Let It Play
Let It Play
Token: PLAY


Audio Layer of The Internet

ICO dates
Start date: 2018-04-04
End date: 2018-06-01

Registrated in: Bulgaria

Platform: Ethereum
Type: ERC20

PREMIUM ICO

Let It Play categories
Media Platform
Let It Play whitepaper
Let It Play token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA, China, Singapore
Tokens for sale 600,000,000
Token distribution in ICO
60%
60%
Price 1 ETH = 10000 PLAY
Acceppting ETH
Let It Play news, social
Let It Play search trends in Google
Random whitepaper excerpts

LET IT PLAY
Abstract
White Paper
letitplay.io
LetItPlay prepares the Internet for its audio future by creating a decentralized ecosystem with attention economy
which allows any news portal, blogger of community to easily create, distribute and monetize audio versions of
their content.
In audio future, every website, news portal or blog that is interesting to the audience will acquire its own audio
version and will be able to deliver its content to the audience via various audio interfaces. With the help of audio,
we want to give modern people an opportunity to consume information without being glued to a screen. Almost all
of us have several hours during the day when our visual channel is occupied, but the mind is open for consuming
information, say in your car, in public transport, in the gym or while doing household chores, before going to bed or
after waking up. This time represents the best opportunity to consume content in audio format.
It would be nice to listen to news from your favor...

LET IT PLAY
Сontent
White Paper
LetItPlay Ecosystem
Community
4
LetItPlay Platform
14
Reaching Critical Mass
18
Economics
Out-of-date Content Economy
21
Attention Economy
23
Play Tokens
26
Influence −
PlayPower
Differences between LetItPlay and Steem 28
Supply and Demand Balance
29
LetItPlay Capitalization Growth Prospects
Advertising
30
Fair Economy for All
31
Technology
Application Layer
32
Services Layer
33
Blockchain Implementation Details
Blockchain Logical Layer
34
Logical Layer Modules
Blockchain Physical Layer
35
Media File Storage Layer
Key Scenarios of Working with LetItPlay
37
Roadmap
The Future of LetitPlay
Distribution Network Development
40
Technology Development
42
News Uses of the LetItPlay Blockchain
43
Register of Copyrig...

LET IT PLAY
White Paper
letitplay.io
LetItPlay —
audio layer of The Internet
The Crisis of Visual Perception
Visual perception is exhausted!
Youtube and TV, books and blogs, facebook
and video games have overtaxed our sight.
And yet content grows more larger and better
and we do not have the time to appreciate it.
Good old audio
The majority of content can be heard rather than seen without
any information loss: news, blogs, books, articles, etc. On
average people have 3 hours per day for audio. How about you?
Let’s say you are driving and ask LetItPlay 'Give me a 30-minute
digest of the latest news' or 'Suggest movies playing this
weekend'. LetItplay then compiles a 30-minute playlist based
on your request and personal preferences. And your time spent
driving is never wasted time.
30
min
60
min
45
min
60
min
30
min
40
min
30
min
90
min ...

LET IT PLAY
White Paper
LetItPlay Ecosystem
letitplay.io
LetItPlay is not merely a blockchain but an ecosystem in the first place. This ecosystem consists of several
actors each of which pursues its own interests and benefits from interacting with each other.
Within the LetItPlay ecosystem, there are six key actors: Consumers, Content Providers, Distributors,
Service Providers, DAO, and Agents. All together they form a Community of the LetItPlay ecosystem.
Ad
Community
The Consumers and Content Providers are the cornerstones of the community within the LetItPlay
ecosystem. At the early stages of the ecosystem development, the main goal is to ensure steady growth
of participants number in these two segments.
As the number of Content Providers grows, we will engage more Service Provides to cope with the
demand of Content Providers for audio content production.
As soon as the main product matures, we may face a number of scaling issues arising from the growing
amount of c...

LET IT PLAY
White Paper
letitplay.io
Consumers
Content Consumers are regular people that today watch TV
or YouTube, read news on online portals, follow their favorite
bloggers in social media. In the near future, as visual content grows
increasingly excessive, practically all people will run out of time for
consuming it.
At the same time, with the development of voice-activated
assistants and wearable devices, it becomes possible to consume a
bulk of content in an audio form whenever it is convenient for the
user, for example, while driving or doing household chores.
Based on needs and ways of content consumption, Content
Consumers can be segmented into the following main groups:
Young people
Life of young people is full of experiences and fun. There is always
a desire to get more time to try everything, and have enough time
for self-development and study that often fall victim to chronic
lack of time. Young people represent the most active audience ...

LET IT PLAY
Ad
White Paper
letitplay.io
Business people
Business people know the value of time and want to get the
most out of every minute. When driving, or in public transport, or
in the gym they are ready to get information that is of value for
their business, including articles from business newspapers, news,
analytics, and expert opinions. During the working day, while driving
to the next meeting or appointment, they can prepare for a meeting
by listening to relevant information: news, quotes, analytics, etc.
Older adults
In the developed countries, over 10% of the Internet audience is
represented by people aged 60+ years. They rarely create their own
content but consume more as they have a lot of spare time. Their
vision worsens as they get older, and they are unable to read a lot,
so they tend to listen to video content from TV and YouTube that
plays in the background. For this audience, audio is the best way of
consuming information from the ...

LET IT PLAY
White Paper
Content Providers
letitplay.io
Content Providers
, often referred to as content owners or content
authors, are a key element of the LetItPlay ecosystem. Their key
mission is to create high-quality content that is interesting to
Consumers.
Content Provider’s goals are:
Expanding the audience by attracting new Consumers to
LetItPlay
Increasing audience loyalty by offering content in audio
format
Monetizing own content
Publishing of audio versions of their content in LetItPlay will help Content Providers not only reach an
additional audience and gain access to new Consumers of the LetItPlay ecosystem but monetize their
content more effectively as compared to their own websites and other platforms.
Content monetization will be implemented using the Attention economy as described below in
Economics section. For evidence of a more rewarding monetization just look at the Steem media
blockchain created for text-based blogs. I...

LET IT PLAY
NEWS
White Paper
letitplay.io
News portals
News portals produce a bulk of news on various topics. A piece of news
loses relevance within few days or even hours. For news portals, it is
important to have instant access to Service Providers who are ready to
voice their content fast until news loses its relevance. With audio, news
portals will get a wider reach and a higher loyalty of their audience.
Bloggers
Bloggers usually create text and video content that remains relevant
for several weeks. To keep the audience interested, blogger’s content
requires a high-quality delivery. Bloggers can voice their content
themselves and engage Service Providers to process their audio before
it is published. The LetItPlay attention economy provides environment
for active development of audio blogging and a rise of new authors
which reviously found it challenging to create content in video format.
Government authorities
Government authorities inform pe...
Grisha Klimov
Grisha Klimov Web and Cloud Expert

Aleksander Drem
Aleksander Drem Business Development

Danil Gubaydulin
Danil Gubaydulin Product Manager

Vadim Kropotin
Vadim Kropotin Product Manager

Anastasia Sumergenova
Anastasia Sumergenova Content Manager

Igor Demin
Igor Demin Community Manager

Victor Borodulin
Victor Borodulin Victor Borodulin

Alexey Tyurnin
Alexey Tyurnin iOS Developer

Salavat Gazizov
Salavat Gazizov Full stack Developer

Daria Badanina
Daria Badanina Android Developer

Alexey Krayev
Alexey Krayev Blockchain Developer

Polina Abrosimova
Polina Abrosimova iOS Developer

Alexander Klimov
Alexander Klimov UX/UI Designer

Anna Shekhtman
Anna Shekhtman Designer

Anna Osokina
Anna Osokina Designer

Alina Ibragimova
Alina Ibragimova Internet Marketing

Anna Norina
Anna Norina PR manager

Kevin van der Veer
Advisors Kevin van der Veer Initiator Dutch Blockchain Network

Petr Asalkhanov
Advisors Petr Asalkhanov Crypto-Evangelist RuDEX.org

Lyubov Simonova
Advisors Lyubov Simonova Head Of Department Rostelecom

Michail Okunev
Advisors Michail Okunev Machine Learning Expert, Anti-fraud Expert

Michail Nikulin
Advisors Michail Nikulin Co-founder and CTO Lykke

Alina Ibragimova
Alina Ibragimova
Internet Marketing
VP of Customer Relations
VP of Customer Relations
Igor Demin
Igor Demin
Community Manager
Project manager
Lyubov Simonova
Lyubov Simonova
Head Of Department Rostelecom
Advisor