MAKE search trends in Google
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“Disclaimer of Liability”. The information set out below may not be exhaustive and doesn’t imply any elements of a contractual relationship or
obligations. The sole purpose of this Whitepaper is to present MAKE
and MAKE tokens to potential token holders in connection with the proposed
token sale. Despite the fact that we make every effort to ensure the accuracy, up to date and relevance of any material in this Whitepaper, this
document and materials contained herein are not professional advice and in no way constitutes the provision of professional advice of any kind. To the
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How it Works
Media Database Creation and Moderation
The ShiftWear Difference: Mainstream Exposure
MAKE™ Token Model
MAKE™ Original Content Sales
Paid Ranking or Featured Posts
VIP Premium Memberships
Token Usage and Transactions
Direct Messaging Private Users
Donations to Other Users
Transfers/Gifts Between Users
Sponsorships and Endorsement
Sale of Content Ownership Rights
Sale of Digital Goods
Paid Content Hiring
Partnered Ad Campaigns
ShiftWear Apparel Design Sales
ShiftWear Apparel Advertising Revenues
Product Purchases from External Partners
Roadmap and Projections
Phase 1: Make Webapp MVP
Phase 2: iOS + Android Keyboard MVP
Phase 3: MAKETM App Rollout
Phase 4: ShiftWear Launch + API
It’s no secret that digital media usage is increasing. The average person,
, is on at least one social media platform
everyday and has some exposure to content sharing. People are using media to communicate: memes, gifs, emojis, and
stickers are rapidly approaching the recognition and popularity of mainstream media.
Now, this new “viral media” is everywhere, and that’s not necessarily a good thing. People are facing several inherent
1. A general lack of quality control means people have to spend a lot of time browsing to find the content they
want. Communication should be quick and simple, not tedious.
2. There’s very little compatibility between different social apps. Each app or platform has different media which
means when you switch to a new one (i.e. from Telegram to Facebook or LinkedIn) the lengthy media discovery
process restarts. It’s very difficult to keep one collection of media and use it everywhere.
3. User-generated media fr...
, our core message is simple:
content is king.
In 1996, before the internet was widely used, Bill Gates proposed that the interactive nature of a worldwide
computer network would create incredible possibilities for the creative, bold and opportunistic:
Unsurprisingly, his foresight was 20/20. Digital media content is now the driving force of the internet. We
understand that in 2018, the average millenial is hopelessly addicted to social media; we’re constantly sharing videos,
memes, pictures, posts, and streaming on-demand entertainment with the majority of our free time. Countless hours are
spent discovering new media and then sharing it. Saving it, categorizing it, reviewing and discussing it, then coming back
later and discovering more.
Why is this process so natural that
behind - media provides a message that all will understand.
It’s clear to us:
digital content is the
On each media platform, users create the content, the traffic, and the revenue. Users not only make the media,
but rank and sort it using likes and tags. They also remove offensive posts as they see fit. Despite being the product itself,
users have very little power in any media platform - they recieve meager revenue share, if any.
This is where
We want to improve the way that people communicate by incentivizing the
creation of high quality, viral media using our revenues and then make it accessible as a means of expression in any
app, website, or device
We’ve taken all of the factors that make content sharing great and combined them:
High Quality, User-Ranked Media.
Finding the right gif or meme to share is like finding the right word to say -
there’s one that fits much better than the rest. To ensure that all of our content is of the highest quality, we
The sale of digital assets is a new and rapidly growing market. The mass adoption of blockchain technology is
making the sale and distribution of these assets fast, secure, and incredibly easy. In fact, smart contracts require digital
assets to execute - many blockchain companies like Wax Token and Enjin Coin are leveraging this and seeing great
results. Users also benefit from this technology as smart contracts cut out a “middle man”, removing needless fees,
providing safe transactions through a distributed leger, providing data security via encryption and removing the pesky
problem of content piracy by tracking content ownership.
Today, billions of dollars are spent every day on digital assets:
Ownership rights to digital media like photos, video, pictures and documents are sold on open
markets like Shutterstock and Envato. Digital Asset revenue topped $10B in 2017.
Custom UI’s, te...
The universal landscape for advertising has changed dramatically over the past decade. With global internet
usage climbing drastically and content accessibility reaching almost 100% in North America, the way to reach customers
is clearly through online means. A recent survey of 2000 millennials concluded that 19 of 20 adults age 18-34 use check
their phones upwards of 43 times a day with 83% of the population agreeing that social media is their most trusted
source and the best place to reach them.
Digital Media Advertising
Digital media advertising is the most effective method of advertising as of 2018.
Google’s Adwords/Adsense/Admob grossed $74B in revenue in 2017, a 21% increase from the
year before. They represent 33 percent of the total $224B in ad revenue from last year.
Facebook’s strong ad platform is the go-to for many entrepreneurs as it yields 4x turnover on
average for well-targeted campaigns. The pla...