Madnetwork
Madnetwork
Token: MAD


Connect every stakeholder

ICO dates
Start date: 2017-12-14
End date: 2018-01-15

Registrated in: USA

Platform: Ethereum
Type: ERC20

PREMIUM ICO

https://madnetwork.io/ Screenshot
Madnetwork categories
Platform Media Business services
Madnetwork token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 25,000,000 USD
Hard cap 55,000,000 USD
Tokens for sale 220,000,000
Price 1 MAD = 0.25 USD
Madnetwork news, social
Madnetwork search trends in Google
Random whitepaper excerpts

2
MICHAEL ZARGHAM, N.D. JEBESSA, AND TOM BOLLICH
1.
Introduction
1.1.
Motivation.
The MAD Network is comprised of three distinct blockchain layers:
MADnet Books, MADnet Core and MADnet Data. The MADtoken is an ERC-20 equiva-
lent token, available on public markets but whose primary function is as a software license,
providing access to the MAD Network applications. Specifically, MAD Token will be es-
crowed to activate a payment channel for the accounting, fulfillment and instant reconcilia-
tion of ad delivery. Advertisers and publishers will have the option to exchange on credit or
settle in real time with currency of their choice; in early phases of adoption, it is expected
that Advertisers will fulfill their commitments in fiat. Ultimately publishers have the final
say in how they would like to be paid and the MAD Network will streamline that exchange
of value. The focus of this document is the relationship between the publicly traded MAD
Token and the privat...

MADTOKEN ECONOMIC SPECIFICATION
3
MAD Network uses this set of definitions as core building blocks for the purpose of formal
economic systems engineering.
Definition 1.
An
Advertiser
is a business entity making a financial commitment in order
to have advertisements served which verifiably meet a set of campaign specifications.
In this document the set of all advertisers operating in the MAD Network ecosystem
is denoted
S
A
and a particular advertiser will be denoted
A
∈ S
A
. Initially, the financial
commitment is expected to be denominated in fiat but the MAD Network is architected
to support payments denominated in any currency, including crypto-currency, which is
explicitly identified in the financial commitment portion of the insertion order.
Definition 2.
An
Insertion Order
also referred to as an
IO
is a commitment by an
Advertiser to make to pay for advertisements s...

4
MICHAEL ZARGHAM, N.D. JEBESSA, AND TOM BOLLICH
where
S
a
is the set of all Ad Opportunities and any particular Ad Opportunity can be
denoted
a
∈ S
a
and the subscript
o
refers to any campaign
a
∈ S
a
. The set
{
0
,
1
}
represents
a Boolean value where 0 =
F alse
and 1 =
T rue
. An Ad opportunity,
a
is a candidate
match for a particular campaign, denoted by its Insertion Order
o
∈ S
o
, if and only if
h
o
(
a
) = 1.
This ruleset denotes any and all criteria used to determine acceptability of an ad oppor-
tunity including but not limited to CPMs, flights, dayparts, audience targeting criteria,
frequency caps and pacing rules.
Definition 5.
A
Publisher
is a business entity wishing to be paid to serve advertisements
which verifi...

MADTOKEN ECONOMIC SPECIFICATION
5
Definition 8.
A
Data Provider
is a business entity wishing to be paid to provide data
used to identify or verify a valid match.
The set of all Data Providers in the MAD network ecosystem is
S
D
and a particular data
provider is denoted
D
∈ S
D
; a data provider must materially contribute to the identification
or verification of some subset of either the rules within campaign specification
h
o
(
a
) or the
rules within the inventory specification
g
a
(
o
). In the event that such a contribution occurs,
the Data provider will be entitled to a share of the fee for serving that ad in accordance
with a data provider agreement. For now it suffices to reserve a share
γ
of ad spend for
data providers, defined networkwide.
2.3.
Crypto-Economic Definitions.
In this subsection, precise definiti...

6
MICHAEL ZARGHAM, N.D. JEBESSA, AND TOM BOLLICH
Figure 1.
A map of the relationships between the advertising concepts
defined throughout Section 2.2. The notation 1 and
N
on the links denotes
relationships: one to one as 1

to

1, many to one as 1

to

N
and many
to many as
N

to

N
.
...

MADTOKEN ECONOMIC SPECIFICATION
7
Definition 11.
An
IO Shadow Contract
is a program running on a consortium blockchain
which becomes activated as a result of escrowing the appropriate quantity of MAD token
in an IO Smart Contract on the public blockchain; the IO Shadow Contract is a smart
contract containing the private functionality of an Insertion Order in the MAD Network
software.
From a users prospective the IO Smart Contract and the IO Shadow Contract are not
distinguishable; collectively they encode the Insertion Order contract and allow it to be
executed. The differentiation is presented here as it directly relates to the implementation.
The IO Smart Contract and the IO Shadow Contract create a bridge between the public
functionality of the public ERC-20 equivalent MAD token and the MAD Network software
remains private to the consortium. In order to participate in the MAD Network software
ecosystem it is necessary to be a verified member of the AdLedger Cons...

8
MICHAEL ZARGHAM, N.D. JEBESSA, AND TOM BOLLICH
Definition 12.
MAD Cred
also referred to as simply
Cred
is a non-fungible fiat denom-
inated token internal to the MAD Network eco-system which is issued and tracked inside
of a consortium blockchain as a result of an IO Smart Contract being activated with MAD
token.
The MAD Cred is an ERC-721 equivalent non-fungible token with an explicit reference
to the Insertion Order contract that it tracks. The total amount of Cred issued is precisely
f
o
for Insertion Order
o
∈ S
o
. A share
γ
is reserved for payment to data providers
(7)
c
(
odata
)
=
γ
·
f
o
,
a share
ρ
is reserved as payment for the miners in the consortium network
(8)
c
(
ominers
) =
ρ
·
f
o
,
and a share
θ
is reserved...

MADTOKEN ECONOMIC SPECIFICATION
9
The efficiency parameter is critical for understanding the value proposition of the MAD
Network and given that the MAD token is an access token serving as a software license for
the MAD Network the value of the MAD Token itself will depend on
φ
. The role of the
MAD Network efficiency will be further discussed in the following section.
Definition 13.
MAD Cred Redemption
also referred to as simply
Redemption
is an
event whereby a stakeholder returns MAD Cred associated with a specific Insertion Order
to its IO Shadow Contract in order to claim payment for the services rendered. The IO
Shadow Contract writes a transaction to the associated IO Smart Contract indicating the
claim.
The Redemption event is the first part of the process by which a Publisher, Data
Provider, Miner or other stakeholder claims fiat in payment for their contribution to the
eco-system. This step is part of the MADnet books and ensures t...

Madnetwork Roadmap

1
January 2015
MadHive Team first ideates and conceptualizes blockchain solutions for the ad tech industry
2
April 2016
MadHive Launches
3
August 2016
MadHive completes first round of seed funding
4
September 2016
First ad tech blockchain POC
5
February 2017
Team begins developing a centralized ad server with hashed data
6
June 2017
Tegna becomes MadHive's first paying customer
7
June 2017
MadHive leads the first inaugural meeting of AdLedger
8
August 2017
MAD Network hires its first Lead Blockchain Engineer
9
December 2017
MAD Network Contribution Period
10
Janurary 2018
Grow the MAD Network development team
11
April 2018
Launch centralized version of MADnet Books with full transparency
12
August 2018
Launch centralized version of MADnet Core compatible with MADnet Books
13
November 2018
Introduce MADtoken economy within MADnet Books
Adam Helfgott
Adam Helfgott Project Lead

Tom Bollich
Tom Bollich Lead Architect

Konstantin Richter
Konstantin Richter Token Strategist

Chris Powers
Chris Powers Project Manager

Bo Shen
Advisors Bo Shen Fenbushi Capital

Renqi Shen
Advisors Renqi Shen Fenbushi Capital

Mike Germano
Advisors Mike Germano Vice Media

David Bailey
Advisors David Bailey BTC Media

Barry Cupples
Advisors Barry Cupples Omnicom

Greg Clayman
Advisors Greg Clayman Viacom, Fox, Vimeo

Tim Ringel
Advisors Tim Ringel IPG/Reprise

Gabe Greenberg
Advisors Gabe Greenberg GABBCON

Armin Ebrahimi
Advisors Armin Ebrahimi ShoCard

MT Carney
Advisors MT Carney Untitled Worldwide

Armin Ebrahimi
Armin Ebrahimi
ShoCard
Founder & CEO
David Bailey
David Bailey
BTC Media
Renqi Shen
Renqi Shen
Fenbushi Capital
Bo Shen
Bo Shen
Fenbushi Capital
Genaro
Fenbushi Capital - ?????, Founding/Managing Partner
General Partner of Fenbushi Capital
Senior Advisor
Investor & Strategic Advisor Founder, Fenbushi Capital
Founder, Fenbushi Capital & GF Network
Strategy
FenBuShi Capital, Founding Partner
Founding Partner of Fenbushi Capital
Fenbushi Capital - 分布式资本, Founding/Managing Partner
BO SHEN
BO SHEN
Founding Partner of Fenbushi and BlockAsset
Konstantin Richter
Konstantin Richter
Token Strategist
Business Development
CEO Blockdaemon
ICO Project Lead & Token Strategist
Tom Bollich
Tom Bollich
Lead Architect
CTO Madhive
CTO at MadHive, Company Advisor and Token architect at Fr8 Network, Company Advisor and Token architect at StormX.
Adam Helfgott
Adam Helfgott
Project Lead
CEO Madhive
CEO at MadHive & Project Lead at MAD Network.