Lydian
Lydian
Token: LDN


The First Marketing Cloud for Blockchain

PreICO dates
Start date: 30th Oct 2017
End date: 30th Jan 2018

ICO dates
Start date: 2018-01-30
End date: 2018-02-14

Registrated in: Singapore

Platform: Ethereum
Type: ERC20

PREMIUM ICO

Dominium

Dominium Blockchain – The one-stop-platform for everything to do with property anywhere in the world!
Ends in 41 days 6 hours
Goal: 17,500,000 USD
Price: 1 DOM = 0.25 EUR

HARA

Empowering billions by utilizing a global and transparent data exchange.
Ends in 10 days 6 hours
Goal: 17,000,000 USD
Price: 1 HART = 0.059 USD
https://lydian.io/ Screenshot
Lydian categories
Artificial Intelligence Big Data Business services Platform
Lydian whitepaper
Video
Lydian token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA
Tokens for sale 20,000,000
Token distribution in ICO
50%
50%
Price 1 LDN = 5 USD
Price in PreICO 1 LDN = 3.75 USD
Minimal investment 7 LDN
Acceppting BTC, BCH, DASH, ETH, LTC, Various
Lydian news, social
Lydian search trends in Google
Random whitepaper excerpts

FOREWORD
Advertising is the currency of the Internet. The Internet has been
plagued with fake news and ad-fraud. Blockchain was supposed
to solve the problems of security, efficiency, and true
decentralization with real-world applications. It too has faltered.
Mining currency is slow, expensive, and a waste of energy to
generate consensus. The Whisper Network Protocol
revolutionizes blockchain forever with the development of the
fastest blockless directed acyclic graph ledger.
Lydian will be building the Whisper Network and then build its own
two decentralized applications (Mona Chain & Mona Browse), that
affect a $230 billion advertising industry. Lydian will then license
the Whisper Network to other industries similar to as other tech
giants like IBM, Microsoft, and Intel.
This has the potential to change blockchain forever.
...

Final Product Whitepaper
LYDIANCOIN PTE. LTD.
200,000,000 Lydian (LDN) Tokens
THE PERIOD FOR THE SALE OF LYDIAN (LDN) TOKENS WILL EXPIRE ON:
THE DATE ON WHICH THE MAXIMUM PURCHASE AMOUNT HAS BEEN
SUBSCRIBED FOR AND ACCEPTED BY THE COMPANY AND A FINAL
CLOSING IS CONDUCTED OF CLOSING OF THE ICO.
This Confidential Product Whitepaper (
this “
Whitepaper
”) has been prepared by
LydianCoin Pte. Ltd., a Singapore private limited company
(“
LydianCoin SG
”), for
use by purchasers to whom LydianCoin SG is offering the opportunity to purchase
up to 200,000,000 Lydian tokens, with potential opportunities to purchase an
additional 200,000,000 Lydian tokens in subsequent offerings. There is a minimum
purchase amount of seventy (70) Lydian tokens per purchase.
This Whitepaper supersedes in their entirety any and all previous draft whitepapers,
term sheets, verbal or written communications or other information regarding the
offering described...

THE OFFER AND SALE OF TOKENS IS SUBJECT TO REVIEW AND
REGULATION BY GOVERNMENTAL AUTHORITIES IN VARIOUS
JURISDICTIONS, INCLUDING WITHOUT LIMITATION THE UNITED STATES,
HONG KONG, CHINA, SINGAPORE AND CANADA. PURCHASERS OF
TOKENS MUST BE AWARE THAT LYDIANCOIN SG HAS NOT FILED OR
SUBMITTED THIS WHITEPAPER TO, AND THE TERMS AND CONDITIONS OF
THE SALE OF THE TOKENS HAVE NOT BEEN APPROVED BY, ANY SUCH
GOVERNMENTAL AUTHORITIES. BECAUSE OF INCREASING SCRUTINY BY
SUCH GOVERNMENTAL AUTHORITIES AND THE POTENTIAL FOR
ENFORCEMENT PROCEEDINGS AGAINST SELLERS OF TOKENS OR COINS
IN “INITIAL COIN OFFERINGS,” TOKENS PURCHASERS NEED TO
UNDERSTAND THAT THEY MAY LOSE THEIR TOKENS AS A RESULT OF
SUCH ENFORCEMENT ACTIONS. SEE “RISK FACTORS” IN SECTION 6
HEREIN, FOR FURTHER INFORMATION ABOUT RISKS RELATED TO
PURCHASING LYDIAN TOKENS.
THE TOKENS DESCRIBED IN THIS WHITEPAPER INVOLVE RISKS AND ARE
OFFERED ONLY TO PURCHASERS WHO FIT THE DEFINITION OF AN
ACCREDITED INVESTOR UNDER SECT...

IMPORTANT NOTICE:
ANY NON-ENGLISH LANGUAGE VERSION OF THIS DOCUMENT IS
TRANSLATION OF AN ENGLISH LANGUAGE DOCUMENT. IT IS PROVIDED
FOR INFORMATION ONLY, DOES NOT CONSTITUTE AN OFFER TO BUY OR
SELL OR A SOLICITATION OF AN OFFER TO BUY OR SELL LYDIAN TOKENS
AND HAS NO LEGAL EFFECT AND SHOULD NOT BE RELIED UPON.
PROSPECTIVE PURCHASERS OF LYDIAN TOKENS SHOULD RELY ONLY ON
THE ORIGINAL ENGLISH LANGUAGE DOCUMENT OF WHICH THIS IS A
TRANSLATION IN RELATION TO ANY DECISION RELATING TO THE SUBJECT
MATTER OF THIS DOCUMENT. IN THE EVENT OF A DISCREPANCY,
CONFLICT OR OTHER AMBIGUITY WITH RESPECT TO THE WHITEPAPER
AND ANY TRANSLATION THEREOF, THE ENGLISH LANGUAGE VERSION OF
THE WHITEPAPER SHALL GOVERN.
...

Abstract
Digital advertising allows companies to communicate, educate, and engage with
their customers through multiple technology channels. Businesses utilize ad-tech
platforms to target customers across varying social, web, mobile, video, and native
media. Worldwide digital marketing expenditures are expected to exceed $232
billion in 2017, eclipsing global spend on television advertising.
1
The digital advertising ecosystem, however, is far from perfect. Plagued by
inefficiencies like ad fraud, rent-charging intermediaries that add dubious value,
defensive user/customer behaviors prompted by abusive legacy marketing
practices, malware, and insufficient campaign efficacy reporting, the digital
advertising experience is increasingly frustrating for both advertisers and
consumers. Purchasing advertising across different internet platforms, borders and
currencies is also highly inefficient, wasteful and time consuming.
New crypto-and blockchain related-ventures have raised more than $4...

DaVinci 11through its subsidiary LydianCoin SG and its cryptocurrency, LydianCoin
(LDN), will provide crypto and blockchain ventures with digital marketing services
that DaVinci 11 and LydianCoin SG believe are state of the art and are already
used by several Fortune 1000 companies and luxury brands worldwide. Using
LydianCoin, these ventures can reach beyond the known universe of existing
crypto-investors and identify and engage new, specifically targeted investors and
customers who wish to take advantage of the crypto blockchain ecosystem and
transact in this market using an efficient, reliable and secure system.
The hype and fear around cryptocurrencies has been exaggerated, presenting a
unique opportunity for crypto and blockchain companies that are poised to take
advantage of the multi-billion dollar internet advertising market. Facebook recently
announced that it is banning all ads that promote cryptocurrencies.
2
Google may
follow suit on the heels of statements by securities ...

Protocol and Artificial Intelligence platform, MonaLisa, to improve advertisement
placement efficacy and (iv) leveraging industry relationships.
In addition to the industry leading marketing services available today, Lydian token
holders will have early access to two additional projects under development by
DaVinci 11: MonaChain and MonaBrowse. MonaChain, a blockchain based
system will utilize the Whisper Network Protocol and is designed to work in concert
with MonaLisa. MonaChain will provide optimized ad placement services that
combat common forms of ad fraud. Following an initial exclusive period during
which it is available only to Lydian token holders, MonaChain will be available to
non-token holders for an additional cost. MonaBrowse, to which Lydian token
holders will also have exclusive advance access, will give purchasers an ad-free
browsing experience across multiple platforms and devices without needing to
download new browsers or browse differently.
...

Table of Contents
Abstract
………………………………………………………………………………..
i
1.
Summary ............................................................................................. 1
2.
The State of Digital Advertising ........................................................... 2
2.1
Digital Advertising Is Essential but Imperfect
…………
......
…..
2
2.2
A Successful Token Offering is the First Step to the End
Goal .........................................................................................3
2.3
Crypto-Marketing Today ..........................................................3
3.
The DaVinci 11 Corporate Family ....................................................... 6
3.1
The DAVINCI 11 Marketing Cloud ..........................................6
3.2
DaVinci 11 Digital Marketing Strategy.....................................8
3.3
O...
Kamal Kaur
Kamal Kaur Chairwoman & CEO

Kevin Huang
Kevin Huang Managing Director – Asia

Belinda Montes
Belinda Montes CFO, Asia

Farai Mativi
Farai Mativi Finance Director, Europe & Americas

Kotryna Gasiunaite
Kotryna Gasiunaite Product Manager – Emerging Technologies

Jonathon Drumm
Jonathon Drumm Head of Business Development, APAC

Simon Apperly
Simon Apperly Commercial Director, APAC

Sydney Ifergan
Sydney Ifergan Chief Marketing Officer

Jeff Seah
Advisors Jeff Seah

Michael Terpin
Advisors Michael Terpin

Ismail Malik
Advisors Ismail Malik

Sergei Kolobov
Advisors Sergei Kolobov

Sergey Nikitin
Advisors Sergey Nikitin

Khelin Young
Advisors Khelin Young

Francisco Jo
Advisors Francisco Jo

Reuben Godfrey
Advisors Reuben Godfrey

Jason Butcher
Jason Butcher
COO & Founder, Tokenpayments & Parallel Payments
Founder Parallel Payments Ltd, COO CoinPayments.net
COO & Founder, Coinpayments & Parallel Payments
Founder Parallel Payments
COO & Founder, Coinpayments & Parallel Payments
Justin Litchfield
Justin Litchfield
Product Development
Reuben Godfrey
Reuben Godfrey
Advisor, PR, global scaling
Blockchain Advisor
Blockchain Association of Ireland Business Development, Director, Co-founder
Co-Founder Blockchain Association of Ireland
Community advisor
Business developer in Atlantic Region
co-founder the Blockchain Association of Ireland
Co-founder the Blockchain Association of Ireland, Ireland's Crypto Coast
European Operations Manager
Senior Advisor
Co-Founder, Blockchain Association of Ireland and Irish Chamber of Commerce in Slovakia
Advisor, Ireland
Francisco Jo
Francisco Jo
ADVISOR
CIO, Coinhills
Founder & CIO at Coinhills
FOUNDER AT COINHILLS, COMMUNICATIONS OFFICER, MARKETING
Founding Partner at BlockWater Capital
Khelin Young
Khelin Young
Sergey Nikitin
Sergey Nikitin
iOS Developer
Sergei Kolobov
Sergei Kolobov
BLOCKCHAIN, ADVISOR PAYMENT SYSTEMS, INTERNATIONAL RELATIONS
Ismail Malik
Ismail Malik
Britain Co-founder
BlockchainLab Founder
Blockchain R&D and ICO Advisor
Blockchain R&D + ICO Strategist
Advisor
Blockchain R&D, ICO Strategist BlockchainLab
Editor In Chief ICO Crowd
ICO Marketing Advisor
Marketing & PR Adviser
Advisor
Advisor
Marketing Advisor
Blockchain and media advisor
Blockchain Advisor
CEO of Blockchain
Crypto media: ICO Crowd London, United Kingdom
Michael Terpin
Michael Terpin
CEO, TRANSFORM GROUP
CEO of Transform Group, chairman BitAngels
PR advisor
Blockchain Adviser, CEO, Transform Group; Chairman, BitAngels / USA
CEO, Transform Group; Chairman, BitAngels
Founder and CEO, Transform Group
Transform Group, CoinAgenda
Founder and CEO of Transform Group, Advisor at ICOBox
CEO, Transform Group Chairman BitAngels Managing Director bCommerce labs
CEO Transform Group, CoinAgenda, BitAngels
PR Advisor CEO at Transform Group & Chairman at BitAngels
Advisor
Transform Group CoinAgenda
Founder & CEO, Transform Group
CEO OF TRANSFORM GROUP & ADVISOR FOR ICO BOX
Primary crypto advisor
Founder and CEO of CoinAgenda
Advisor
Advisory Board Member
co-founded BitAngels
CEO Transform Group
Jeff Seah
Jeff Seah
CEO Mettle & Salt Partners
Sydney Ifergan
Sydney Ifergan
Chief Marketing Officer
Crypto Community Advisor
Marketing Advisor
Marketing Advisor USAT Inc.
Crypto & ICO Expert
Marketing Advisor
Advisor
ICO Marketing Adviser
Advisor, Digital Marketing
Advisor
Crypto & ICO Community Expert
Advisor
Crypto & ICO Community Expert, ICO Advisor
Board Advisor
Kevin Huang
Kevin Huang
Managing Director – Asia