JOLYY
JOLYY
Token: JOY


The Blockchain Technology For Beauty Services

ICO dates
Start date: 2018-04-01
End date: 2018-04-15

Registrated in: Bulgaria

Platform: Ethereum
Type: ERC20

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https://www.jolyy.com Screenshot
JOLYY categories
Other Platform
JOLYY whitepaper
JOLYY token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 300,000 USD
Hard cap 7,000,000 USD
Tokens for sale 350,000,000
Token distribution in ICO
50%
50%
Price 1 JOY = 0.02777778 USD
Acceppting ETH
JOLYY news, social
JOLYY search trends in Google
Random whitepaper excerpts

JOLYY Ltd.
Table of Contents
Introduction
…………………………………………………………………………………………………………………
3
Business Case and Competitive Environment
……………………………………………………………
4
Summary
……………………………………………………………………………………………………………………
..
5
Our Propositions on Current Market Issues
………………………………………………………………
7
Execution
……………………………………………………………………………………………………………………
. 8
Overview
…………………………………………………………………………………………………………………
7
The Beauty Social Network
…………………………………………………………...

JOLYY Ltd.
Introduction
The beauty market in the world is generating revenues of more than $500 billion per
year. While many other businesses are totally digitalized, this sector is still in the 20th
century with most entrepreneurs using telephone, pen, and paper to organize their
schedules with clients. The inefficiencies this brings are already generating losses.
JOLYY was founded in 2016 with the idea to implement and improve the business
models for online beauty booking sites. In the very beginning, we understood that the
existing platforms are imposing a 20% commission for each reservation. That was an
unrealistically high commission that couldn

t be rationalized. Our ambitious team
decided that we can cut a large chunk of the costs. While developing the project, we
encountered many shortcomings

some we

ve managed to improve, others are still
being evaluated. Our search for solutions led us to the decision to use blockchain
technolog...

JOLYY Ltd.
JOLYY will deliver new package of services not yet introduced in our type of
business
JOLYY live and the JOLYY store will completely change the way beauty experts present
themselves to the public and the way cosmetics producers approach and sell their
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Business Case and Competitive Environment
VANIDAY

Company created by Rocket Internet

copy of Treatwell (to be reviewed
below). Markets of operation

Australia, Singapore, and the UAE.
STYLESEAT

American company with a slightly differen...

JOLYY Ltd.
appointment by phone the next time. The salon is not interested in paying 20% for the
new custome
r’s
second, third, and future visits, and they certainly do not want their
regular customers to go through
Treatwell’s
application process. Treatwell is okay with
this since a city such as London accommodates millions of tourists per month. They do
not strive to be a real platform on which people are to book appointments. That is why
they put no effort into developing the application for salons and a user-friendly control
panel. After all, nobody uses it for anything except getting notifications. That is why
we claim that Treatwell’s and other companies services are only mimicking
digitalization of the beauty services sector. JOLYY will change that.
Treatwell
’s
business model consists of maximizing the number of bookings made by
customers that are new to the salons. They charge a 20% commission on every
booking. When the customer pays in...

JOLYY Ltd.

have the opportunity to post on JOLYY, live promoting themselves,
communicating with customers, and getting feedback from them;

be able to arrange their cosmetics deliveries in an easy, fully
automated, cashless, deferred payment arrangement via smart contract;

receive a feasible product that will digitalize their schedule, save time,
and eventually reduce costs;

receive online payments immediately;

pay much less for the whole service.
Cosmetic manufacturers will:

get a direct marketing channel to reach thousands of salons that they will be
able to filter via various criteria of their choice (by country, city, price range
etc.);

be able to directly promote their products to beauty experts with 0% wrong
audience reach;

be able to arrange their cosmetics deliveries in an easy, fully automated,
cashless payment arrangement via a smart contract, which will save them bot...

JOLYY Ltd.
JOLYY Booking - Solutions to Current Market Issues
(alpha version released)
(You can find the Presentation of the released alpha version of JOLYY Booking in
the Appendix)
Payment delay problems
Currently, payment for services on the platform is transferred through a centralized
system. The procedure works as follows: the client pays to the platform; the platform
pays to the beauty salon with a two-week to one-month or more delay; and bank fees
and transaction fees are paid (apparently twice). Due to the delay, beauty salons are
missing the cash flow benefits of operating with their own money on time.
Through JOY, payments will be realized on a peer-to-peer basis with no bank fees, and
they will reach the payee immediately after the appointment.
High commissions
Our decision is simple and effective. Our service will be free of charge for both
vendors and end customers until there is a fully developed ecosystem; then it will be
1%. Existing platforms charge a st...

JOLYY Ltd.
The new JOLYY platform will be programmed to provide all information, unfiltered, so
beauty experts will be able to make informed decisions. That will bring added value to
their business and reputation. Vendors will receive regular statistics and analysis on the
number of visits to their profile. Based on blockchain, it will be open for stakeholders to
double-check the reports.
Introducing more women to the crypto world
Despite a growing number of initiatives such as Bitcoin Women's Day, women using
cryptocurrencies are still a minority. According to surveys, more than 90% of
cryptocurrency users are male. That huge male dominance in the field makes a wider
adoption a problem for cryptocurrencies. There is an assumption that only experts in
male-dominated fields such as programming and cryptography can understand
cryptocurrencies well enough to dive into them. Making cryptocurencies
comprehensible for non-technical people is crucial in order to pave the way for
complete ado...

JOLYY Ltd.
what they have done in their salons on a daily basis. Users can like them, make
comments, follow vendors or other users, and upload and share pictures or videos.
There will be most-liked posts. JOLYY live will work as a go-to spot to check out what
is trending in your city or globally. Experts will be given the opportunity to promote
themselves before the audience and get feedback. Customers will be able to follow
their favorite salons and stylist and be notified whenever they post something new or
offer a promo deal.
The JOLYY live network will allow advertising, paid with JOY (for example, brands will
advertise and position products with us and pay with JOY.Tokens used for advertising
will be burned which will produce additional demand and scarcity of JOY).
JOLYY Store

The link between cosmetic producers
and beauty experts
JOLYY will not only connect beauty experts and customers but will aim to be the
first platform that also connects beauty experts an...

JOLYY Roadmap

1
2016 OCTOBER
JOLYY FOUNDED
2
2017 MARCH
JOLYY WEB APP BETA LAUNCH
3
2017 APRIL
JOLYY MOBILE APP LAUNCH
4
2017 JUNE
MAIN VERSION RELEASE
5
2018 JANUARY
JOY TG? AND LISTING TOKENS ON EXCHANGES
6
2018 Q2
RELEASE OF JOLYY 2G BETA WITH INTEGRATED JOY WEB APP AND SCALING IN FOREIGN MARKETS
7
2018 Q3
JOLYY 2G MAIN VERSION WITH INTEGRATED JOY WEB APP + JOY MOBILE APP LAUNCH
8
2018 Q4
JOLYY STORE AND JOLYY LIVE - SOCIAL PLATFORM
Stoyan Nedin
Advisors Stoyan Nedin

Jason Hung
Advisors Jason Hung Blockchain Advisor

Simon Cocking
Advisors Simon Cocking Blockchain Influencer, Irish Tech News

Julian Urdov
Team Julian Urdov CFO

Zhaniel Genev
Team Zhaniel Genev Lead Engineer

Ognian Genev
Team Ognian Genev COO

Petko Petkov
Team Petko Petkov Full-Stack Developer

Jason Hung
Jason Hung
Blockchain Advisor
Advisor, technology, Greater China scaling
EXTERNAL ADVISOR
Chairman & CSO
BLOCKCHAIN ADVISOR
MBAT Bank co-founder and Entrepreneur
ICO Advisor
Smart Contract Advisor
MBAT Bank Chairman & Co-founder
Advisor
Advisor
BLOCKCHAIN ADVISOR
Strategy Advisor
Advisor
ICO Advisor
ADVISOR
Advisor-Business
Marketing & PR Advisor
Advisor, Taiwan, Republic of China
Advisor
GFOB cofounder, ICOBench Top Advisor
Petko Petkov
Petko Petkov
Full-Stack Developer
Co-Founder, Core Developer
Simon Cocking
Simon Cocking
Blockchain Influencer, Irish Tech News
Senior Advisor Twitter
Chief Marketing Advisor
Editor in Chief at Cryptocoin.News, Advisor. Experience: Mentor & Advisor in 20+ Successful ICOs.
Advisor
Advisor and Board Member
EDITOR-IN-CHIEF, CRYPTOCOIN.NEWS
Advisor
Writer, editor, ITO advisor, business mentor
Media & Global Partnerships Advisor
Editor at CryptoCoinNews, Irish Tech News, Top 1 member of the ICO Bench Experts. Business mentor.
Advisor
Senior Editor at Irish Tech News, Editor in Chief at CryptoCoinNews
Advisor
Business mentor and advisor
Editor in Chief at CryptoCoinNews
Adviser to the Board of Quasa
Marketing Advisor
Digital Marketing Advisor
Digital Marketing
BLOCKCHAIN ADVISOR
Advisor
Marketing Advisor
Advisor
Strategic Advisor
Cryptocurrency Advisor
Senior Editor at Irish Tech News, Editor in Chief at CryptoCoinNews
EDITOR IN CHIEF, ADVISOR, STRATEGIST
Chief Strategy & Public Relations
Chief ICO Advisor
International Blockchain Community Advisor
PR advisor
Board Advisor
Advisor
World’s #1 Blockchain influencer
Advisor
Editor in Chief Irish Tech News | CryptocoinNews 1 ranked advisor on ICObench for three months
#2 Crypto Expert on ICObench
Marketing Advisor
Digital Marketing Advisor
Media relations
Cryptocurrency & Blockchain Advisor
Advisor
Crypto media: Irish Tech News Ireland
PR Advisor