LeadRex
LeadRex
Token: LDX


AI-based platform for lead generation

PreICO dates
Start date: 2018-05-21
End date: 2018-08-03

ICO dates
Start date: 2018-08-04
End date: 2018-11-09

Registrated in: USA

Platform: Ethereum
Type: ERC20

PREMIUM ICO

HARA

Empowering billions by utilizing a global and transparent data exchange.
Ends in 12 days 9 hours
Goal: 17,000,000 USD
Price: 1 HART = 0.059 USD

Dominium

Dominium Blockchain – The one-stop-platform for everything to do with property anywhere in the world!
Ends in 18 days 14 hours
Goal: 17,500,000 USD
Price: 1 DOM = 0.25 EUR
LeadRex categories
Artificial Intelligence Big Data Business services Internet Platform Software
LeadRex whitepaper
Video
LeadRex token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries Singapore
Soft cap 250 ETH
Hard cap 10,700 ETH
Tokens for sale 109600000
Token distribution in ICO
80%
80%
Price in PreICO 1 ETH = 16,200 LDX
Minimal investment 0.1 ETH
Acceppting BTC,ETH
Bonus in ICO
ICO Round 0 1 ETH = 13000LDX
ICO Round 1 1 ETH = 8200LDX
ICO Round 2 1 ETH = 4333LDX
ICO Round 3 1 ETH = 2000LDX

Bonuses for the size of the contribution:
Pre-Sale
1 ETH 15%
4 ETH 20%
8 ETH 25%
15 ETH 30%

ICO Round 0
1 ETH 10%
4 ETH 15%
8 ETH 20%
15 ETH 25%

ICO Round 1-3
1 ETH 5%
4 ETH 10%
8 ETH 15%
15 ETH 20%
LeadRex is innovative product aimed at increasing the conversion of advertising campaigns and reducing operating costs. The basis of the platform is artificial intelligence, which is necessary for the analysis and selection of the target audience and converting it into to customers who are ready to purchase a product or service.

The platform is developed in accordance with the principles of scalability and decentralization, based on the technologies Ethereum and Enecuum. Each Blockchain will work apart. This is to fully ensure the stability and selfsufficiency of the platform. Besides the data obtained will always be reliable and unchanged, and the operations performed are transparent.

The core of the platform integrates all the components necessary for launching and running the campaign, which can be used simultaneously or connected of necessity:
  • Marketplace will be able to offer premium solutions from thirdparty developers and LeadRex teams for the constructor of selling pages, banners and chat bots.
  • Constructor of selling pages with a set of ready-made templates from professional UX-designers and marketers. If desired, each user of the platform will be able to create his own template using a bank of ready-made building blocks and technology “drag-n-drop”. Each landing will turn out to be unique and can change the result of issuing to the requests of a client.
  • Constructor of banners with a set of ready-made templates from professional marketers. If desired, each user of the platform will be able to create his own banner using a bank of ready-made building blocks and technology “drag-n-drop”.
  • Constructor of chat-bots with sets of ready-made templates from professional marketers. If desired, each user of the platform will be able to create his own chat-bot using a bank of ready-made building blocks and technology “drag-n-drop”, and the visual constructor will be executed as a “mind map”. It is not necessary to be able to prescribe the algorithm of the chat-bot operation, it is enough to know what actions it should perform and in what order.
  • The targeted advertising module in social networks will help you set up a campaign thanks to a bank of advertising posts and a handy editor with real-time results displayed.
  • The contextual advertising module with a set of ad templates from professional marketers. If desired, each user of the platform will be able to create his own ad or template, according to which it will be created. A convenient editor will be also available to view the result in real time.
  • The analytics module is the link for all modules of the system. Each user of the platform will be able to generate statistics about each launched advertising campaign or the operation of a separate module. All information will be available in real time. Based on the results of the generated statistics, optimization options will be offered.
  • CRM-system in real time collects customer database and their history of actions. The analytical base for buyers of all service users is formed from the collected data, which allows more efficient selling of related services or goods.
  • Artificial intelligence in real time analyzes a lot of advertising channels and end-to-end analytical database of customers, assembled and structured by categories CRM-system. It forms a retargeting base for generating additional sales by offering discounts through the display of banners, ads or personalized offers.
  • The API provides two-way integration of the LeadRex platform with other services.
  • Integration modules allow you to connect to the platform any site for analysis of user behavior and the formation of personalized proposals based on its interests.
  • Multifunctional smart contracts provide transparency of the reporting system for depositors and they are responsible for the formation of an analytical database.
LeadRex news, social
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Random whitepaper excerpts

CONTENTS
1. Disclaimer of legal liability
2
2. Demand research
3
3. Market problems of Lead Generation
4
4. Target audience of LeadRex platform
5
5. Description of the platform and the major components
6
5.1 Technological particularity of the platform
6
5.1.1 Marketplace of ready-made templates
9
5.1.2. Selling pages constructor
10
5.1.3. Banners constructor
10
5.1.4. Chat bot’s constructor
10
5.1.5. Targeted advertising module
11
5.1.6. Contextual advertising module
11
5.1.7. Analytics module
12
5.1.8. CRM-system
12
5.1.9. API Integrations
12
5.1.10. Integration sites modules
13
5.1.11 Artificial Intelligence
13
5.2 Blockchain role in the platform
13
5.3 How the platform works
14
5.4 Advantages of the LeadRex platform
16
6. Economics of the LeadRex platform and the LDX token
18
6.1 ...

1. DISCLAIMER OF LEGAL LIABILITY
The purpose of this white paper is the need to provide with information about
LeadRex (the platform of Lead Generation, the technologies used and the primary lo-
cation of the tokens) for all potential project token holders. The following information
is not a public offer or leadership to participate in the ICO procedure. This white paper
does not constitute an offer to buy or sell securities and does not contain any legal,
tax, investment or any other proposals for carrying out business activities.
LDX tokens are not classified as securities, as token holders do not receive rights
to dividends from the total income of the company for a specified reporting period.
Based on this approval, all operations with the LDX token are not subject to restric-
tions in accordance with the law on securities, in the jurisdiction to which the potential
holder belongs.
The list of countries where LDX tokens are not offered or distributed, and any
business activities of the L...

2. DEMAND RESEARCH
There has been an increase in demand for attracting the target audience from online
advertising over the past few years. The total cost of Internet advertising is growing
every year by 15-20% and has already exceeded the cost of TV marketing in 2017.
Researchers predict an increase in spending on digital marketing, which will be
almost $300 billion until 2020.
2015 2016
2017
2018
2019
2020
2021
Today, Internet marketing has become the most powerful tool for promoting
products and services. Besides, this industry is one of the innovative, which uses creative
technologies and the latest methods of implementation.
The process of buying goods has changed and now companies must adjust to the
current realities, applying in the promotion of the product more and more advanced
technologies and automation. Companies that do not want to lose customers are
forced to start using new advertising tools, which will increase the reach of the target

3. MARKET PROBLEMS OF LEAD GENERATION
The problem of Lead Generation is relevant for almost any advertising campaign. Not
every organization can afford to pay for services in a marketing or marketing agency,
and without a professional approach, there is a big risk to spend your advertising bud-
get and not get the expected result. We tried to identify the most important problems
of the market of Lead Generation:
A
THE LACK OF PRICING TRANSPARENCY.
Turning to the marketing agency a business owner does not always understand what
services are included in the base price. It is possible that during the promotion of the
product, the final cost of services can be increased.
-
HIGH COST OF ATTRACTING CUSTOMERS.
Most often, the business owner is hard to describe the portrait of the target
audience, which is interested in the product being promoted. In the absence of the skills of
conducting advertising campaigns, there are risks spending the budget for nothing and
not achieve the...

'
OUTDATED AND UNCOMFORTABLE INTERFACES.
A user who has no experience with the office of any advertising campaign, spends a lot
of time studying the interface and uncomfortable teaching aids. Very often such services
are created for specialists with experience in this field, neglecting of users who have a
great desire to manage their advertising themselves. In addition, the selected service may
not have the necessary functionality - the lack of integration modules, the complication
of analyzing the information received because of weak and non-transparent analytics.
a
ABSENCE OF THE CURRENT BASE OF LEADS.
Maintaining the current state of the lead database is a very difficult task due to the lack of
a single point of entry information and a large time-consuming for its analysis. The staff
of marketers could do this kind of work, but after the completion the database will lose
its relevance.
The LeadRex platform solves all the above problems and offers only innovative
products tha...

An employee of the advertising department
will be able to attract new clients without
cooperation with third-party marketing agencies and specialists. Thanks to the
component of selecting the target audience based on artificial intelligence, the
designer selling adaptive landings and the centralized management office of advertising
campaigns, the costs of promoting the product will be much lower.
Marketing agency
using innovative technologies based on artificial intelligence and
automation of the selection process of the target audience will be able to increase the
number of its customers for the same labor costs and without compromising service
quality. Thanks to the many components and modules of the LeadRex platform, the
marketing agency will be able to offer its customers additional services, transparent
reporting and the ability to track the advertising campaign in real time. In our opinion, this
will significantly increase the level of trust between the client and the marketing agenc...

Anyone who does not know in the field of Internet marketing will be able to launch his
advertising campaign and manage it centrally from the client cabinet of LeadRex.
The platform is developed in accordance with the principles of scalability and
decentralization, based on the technologies Ethereum and Enecuum.
Ethereum
has all the necessary functionality
that the LeadRex project team may need to im-
plement multi-functional smart contracts with
complex logic.
Enecuum
can provide the necessary speed of
recording information and its storage in a form
convenient for us.
Each Blockchain will work apart. This is to fully ensure the stability and self-
sufficiency of the platform. Besides the data obtained will always be reliable and
unchanged, and the operations performed are transparent.
The core of the platform integrates all the components necessary for launching and
running the campaign, which can be used simultaneously or connected of necessity:
Marketpl...

Constructor of banners
with a set of ready-made templates from
professional marketers. If desired, each user of the platform will be
able to create his own banner using a bank of ready-made building
blocks and technology “drag-n-drop”.
Constructor of chat-bots
with sets of ready-made templates from
professional marketers. If desired, each user of the platform will
be able to create his own chat-bot using a bank of ready-made
building blocks and technology “drag-n-drop”, and the visual
constructor will be executed as a “mind map”. It is not necessary
to be able to prescribe the algorithm of the chat-bot operation, it is
enough to know what actions it should perform and in what order.
The targeted advertising module
in social networks will help you
set up a campaign thanks to a bank of advertising posts and a
handy editor with real-time results displayed.
The contextual advertising module
with a set of ad templates from
professional mar...

LeadRex Roadmap

1
1st quarter of 2018
Inception of the Idea. Market Research.
2
2nd quarter of 2018
Development of internal Smart Escrow System. Development of Investor’s Cabinet for conducting of ICO. Conducting of Pre-Sale.
3
3rd quarter of 2018
Designing of the lead generation platform layout. Development of the Investor’s Cabinet with a reporting system. Development of AI architecture. Development of the constructor for landing pages. Development of the constructor of chat bots. Conducting of Pre-ICO. Conducting ICO.
4
4th quarter of 2018
Development of the constructor of banners. Development of the contextual advertising module. Development of the targeted advertising module. Development of multifunctional smart contracts.
5
2nd quarter of 2019
Official launch of the platform. Entering the CIS market. Development of marketplace. Entry into a market: Europe, Asia, North America.
6
3rd quarter of 2019
Development of plug-in integration
Anton Skripka
Team Anton Skripka CEO

Oleg Tarasov
Team Oleg Tarasov CCO

Abdulnasir Tursunov
Team Abdulnasir Tursunov Business Development Manager

Asia Larkin
Team Asia Larkin Project Manager

Matthew Raymer
Team Matthew Raymer Lead Blockchain Developer

Pouria Almassi
Team Pouria Almassi Developer

Aziz Yusupov
Team Aziz Yusupov Creative Director

Deni Skrinnikov
Team Deni Skrinnikov PR Manager

Konstantin Skulkin
Team Konstantin Skulkin Support Specialist

Pavel Ivanov
Team Pavel Ivanov Bounty Manager

Roman Karimov
Advisors Roman Karimov Head of Advisory Board

Jason Hung
Advisors Jason Hung Marketing & PR Advisor

Mofassair Hossain
Advisors Mofassair Hossain Marketing Advisor

Naviin Kapoor
Advisors Naviin Kapoor Blockchain Advisor

Shebin John
Advisors Shebin John Advisor

Gaurav Areng Chakraverti
Advisors Gaurav Areng Chakraverti Advisor

Madhu Gupta
Advisors Madhu Gupta Investment Advisor

Anton Dzyatkovskiy
Advisors Anton Dzyatkovskiy Advisor, Co-founder of MicroMoney

Anton Dzyatkovskiy
Anton Dzyatkovskiy
Advisor, Co-founder of MicroMoney
Co-founder, CIO
Chief Executive Officer Platinum Company LTD & MicroMoney
Pavel Ivanov
Pavel Ivanov
Bounty Manager
Shebin John
Shebin John
Advisor
Founder, CEO
Advisor
Ambassador
Gaurav Areng Chakraverti
Gaurav Areng Chakraverti
Advisor
Head of Marketing and PR
Marketing ICO Advisor
Chief Marketing Officer
Co-Founder, CEO
Community Engagement Strategist
Naviin Kapoor
Naviin Kapoor
Blockchain Advisor
Blockchain Expert
Blockchain ICO Advisor
Advisor, Blockchain Expert
Advisor
Blockchain ICO Advisor
Blockchain ICO expert
Blockchain Advisor
Investment Advisor
Blockchain Consultant – Abu Dhabi Commercial Bank
Digitization | Blockchain Expert | Project Management | Business Analysis | Fintech | Business Transformation
Blockchain Finance Specialist
BANKING & BLOCKCHAIN ADVISOR
Blockchain Expert
Advisor
Advisor
Blockchain & ICO Consultant
Mofassair Hossain
Mofassair Hossain
Marketing Advisor
Mentor from Asia
PR & Marketing Expert
Advisor, PR & Marketing
Top ICO Expert, ICO Bench
Advisor-Marketing&PR
Advisor, PR&Marketing Expert
Advisor Marketing and PR
ICO Expert
ICO Expert
ICO Expert. IR Consultant
Jason Hung
Jason Hung
Marketing & PR Advisor
Advisor, technology, Greater China scaling
EXTERNAL ADVISOR
Chairman & CSO
BLOCKCHAIN ADVISOR
MBAT Bank co-founder and Entrepreneur
ICO Advisor
Smart Contract Advisor
MBAT Bank Chairman & Co-founder
Blockchain Advisor
Advisor
Advisor
BLOCKCHAIN ADVISOR
Strategy Advisor
Advisor
ICO Advisor
ADVISOR
Advisor-Business
Advisor, Taiwan, Republic of China
Advisor
GFOB cofounder, ICOBench Top Advisor
ICO Advisor & Founder Of Crypto Fund
Roman Karimov
Roman Karimov
Head of Advisory Board
Investment Advisor
Advisor
Investment Advisor
Strategic Advisor
ICO Advisor
ICO Advisor
ICO and Business Strategist
Advisor
ICO and Business Strategist
Strategic Advisor
ICO Advisor
Investment Advisor
ICO and Business Strategist
Investment Advisor
Investment & TGE Advisor
Investment Advisor
ANTON SKRIPKA
ANTON SKRIPKA
CEO of LeadRex project, 12 years of experience in the commercial development, blockchain and machine learning specialist.
CEO of LeadRex project, 12 years of experience in the commercial development, blockchain and machine learning specialist.