LevelApp
LevelApp
Token: LVL


Buy and Spend Crypto Using Apple Pay

ICO dates
Start date: 2018-09-30
End date:

Registrated in: Estonia

Platform: Ethereum
Type: ERC20

PREMIUM ICO

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LevelApp categories
Banking Cryptocurrency
LevelApp whitepaper
Video
LevelApp token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries Cuba, Iran, North Korea, Syria, Crimea
Soft cap 700,000 USD
Hard cap 4,080,000 USD
Tokens for sale 2,601,000,000
Token distribution in ICO
51%
51%
Acceppting ETH
LevelApp news, social
LevelApp search trends in Google
Random whitepaper excerpts

Table of Contents
Intro ...................................................................................................................... 3
Problem ...............................................................................................................4
Solution ...............................................................................................................4
Use case...............................................................................................................4
Features ..............................................................................................................4
Advantages ......................................................................................................... 4
How it works.......................................................................................................5
Economics of Level Token (LVL)....................................................................6
Business model ........................................................

Intro
A new kind of assets - digital currencies and tokens are increasingly entering our life. There
are few people left who have not heard about cryptocurrencies. According to the researches
1
,
74% of people aware of cryptocurrencies. However, awareness does not mean 'engagement':
only 10% said they ever owned cryptocurrencies.
Soon we will witness a big shift in adoption of this technology. Awareness will turn into
engagement, the institutional investors will arrive, Exchange Traded Funds will be
established. The ground for it is already prepared: CME
2
and CBOE
3
have recently launched
bitcoin futures trading. In addition, processes of 'nationalization' of crypto-currencies are
already being launched, news about initiatives to launch the state-run crypt currency or ICO
are coming from all around the world, from Venezuela to Estonia.
According to the theory of diffusion of innovations, each technology or product goes through
the following stages of dev...

Problem
While huge amount of new coins and tokens arise,
it is still hard to make everyday
purchases using crypto.
As Vitalik Buterin, founder of Ethereum, stated in one of his tweets
4
:

I think there's too much emphasis on BTC/ETH/whatever ETFs, and not enough emphasis on
making it easier for people to buy $5 to $100 in cryptocurrency via cards at corner stores. The
former is better for pumping price, but the latter is much better for act
ual adoption.”
Solution
The application which allows the instant exchange of crypto assets to Apple Pay Cash and
consequent payment with NFC at any sales point equipped with the payment terminal.
Use case
Meet Mike. Mike needs to pay in a store or cafe. He would like to do
it using his crypto savings but without hassle. He is doing 1-2-3:
1.
Open LevelApp
2.
Choose crypto asset to spend (or use default)
3.
Confirm Apple Pay transaction with Touch ID or Face ID
Later, M...

How it works
When you decide to make a payment with LevelApp, we sell your crypto on the exchange and
send you the corresponding amount of money via Apple Pay Cash. The rest will do Apple Pay.
We decided not to invent the wheel - why should we create our own network of merchants,
it’s b
etter to take the best of the fiat world and to use recognized mobile payment system.
You receive your money almost instantly since we hold reserves in the liquidity funds to cover
your purchases. The same with buying cryptocurrency: you send us your Apple Pay Cash or pay
with Apple Pay.
* all third party trademarks, logos, or brand names are used for informational purposes only
...

Economics of Level Token (LVL)
Level Token is the essential part of LevelApp system. It is used to pay for our services and for
our partners’ services as well. Payment with LVL implies certain benefits.
The total amount of Level Tokens is limited by 10 billion. The exact amount will be
established during the process of initial token sale. After that, no tokens would be ever
created. In order to keep circulating supply in a lower frames, there will be special measures
for withdrawing tokens from circulation.
Demand motivators:

All those who participated in the tokensale will be able to use “Invest” feature. For all
others it will be obligatory to hold certain amount of LVL tokens to use it. They will
need to buy out LVL tokens from the market and withdraw them from circulation for
period of investment

Paying commissions with LVL tokens cost 50% less.

LVL trading pairs have no fees
Business model
All those
who participated in the ...

Market research
Apple Pay Adoption
Apple Pay is constantly growing over time. As of the moment, there are 87 millions of
customers and counting. New countries joining the system, governments are welcoming it
since it indicates progress and increases people's satisfaction. In the same time, Point of Sales
are actively switching to NFC payment terminals, as of now, there are 37 million of them.
Apple Pay works with more than 3500 banks worldwide.
Apple Pay adoption over time. Source: https://www.pymnts.com/apple-pay-adoption/
...

Countries
There are more than 30 countries that support Apple Pay
5
. New ones to be announced soon.
Cryptocurrency adoption
Competitors
Competition here is developing in two directions: those who are trying to issue
“cryptocurrency cards” and those who are providing their own payment gateway and trying to
engage as many merchants as it possible. The most notable among first ones are TenX and
Crypto.com (formerly Monaco), however, they experience problems with the card issuers and
at the time of writing, they hardly can be named mass-adopted tech. The second ones
struggling to create the community of merchants, however, none of them can be recognized
by the customers who belong to the Majority. At LevelApp we chose a different way. Here is
the comparison table:
5
https://support.apple.com/en-us/HT207957
...


Total amount of tokens for sale - 5.1 B

Price $0,001

Softcap - $700 000

Hardcap - $4 080 000
All the unsold tokens will be burned. All tokens different from the crowdsale will be issued
after the token sale ends in order not to exceed committed percentage.
There will be bonuses for those who contribute:

first day 40%

first week 20%

second week 10%

third week 5%
Regional restrictions

Cuba

Iran

North Korea

Syria

Autonomous republic of Crimea
...

LevelApp Roadmap

1
Oct 2016 - Feb 2018
Crypto Exchange

Pilot projects

We’ve been working on the helping people exchanges values since Oct 2016. It all started in the Telegram chat. We were helping to deposit funds to the cryptocurrency exchanges for lower fees. Then we launched levelapp.online exchange.
2
Mar 2018- May 2018
Apple Pay Tests

We believe that the cryptocurrency real adoption requires them to be mean of payment. That’s why we’ve started to make first tests exchanging crypto to Apple Pay Cash and vice versa.
3
Jun 2018 - Sep 2018
LevelApp iOS MVP

LevelApp is the first implementation of our ideas and will allow using some of the features.
4
Sep 2018 - Oct 2018
LVL Token Sale

We are conducting the token sale to boost development and to create community around LevelApp. LVL tokens allow to pay lower fees and to participate in the liquidity fund.
5
Q1 2018
Obtaining Licenses

We are going to apply for bank licenses in order to unlock possibilities of fiat world.
6
Q1 2019
LevelApp iOS

Fully functioning application.
7
Q1 2019
LVL listing

Since we have working service and a decent user base, it will be possible to list on top-tier exchanges.
8
Q2 2019
LevelApp Android.
Bohdan Kuleba
Bohdan Kuleba Founder & CEO

Andrii Hedeon
Andrii Hedeon Product Manager

Nikolai Timofejev
Nikolai Timofejev Chief counsel

Alexander Kisel
Alexander Kisel Lead Developer