Menlo One
Menlo One
Token: MET


Systems for Sophisticated Token Sales

ICO dates
Start date: 2018-04-01
End date:

Registrated in: USA

Platform: Ethereum
Type: ERC20

PREMIUM ICO

Menlo One categories
Platform
Menlo One whitepaper
Menlo One token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries No
Price 1 MET = 0.0002 ETH
Menlo One news, social
Menlo One search trends in Google
Random whitepaper excerpts

Problem it solves
Pitchbox
Background
How it works
Problem it solves
Portfolio Manager
Background
How it works
Problem it solves
KYC/AML Whitelist
Background
How it works
Problem it solves
TownHall
Background
How it works
Problem it solves
Systems Architecture Overview
System Key Components
Menlo One ViewModel
Menlo One 'Smart' Wallet
Pseudo-Anonymity
Menlo Core
Peer-to-Peer
Caching
Data Monetization
Interoperability
TownHall
Platform Development Roadmap
Release 0.1.0 (Q4 2017)
Release 0.5.0 (Q2 2018)
Release 1.0.0 (Q4 2018)
Team
Core Team
Technical Advisors
Advisors
References
...

Acknowledgments
Legal
Abstract
Menlo One creates market-leading blockchain tools for buying and selling digital tokens. Built
on the Ethereum network, Menlo One’s technology offers communication, social, and
automation capabilities that were previously unavailable. Together, these improvements
address the critical limitations around user experience, security, and compliance that presently
stymie widespread adoption. With deal-discovery, collaboration, and asset-management,
Menlo One will offer the most comprehensive blockchain crowdsale solution available on the
market today.
Token financing is nothing short of a revolution
Right now, cryptographic token sales (“ICOs”) are revolutionizing the way companies in the
tech sector are funded. Token sales democratize funding by decentralizing funders both
geographically and economically.
Roughly 25% of all venture capital investment is based in the Bay Area [1]. Until recently, that
Bay Area focus meant that getting a startup fu...

Source: [

1

]
The token sale is a win-win for startups and investors alike
For investors, the token sale model has several benefits over traditional models, including
instant liquidity, transparency into the startup's finances, and access to better deals. ICOs allow
retail investors access to opportunities previously reserved solely for venture capital. The
venture capital industry has had early access to some of the highest-growth companies the
world has ever known. Roughly 43% of all US companies that have gone public since 1979 are
venture-backed [5], including the five largest companies by market cap [2]. Retail investors now
have that kind of early access through ICOs.
For the startup, token financing means founder-friendly terms, larger pools of capital, and
access to investors outside of tech hubs. There are smart, talented teams solving important
problems all over the world. Not every team has the luxury of relocating to Silicon Valley. ICOs
have enabled ...

ourselves. Our mission is to make the ICO a smooth, easy experience for everyone, not just
those with a technical background.
The most positive transformative technology over the last fifty years has come from small,
dedicated teams. The most positive impact we can have in the world is to mature and elevate
the ICO experience by leveraging our experience to build technology that will allow us to
connect innovative companies with the capital they need to be successful.
Growing Pains in the Token Revolution
Although token sales in 2017 have totaled billions of dollars, the infrastructure surrounding
these investments remains remarkably immature. After working closely with many notable
startups and investors in 2017, we've identified several key problems that plague this space.
Communications Issues
Lack of due diligence for ICOs
Retail investors in the ICO space lack the resources that traditional venture capital firms have
to better inform their investment decisions. VC firms can vet deals wi...

Square [11]. According to one expert, a company should expect to spend between $100k and
$500k [10] to launch a token sale. We at Menlo One have worked with clients who have spent
more than $1mm to launch a crowd fund.
This high cost of marketing a sale poses a barrier to entry for many young companies. Given
how relatively small the number of ICO investors is—no more than 2 million by our estimate
[15] —traditional advertising is wildly inefficient. There is an old expression: 'Half the money
you spend on advertising is wasted; the problem is you never know which half.”The space
lacks a dedicated platform where startups can directly pitch potentially interested investors.
Social Issues
Attacks and phishing scams
The ICO landscape has become a minefield of security vulnerabilities in which there have been
more than 30,000 incidents of people having their money stolen [7]. Exploiting poorly designed
systems and phishing have become the most commonplace. Successful attacks include:
● ...

data-protection laws in the consumer’s jurisdiction, and most blockchain startups doing ICOs
simply don’t have the resources or the team to manage that data properly.
In addition to the burdens of KYC and AML compliance, it is also unclear in many jurisdictions
exactly how the current regulatory scheme applies to token sales and cryptocurrency in
general. The regulatory landscape is also evolving rapidly, with some jurisdictions making
outright bans on token sales and others making statements that indicate that a token may be a
security in some cases and not in others. Other jurisdictions have remained silent on the
matter. Uncertainty and rapidly evolving regulation across jurisdictions makes compliance very
challenging for global sales.
Some jurisdictions, including China and South Korea, have outright banned participation in
ICOs and token sales. In other jurisdictions, including the U.S. and Singapore, it is clear that at
least some token sales will be considered “securities” instruments (see ...

Screenshots of Existing ERC20 Compatible Desktop Wallets
Lack of proper platform for startups and investors to interact
Investing in early-stage companies is an inherently social experience. Investors and the team
they are investing in need a personal relationship. Investors need a place to ask tough
questions, and the companies need other investors to be able to see their answers.
Currently, in the ICO space, this communication is taking place on Slack, Telegram, and
platforms like them. These platforms pose many problems including bot attacks, phishing
scams, important conversations getting lost in the chaos of a chat, and even startups deleting
tough or challenging questions. These platforms are also inherently private and closed to the
open web, a condition misaligned with the open and transparent nature of the blockchain
community.
Startups and investors need a platform where the conversation a startup is having with
investors is persisted on an immutable blockchain, censorship-resistant, secu...

that facilitates peer-to-peer communication between token sellers and token buyers, combined
with a graphical user interface designed to broaden the market reach to retail investors. It's
powered by an Ethereum light node for ICO transactions and persisting database state.
Our mission is to make the token-buying process a smooth, consumer-focused user experience.
This experience includes new token sale discovery, communication between the startup and
prospective investors, token purchase, token portfolio management, and secure token storage.
We have looked at three areas where the ICO can and must mature: User Experience, Security,
and Compliance.
The Menlo One User Experience
Deal Discovery
Currently, discovering new token sales is surprisingly difficult. Investors have to spend a lot of
time browsing through a matrix of ICO calendars, crypto media sites, and social media to
discover quality deals. This fractured experience is a disincentive to investment.
Our goal is to have the largest in...

Menlo One Roadmap

1
Q4 2017
Beta version of ecosystem under development; Strategic partnerships formed.
2
Q2 2018
Launch of TownHall framework.
3
Q4 2018
Launch Menlo wallet and asset manager; Launch "EarlyBird Protocol" beta; Launch "Auto-Invest" feature to buy tokens the moment a sale launches;Launch "PitchBox" feature for private company / investor communication.
Matthew Nolan
Matthew Nolan CEO, Engineering

Scott Kraft
Scott Kraft CMO, Marketing

Anthony Martin
Anthony Martin CTO, Engineering

Marcie Grambeau
Marcie Grambeau Marketing & Communications

Jaime Fraina
Jaime Fraina User Experience

Ian Welch
Ian Welch Business Development

Nathan Windsor
Nathan Windsor Community Manager

Jill Richmond
Jill Richmond Marketing

Mike Hostetler
Advisor Mike Hostetler Engineering Advisor

Elissa Shevinsky
Advisor Elissa Shevinsky Product Advisor

Rick Dudley
Advisor Rick Dudley Blockchain Architect

Richard Titus
Advisor Richard Titus Business

Marissa Kim
Advisor Marissa Kim Legal

Markus Ament
Advisor Markus Ament Strategy

Felix Watkins
Felix Watkins
Engineering
Project Lead, Solidity Developer
Ian Welch
Ian Welch
Business Development
Senior Corporate Data Consultant
Jill Richmond
Jill Richmond
Marketing
Marketing & Communications
SVP, SparkPR/ SparkChain
Marissa Kim
Marissa Kim
Legal
Legal Advisor
Ark Advisors
Nathan Windsor
Nathan Windsor
Community Manager
Richard Titus
Richard Titus
Business
Advisor
Serial entrepreneur / Co founded Prompt.ly
RAZORFISH, BBC, SAMSUNG
Entrepreneur
ARK Partners
MANAGING PARTNER OF ARK ICO ADVISORS
Managing Partner of ARK VC Fund
Strategic Advisor For Blockchain ICO
Serial entrepreneur / Co founded Prompt.ly