LGBT Foundation search trends in Google
This White Paper ('
') relates to the LGBT Token project and should be read in conjunction with the Pink Paper ('
') available at
. This and other documents may be amended or replaced at any time, without notiﬁcation of
any changes or access to any additional information.
Recipients are notiﬁed as follows:
This White Paper describes a future project:
This White Paper contains forward-looking statements that are based on
the beliefs of LGBT Foundation Limited ('
'), as well as certain assumptions made by and information
available to the LGBT Foundation. The LGBT project as envisaged in this White Paper is under development and is being
constantly updated, including but not limited to key governance and technical features. The LGBT Token (as described in
this White Paper) involves and relates to the development and use of experimental platforms (software) and technologi...
In recent years, the LGBT
community has gained recognition with an increased portion of society and
governments becoming more accepting of and providing equal rights to LGBTs. The work of many
organizations and individuals ﬁghting for LGBT rights is one driving force behind this progress. Another
is that a growing number of corporations worldwide are now openly supporting diversity and inclusion,
understanding that social responsibility is fundamental to the operation of their business and an
important matter to their customers.
Progress for the LGBT community has become visible through landmark events, such as:
• legal recognition of
marriage equality in 26 countries
(including the United States of America,
Australia, Colombia, and South Africa, and soon with Taiwan and Austria to follow;
• the emergence of publicly open LGBT politicians in senior leadership roles, such as Jóhanna
ardóttir, the Prime Minister of Iceland, in Janu...
There are many complex factors that contribute to discrimination against the LGBT community, from
societal legacies like religious fundamentalism to more specialized issues like transgender bathroom
laws. However, a few challenges have root causes that we can effectively address right now, as new
technologies becomes available.
The most basic and fundamental challenge we aim to solve is an understanding of the size and
composition of the global LGBT community. Today the size of the LGBT community is measured from
voluntary reporting of sexual orientation and behavior. Clearly, respondents' willingness to do this can
vary considerably by country, region and age group. Further challenges arise when a government
overlooks the necessity of identifying its own LGBT population, such as the recent decision by the U.S.
Census Bureau to
not include questions regarding sexual orientation and gender identity in the 2020
. This leads to difﬁculty measuring ...
Estimating The Size Of The LGBT Community
Public polls and studies carried out by statistics agencies in advanced economies such as the U.S. and the
United Kingdom have found that between 3 and 7 percent of the adult population identify as LGBT. A
study carried out by Gallup in the U.S. in 2017
found an average of 4.1% of U.S. adults (10 million in
total) identiﬁed as LGBT, with over 7% of millennial-aged respondents identifying as LGBT. When
applied on a global scale to the world’s adult population (16 years+) of 5.3 billion, the 3-7 percentage
range gives an LGBT population estimate of between 160 million and 373 million adults globally. Putting
that into perspective, if the LGBT community were a country, it would be the third-largest in the world
by population, ranking behind only China and India
That number will only continue to grow. A
2016 study by J Walter Thompson Innovation Group
that only 48% of Generation Z teenagers in the U.S. identify as exclusive...
Understanding The Power Of The Pink Economy
“Taking the 3-7% range, applying it on a global scale and multiplying it by the world
average GDP per capita of $12,430, that would result in an LGBT community GDP
equivalent of between 2 and 4.6 trillion USD. However, the LGBT Token could prove
fundamental in revealing the true scale of the LGBT population and in helping it
achieve the equality and recognition it deserves.”
LGBT Consumer Trends
The size of the LGBT community translates directly to major global economic impact. In terms of economic
power, as a percentage of global GDP per capita, the LGBT community could account for up to $4.6 trillion.
At the upper range, this places the spending power of the pink economy on a level greater than the GDP of
Germany. In other words, it could be the world’s 4th-largest economy.
ADULT POPULATION [ 16+YRS]
Many businesses are missing out on opportunities by not understanding and taking into account this
spending power and properly addressing the needs and concerns of the community. More and more
industries are only just starting to understand that the community can make up a significant portion of
their revenue. As Joint United Nations Programme on HIV and AIDS researcher Erik Lamontagne summed
up succinctly, “In simple terms, the more homophobic you are, the more and more it will cost your
To many, the “Pink Dollar” often looks like any other dollar to them, which is a mistake. Due to a lack of
data, marketers routinely underestimate the strong loyalty of members of the community and how
much it drives purchasing decisions. While numerous studies have demonstrated that LGBT
consumers show loyalty to specific brands that recognize and appeal to them directly, economic
activity has only been identifiable in specific sectors of the economy, such as fashion, entertainment,
Inequality And The Status Of The Global LGBT Community
Unfortunately, marginalized subgroups within the LGBT community are still struggling with a unilateral
lack of acceptance, directly translating to poor economic status and social inequality, which exclude
them from resources and help.
The growing acceptance of the LGBT community has not yet reached the most
marginalized within the community.
The growing acceptance of the LGBT community has not reached the most marginalized within the
community and those living in the most oppressive areas of the world. While 26 countries now
recognize marriage equality, in 72 countries (37% of United Nation member states) it is
crime to be gay or partake in same-sex sexual activities
. In ten countries, the
death penalty is an
ofﬁcial legal punishment for being gay
or partaking in same-sex activities. In major geographic regions
of the world, there is still rampant legal discrimination against and violence toward those in t...
Yet, while Western societies have made progress on recognizing the rights of people with differing
sexual orientations and gender identities, even in developed countries like the U.S., members of the
community are still socially excluded and heavily discriminated against. For example, in a breakout
report from the
National Center for Transgender Equality’s U.S. Transgender Survey
aggregated data from 27,715 respondents nationwide, 796 African-American transgender or gender
non-identifying respondents clariﬁed the stark reality facing them:
• 20% of respondents were unemployed, twice the rate of African-American people in the U.S.
population, and four times that of the U.S. population overall.
• 42% had been homeless at some point in their lives, compared to 30% of the USTS sample overall.
• 38% were living in poverty, compared to 24% of black people in the U.S. population.
• 53% have been sexually assaulted at one point in their lives, compared to 47% of all USTS