MAKE
MAKE
Token: MAKE


Peopele Love Viral Media

ICO dates
Start date: 2018-07-15
End date:

Registrated in: Undefined

Platform: Ethereum
Type: ERC20

PREMIUM ICO

HARA

Empowering billions by utilizing a global and transparent data exchange.
Ends in 176 days 7 hours
Goal: 17,000,000 USD
Price: 1 HART = 0.059 USD

Dominium

Dominium Blockchain – The one-stop-platform for everything to do with property anywhere in the world!
Ends in 145 days 7 hours
Goal: 17,500,000 USD
Price: 1 DOM = 0.25 EUR
MAKE categories
Media Platform
MAKE whitepaper
MAKE token sale
KYC passing required No | Whitelist Yes | Restriction for countries USA, China
Soft cap 2,000,000 USD
Hard cap 25,000,000 USD
Tokens for sale 2,500,000,000
Token distribution in ICO
50%
50%
MAKE news, social
MAKE search trends in Google
Random whitepaper excerpts

Legal Disclaimer
PLEASE REVIEW CAREFULLY THE PRESENT SECTION “DISCLAIMER OF LIABILITY”. IF YOU HAVE ANY DOUBTS AS TO
WHAT ACTIONS YOU SHOULD TAKE, WE RECOMMEND THAT YOU CONSULT WITH YOUR LEGAL, FINANCIAL, TAX OR OTHER
PROFESSIONAL ADVISOR(S). ​
No part of this Whitepaper is to be reproduced, distributed or disseminated without including this section
“Disclaimer of Liability”. The information set out below may not be exhaustive and doesn’t imply any elements of a contractual relationship or
obligations. The sole purpose of this Whitepaper is to present MAKE
T

M​
and MAKE tokens to potential token holders in connection with the proposed
token sale. Despite the fact that we make every effort to ensure the accuracy, up to date and relevance of any material in this Whitepaper, this
document and materials contained herein are not professional advice and in no way constitutes the provision of professional advice of any kind. To the
maximum extent permitted by any applicable laws...

Legal Disclaimer
2
Executive Summary
7
Introduction
8
MAKE™ Platform
9
Market Overview
12
Project Overview
13
About
13
Problems
15
Solution
16
Advantage
17
Advanced Features
18
ICO Summary
23
Token Sale
24
How it Works
26
Media Database Creation and Moderation
26
Media Sharing
27
Promotion
29
Media Sales
29
Social Features
30
Hodling
30
ShiftWear Partnership
31
The ShiftWear Difference: Mainstream Exposure
32
Endorsement
33
MAKE™ Token Model
34
Economics
35
Token System
35
Revenues
36
MAKE™ Original Content Sales
36
Paid Ranking or Featured Posts
36
Paid Advertising
36
VIP Premium Memberships
36
Contest Formation
36
Buy-In Cost
...

Token Usage and Transactions
37
Direct Messaging Private Users
37
Donations to Other Users
37
Transfers/Gifts Between Users
37
Sponsorships and Endorsement
37
Sale of Content Ownership Rights
37
Sale of Digital Goods
38
Paid Content Hiring
38
Partnered Ad Campaigns
38
ShiftWear Apparel Design Sales
38
ShiftWear Apparel Advertising Revenues
38
Product Purchases from External Partners
38
Polls
38
Technology
39
Team
40
Advisors
41
Roadmap and Projections
42
Milestones
43
Phase 1: Make Webapp MVP
43
Phase 2: iOS + Android Keyboard MVP
44
Phase 3: MAKETM App Rollout
45
Phase 4: ShiftWear Launch + API
46
...

Executive Summary
It’s no secret that digital media usage is increasing. The average person, ​
globally​
, is on at least one social media platform
everyday and has some exposure to content sharing. People are using media to communicate: memes, gifs, emojis, and
stickers are rapidly approaching the recognition and popularity of mainstream media.
Now, this new “viral media” is everywhere, and that’s not necessarily a good thing. People are facing several inherent
issues:
1. A general lack of quality control means people have to spend a lot of time browsing to find the content they
want. Communication should be quick and simple, not tedious.
2. There’s very little compatibility between different social apps. Each app or platform has different media which
means when you switch to a new one (i.e. from Telegram to Facebook or LinkedIn) the lengthy media discovery
process restarts. It’s very difficult to keep one collection of media and use it everywhere.
3. User-generated media fr...

Introduction
At ​
MAKE
T

M​
, our core message is simple:​
content is king.
In 1996, before the internet was widely used, Bill Gates proposed that the interactive nature of a worldwide
computer network would create incredible possibilities for the creative, bold and opportunistic:
Unsurprisingly, his foresight was 20/20. Digital media content is now the driving force of the internet. We
understand that in 2018, the average millenial is hopelessly addicted to social media; we’re constantly sharing videos,
memes, pictures, posts, and streaming on-demand entertainment with the majority of our free time. Countless hours are
spent discovering new media and then sharing it. Saving it, categorizing it, reviewing and discussing it, then coming back
later and discovering more.
Why is this process so natural that
everyone participates?
behind - media provides a message that all will understand.
It’s clear to us: ​
digital content is the
<...

MAKE​
TM​
Platform
On each media platform, users create the content, the traffic, and the revenue. Users not only make the media,
but rank and sort it using likes and tags. They also remove offensive posts as they see fit. Despite being the product itself,
users have very little power in any media platform - they recieve meager revenue share, if any.
This is where ​
MAKE
T

M​
steps in. ​
We want to improve the way that people communicate by incentivizing the
creation of high quality, viral media using our revenues and then make it accessible as a means of expression in any
app, website, or device​
.
We’ve taken all of the factors that make content sharing great and combined them:
1.
High Quality, User-Ranked Media.​
Finding the right gif or meme to share is like finding the right word to say -
there’s one that fits much better than the rest. To ensure that all of our content is of the highest quality, we
rewar...

Market Overview
Digital Media
Digital Assets
The sale of digital assets is a new and rapidly growing market. The mass adoption of blockchain technology is
making the sale and distribution of these assets fast, secure, and incredibly easy. In fact, smart contracts require digital
assets to execute - many blockchain companies like Wax Token and Enjin Coin are leveraging this and seeing great
results. Users also benefit from this technology as smart contracts cut out a “middle man”, removing needless fees,
providing safe transactions through a distributed leger, providing data security via encryption and removing the pesky
problem of content piracy by tracking content ownership.
Today, billions of dollars are spent every day on digital assets:

Web media.​
Ownership rights to digital media like photos, video, pictures and documents are sold on open
markets like Shutterstock and Envato. Digital Asset revenue topped $10B in 2017.

Designs. ​
Custom UI’s, te...

Advertising Market
The universal landscape for advertising has changed dramatically over the past decade. With global internet
usage climbing drastically and content accessibility reaching almost 100% in North America, the way to reach customers
is clearly through online means. A recent survey of 2000 millennials concluded that 19 of 20 adults age 18-34 use check
their phones upwards of 43 times a day with 83% of the population agreeing that social media is their most trusted
source and the best place to reach them.
Digital Media Advertising
Digital media advertising is the most effective method of advertising as of 2018.

Google Ads. ​
Google’s Adwords/Adsense/Admob grossed $74B in revenue in 2017, a 21% increase from the
year before. They represent 33 percent of the total $224B in ad revenue from last year.

Facebook Ads. ​
Facebook’s strong ad platform is the go-to for many entrepreneurs as it yields 4x turnover on
average for well-targeted campaigns. The pla...
NICK JOHNSON
NICK JOHNSON CEO AND FOUNDER

DAVID COELHO
DAVID COELHO PRESIDENT AND FOUNDER

ZACK YOUNG
ZACK YOUNG DIGITAL STRATEGY

GEORGE ZAHARIA
GEORGE ZAHARIA WEB DEVELOPMENT

JIM WONG
Advisors JIM WONG BUSINESS DEVELOPMENT

MIKE MALONE
Advisors MIKE MALONE EXECUTIVE LEADERSHIP COACH

AMARPREET SINGH
Advisors AMARPREET SINGH TECHNOLOGY & ICO ADVISOR

ALEX LINENKO
Advisors ALEX LINENKO TOKENOMICS STRATEGY

GIOVANNI LESNA
Advisors GIOVANNI LESNA STRATEGIC BUSINESS ADVISOR

ANDREY KOROTKOV
Advisors ANDREY KOROTKOV BUSINESS ANALYST & DIGITAL MARKETING

ADITYA VIKRAM SINGH
Advisors ADITYA VIKRAM SINGH INVESTMENT MANAGER & ICO ADVISOR

ILYA ANIKIN
Advisors ILYA ANIKIN MARKETING & GROWTH ADVISOR

Aditya Vikram Singh
Aditya Vikram Singh
CHIEF FINANCIAL OFFICER
Alex Linenko
Alex Linenko
Tokenomics, business and financial model, strategy.
Lead Business Development manager at ICOBox.
Lead Business Developer
Tokenomics, business and financial model, strategy
Advisor
Advisor, Tokenization Expert
Tokenization Expert
Lead Business Development manager at ICOBox
Amarpreet Singh
Amarpreet Singh
INTERNATIONAL RELATIONS ADVISOR
Ex-Microsoft, The World Bank, NUS, MBA
Blockchain & ICO Advisor | Fintech | Innovation | Machine Learning | AI
(Blockchain & Strategy Advisor)
Blockchain & ICO Advisor
Advisor
Advisor
Advisor
Blockchain Consultant
ASEAN Advisor of Global Blockchain Foundation
Top 10 Global ICO Advisor
Board Advisor
Advisor-Business
Advisor
Top 10 Global ICO Advisor
Blockchain Advisor
Senior Blockchain Engineer
Chief Partnership Officer
Global Business Development Director
Global Business Development Director
Project Team Mentor
Senior Adviser of Global Blockchain Foundation
Blockchain & ICO Advisor
Business Development Digi Block Pte Ltd
Andrey Korotkov
Andrey Korotkov
Advisor
Advisor, Business Analyst
ICO Business Analyst
Blockchain Enthusiast
Giovanni Lesna
Giovanni Lesna
Business Development and ICO Strategic advisor
Ilya Anikin
Ilya Anikin
Investment advisor
Advisor
Nick Johnson
Nick Johnson
Blockchain Advisor
Ethereum software engineer