MOBU
MOBU
Token: MOBU


The Future Of Security Tokens

ICO dates
Start date: 2018-09-01
End date:

Registrated in: South Africa

Platform: Ethereum
Type: ERC20

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MOBU categories
Investment Platform
MOBU whitepaper
MOBU token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA
Soft cap 1,000,000 USD
Hard cap 35,000,000 USD
Tokens for sale 350000000
Token distribution in ICO
100% (Fundraising 80%; Team tokens 12% (frozen for 1 year); Advisors 4%; Bounty 3%; Airdrop 1%)
100% (Fundraising 80%; Team tokens 12% (frozen for 1 year); Advisors 4%; Bounty 3%; Airdrop 1%)
Price in PreICO 1 MOBU = 0.15 USD
Minimal investment 1 ETH for pre-sale; 0.1 ETH for main ICO
Acceppting BTC,ETH,FIAT
Bonus in ICO Pre-sale: 25% Main ICO: 20% - 0%

MOBU is an end-to-end solution for launching security tokens. MOBU is an ecosystem that implements a unique MOB20 standard protocol to ensure the protection of both investors and ICO issuers to create a more competitive ICO services pricing environment which complies with SEC and all regulations including KYC/AML, a unique new type of escrow, etc. A “lockup” utility to MOBU tokens for service providers will be introduced to be a compliant provider on the platform. Each service provider will submit a certain number of MOBU tokens that can`t be accessed for as long as that company remains a service provider on MOBU.

About MOBU

Throughout history, there have always been revolutionary ideas. But those who lack the vision to embrace the future invariably get left behind. The securities market is a multi-trilliondollar arena which remains virtually untouched in the blockchain space. Imagine unlocking that vast potential through a consolidated, enabling and self-regulating platform? Launching an ICO that offers a security token can be extremely challenging due to the magnitude of technical, legal and regulatory requirements and procedures. Failure to abide by these regulations could result in costly penalties and could threaten to derail the whole project.

Globally the issue around ICO government regulation is currently in a confused state of uncertainty with sometimes contrasting points of view.

However, the general trend is towards recognition: recognition that security token ICOs have a place in the market and that progress will, therefore, need collaboration between government and industry. All signs point to 2018 being the year of government regulation, where the needs of investor protection and broader security token ICO participation are addressed. MOBU offers a decentralized organised ICO platform to facilitate the release of compliant security tokens on the blockchain. Real businesses wishing to raise capital by issuing security tokens will build their ICOs on the MOBU platform. MOBU creates an abstract smart contract from which all security token ICOs will be extended. The MOBU abstract smart contract will contain the code that is required by the security token ICOs to conform to the MOBU ERC20 platform and the MOB20 standard to adapt to the ideas and requirements of MOBU. A regulatory friendly token is the only way to allow institutional money to enter the blockchain and a user-friendly platform for trusted ICO`s is the only way to allow nontech businessmen to participate in the blockchain. MOBU introduces a new innovative method of escrow services to ICO`s. Investors are able to exit the ICO after the crowdsale on a pro-rata basis if the ICO issuers do not adhere to their roadmap or goals. A “lockup” utility to MOBU tokens for service providers will be introduced to access services, rather than spend the tokens. This creates scarcity of supply in the market and increases the demand and intrinsic value of the MOBU token. These unique features ensure higher overall ROI for investors and creates a network of confidence and trust that will boost economic efficiency and incentivize community growth.

MOBU targets a strong growth area in the market and in the same way will the MOBU platform grow, evolve and develop. MOBU considers several ways to apply this “lockup” utility of ICOs: Service providers, premium services and ICO issuer referrals. When a security token is created and issued through MOBU, the token is programmed to verify who can buy and sell the token. The security token restricts token holders from trading to any address that has not passed the required verifications. With this baked-in restriction, decentralized and anonymously run exchanges will only be able to conduct trades to authorized participants. The restrictions provide issuers assurance that their tokens will only be held by authorized investors. This fundamentally changes the securities market. MOBU creates a network of confidence and trust that will boost economic and operational efficiency. It ushers securities onto a new decentralized secondary market with negligible fees, instant settlement times, and around the clock trading.

 MOBU - MUCH MORE THAN JUST ANOTHER PLATFORM

MOBU demonstrates innovation and futuristic points of view by developing the ecosystem to its full potential by meeting the needs of MOBU users in a fully functionally manner. MOBU will increase usage and service by the following initiatives:

If MOBU raises 10m USD:

MOBU will develop the first forex and crypto percentage allocation money management (PAMM) ICO on MOBU’s platform and retain 20% of the authorised tokens to ensure that MOBU increases in value and that more resources are put into place to develop MOBU to its full potential. Blockchain was developed to prove data is real and this will be the first forex ICO that we are aware of. Blockchain Forex Managers will not be able to be dishonest about performance figures, management fees and assets under management anymore. This will ensure lower administration fees for investors. This will also allow for the tech requirements for fund managers to launch their crypto funds going forward in a legal manner.

If MOBU raises 20m USD:

MOBU will develop the first crowdfarming ICO on MOBU’s platform and will retain 20% of the authorised tokens to ensure that MOBU increases in value and that more resources are put into place to develop MOBU to its full potential. The blockchain is used for information that needs to be exposed. We will effectively provide detailed information and statistics about land around the globe to the blockchain with technology like https://what3words.com combined with the latest drone technology to assure efficient farming and transparent information.

If MOBU raises 30m USD:

MOBU will develop a DECENTRALISED regulatory approved security token platform for MOBU tokens. This will give all investors the guarantee that all MOBU ICO`s can be listed on an exchange and liquidity will be ensured.  This will be the first decentralised security token platform!

The initial idea behind this initiative was to reward MOBU investors and token holders with additional tokens. Unfortunately, that will not pass the Howey test and would have made MOBU a security token. In terms of substance over form it would have been classified as a security token when profits are channelled back to investors. It is imperative that MOBU remains a utility token to get listed on other exchanges. We have revised this proposal to build a stronger ecosystem and the above mentioned three initiatives will be three separate ICO`s funded mostly by the money raised during MOBU ICO and offered at discount to future investors. All three ICO`s will be offered as security tokens with full legal compliance worldwide including KYC/AML and SEC approval. It is hereby evident that MOBU will not waste investor funds and will implement unique initiatives to ensure a strong ecosystem and actual blockchain use cases. This will also allow for stronger resources for the MOBU team to ensure strong future and continuous development.

THE RELEVANCE OF MOBU IN THE SECURITIES MARKET

 The securities market is a multi-trillion-dollar arena which remains virtually untouched in the blockchain space. Imagine unlocking that vast potential through a consolidated, enabling and self-regulating platform? MOBU targets a strong growth area in the market and in the same way will the MOBU platform grow, evolve and develop.

 

MOBU offers a decentralised organised ICO platform to facilitate the release of compliant security tokens in the blockchain space. MOBU is the end-to-end solution for companies to in a user-friendly manner comply with the global security token market. A regulatory friendly token (linking ETH addresses to users by KYC/AML etc) is the only way to allow institutional money to the blockchain and a user-friendly platform is the only way to allow non-tech businesses to the blockchain.

 


MOBU news, social
MOBU search trends in Google
Random whitepaper excerpts

ABSTRACT
LINE
Throughout history, there have always been revolutionary
ideas. But those who lack the vision to embrace the future
invariably get left behind.
The securities market is a multi-trillion-
dollar arena which remains virtually
untouched in the blockchain space.
Imagine unlocking that vast potential
through a consolidated, enabling and
self-regulating platform? Launching
an ICO that offers a security token
can be extremely challenging due
to the magnitude of technical, legal
and regulatory requirements and
procedures. Failure to abide by these
regulations could result in costly
penalties and could threaten to derail
the whole project.
Globally the issue around ICO
government regulation is currently in
a confused state of uncertainty with
sometimes contrasting points of view.
However, the general trend is towards
recognition: recognition that security
token ICOs have a place in the market
and ...

INDEX
ABSTRACT

2

LINE

2

INDEX

3


BUSINESS AND TEAM VISION
4
MOBU’s decentralised organised ICO platform offers the following solutions

THE MOBU SOLUTION
5
Fees are lower
Deals are executed faster

WHY SECURITY TOKENS
7
Exposure to the free market
Larger investor base
Automated service functions
Decreased manipulation by financial institutions
MOBU Tokens
MOBU Chain Code
MOBU.js
MOBU

9
ASSETS

9


THE MARKET CONTEXT
9
THE MOBU

1

2
TOKEN

1

2
MOBU USERS
ECOSYSTEM

1

3
& ECONOMICS

13
MOBU PROCESSES
ILLUSTRATION OF MOBU ECOSYSTEM AND TOKEN ECONOMICS
Management Team
THE MOBUTEAM


BUSINESS AND
TEAM VISION
As the cryptocurrency market evolves, the global adoption of ICO fundraising
structures has led to an explosion of new capital formation that has outpaced both
the seed and venture capital investment markets. The 86 ICOs that were launched
during the first term of 2018 were able to raise a mammoth amount of US $3,4 billion
in total. The total costs of launching successful ICOs are a lot more cost effective in
raising funds than IPOs. However, approximately 98% of these ICOs launched utility
tokens.
The securities market is a multi-trillion-dollar arena which remains virtually
untouched in the blockchain space. We know that a security token start-up can be
a legal, technical and regulatory nightmare. MOBU is a decentralised organised ICO
platform that facilitates the release of validated security tokens. There are several
legal restraints when a security token is considered. When funds are being raised
for a security token a KYC/AML process, a SEC 506 C reg D a...

THE MOBU
SOLUTION
MOBU is instrumental to this new wave of wealth creation. MOBU facilitates the
release of compliant security tokens with ease and confidence for all businesses
that are backed by real assets wishing to raise capital on the blockchain.
MOBU’s decentralised organised ICO platform
offers the following solutions

bridges the gap between the securities marketplace and the blockchain

facilitates the release of compliant security tokens for all businesses that are
backed by real assets wishing to raise capital on the blockchain

creates an abstract smart contract from which all security token ICOs will
be extended. The MOBU abstract smart contract will contain the code that is
required by the security token ICOs to conform to the MOBU ERC20 platform and
the MOB20 standard to adapt to the ideas and requirements of MOBU

provides clarification and certainty to both the investor and the issuer in terms of
expectations and r...


restricts tokens to verified users:

provides an ecosystem with a vetted tender process with strict criteria
(rating system) for service providers in terms of track record, pricing, capital
requirements, etc.
deploys a network of authorization centers for KYC/AML compliance
••
deploys a network of authorization centers for SEC approval for securities (reg
CF, reg 504, reg 506(b), 506(c))

deploys a network of authorization centers for a new standard “Know Your
Supplier” (KYS) for due diligence (DD) compliance for legal providers, smart
contract developers, KYC/AML providers and escrow providers

introduces a new innovative method of escrow services to ICO`s:

investors are able to exit the ICO after the crowdsale on a pro-rata basis if the
ICO issuers do not adhere to their roadmap or goals

ensures higher overall ROI for investors

introduces a “lockup” utility to MOBU tokens for service...


creates a regulated environment where transaction costs are managed and kept
market related

allows voting rights and dividends in tokenised form for ICO`s

prevents high-profile hacks by isolating the storage of each security offering

enables a more efficient and scalable system

ensures continuous liquidity and exchangeability for investors
WHY SECURITY
TOKENS
(TOKENIZED SECURITIES)
INSTEAD OF CONVENTIONAL SHARES?
As the cryptocurrency market evolves, the global adoption of ICO fundraising
structures has led to an explosion of new capital formation that has outpaced both the
seed and venture capital investment markets. However, approximately 98% of these
ICOs launched utility tokens. The tokenized securities market is a 24/7 marketplace.
Tokenized securities improve traditional financial products in a number of ways:
Fees are lower
The total costs of launching successful ICOs are a lot more cost ef...

Exposure to the free market
The more individuals involved in a transaction, the longer it usually takes to conclude.
When tokenized securities remove middlemen from investment transactions, they
enable quicker timelines for issuers to successfully offer their security. Instant and
prompt trade settlement on the secondary market for Security Tokens will become
an attractive advantage for issuers and investors as well.
Larger investor base
The potential investor base is drastically increased when asset owners can present
deals to anyone with an internet connection. It is obvious that asset owners prefer to
show his/her investment opportunity to every potential investor in the world and not
be restricted to only US accredited investors and institutions. Competition is healthy
and beneficial for financial markets on long-term.
Automated service functions
 With tokenized securities, issuers will start to use smart contracts to automate the
service provider function through software. In m...

MOBU
ASSETS
MOBU Tokens
The MOBU token is the core utility token that powers the MOBU system. The MOBU
token conforms to a MOBU ERC20 platform and a MOB20 standard. MOBU is an open
protocol which means that MOBU token holders can visit any supporting exchange
to buy and sell their tokens.
MOBU Chain Code
At the heart of the MOBU platform are a set of smart contracts. These serve to
coordinate interactions between participants. MOBU smart contracts are deployed
on Ethereum but could be linked to other platforms.
MOBU.js
MOBU.js is a JavaScript library that makes interaction with the MOBU chain
code easier, as well as a set of tools for encrypting documents using Ethereum’s
addressing scheme and generating cryptographic proof of process artefacts (see
Appendix A Encryption). Opensource (Github) wrapper class exposing functions
which encapsulate an interface to interact with MOBU blockchain for all MOBU ICO
issuers and developers to consume data.
THE MARKET ...

MOBU Roadmap

1
01 SEPT 2018
Pre-ICO Commences
Start of the Pre-ICO.
2
15 SEPT 2018
End of pre-sale.
ETH and BTC will be accepted for pre-sale.
3
01 DEC 2018
Main ICO commences.
Public ICO starts on this date.
4
31 JAN 2019
Main ICO ends.
The main ICO will end. ETH, BTC and FIAT will be accepted for main ICO
5
01 MAR 2019
Token listed.
Since MOBU is clearly a utility token it is easy to list on exchanges. MOBU will list on the exchanges above and will continue to list on other as the demand for the token grows.
6
01 JUL 2019
Beta version.
The first beta version of MOBU is to be launced allowing security tokens.
7
01 SEP 2019
Forex pamm account.
First Forex Percentage Allocation Money Management Account(PAMM) ICO on MOBU platform. MOBU will develop the first forex and crypto percentage allocation money management (PAMM) ICO on MOBU’s platform and retain 20% of the authorised tokens to ensure that MOBU increases in value and that more resources are put into place to develop MOBU to its full potential. Blockchain was developed to prove data is real and this will be the first forex ICO that we are aware of. Blockchain Forex Managers will not be able to be dishonest about performance figures, management fees and assets under management anymore. This will ensure lower administration fees for investors.
8
01 OCT 2019
Gold mining listed.
Gold Mining Company listing on Mobu. We have two signed letters of intents of a Chrome and Gold mining business wishing to tokenise their businesses and understand the cost saving involved and benefits of using blockchain.
9
01 NOV 2019
Crowdfarming ICO.
Crowdfarming ICO on MOBU platform.

If MOBU raises US $20m: MOBU will develop the first crowdfarming ICO on MOBU’s platform and will also retain 20% of the authorised tokens to ensure that MOBU increases in value and that more resources are put into place to develop MOBU to its full potential. The blockchain is used for information that needs to be exposed. We will effectively provide detailed information and statistics about land around the globe to the blockchain with technology like https://what3words.com. (Full KYC/AML, SEC approval, authorized investors)
10
01 MAR 2020
Regulatroy friendly crypto exchange.
If MOBU raises US $30m or more: MOBU will develop a regulatory approved security token platform for MOBU tokens. This will give all investors the guarantee that all MOBU ICO`s can be listed on an exchange and that in this way liquidity will be ensured.y.
Juan Engelbrecht
Team member Juan Engelbrecht Founder & CEO

Paul Pelser (CA)SA
Team member Paul Pelser (CA)SA CFO

Brian Golding
Team member Brian Golding CIO

Frikkie van Biljon
Team member Frikkie van Biljon CTO

Ettiene Pretorius
Team member Ettiene Pretorius Business Development

June Engelbrecht
Team member June Engelbrecht Business Analyst (MBA)

Braam Kruger
Team member Braam Kruger PR & Marketing

Petri van Zyl
Team member Petri van Zyl Legal Advisor

Izak Viljoen
Team member Izak Viljoen Legal Advisor

Ronen Sartena
Advisor Ronen Sartena Director Of Business Development At The Real Start

Dmitrii Sunka
Advisor Dmitrii Sunka Business Development Manager At GateON

Bobir Akilhanov
Advisor Bobir Akilhanov CEO At The Real Start

David Drake
Advisor David Drake Chairman At LDJ Capital

Ali Ömer Horzum
Advisor Ali Ömer Horzum TokenSuite.Io TokenDrops.Com BountySuite.Com

Nikolay Shkilev
Advisor Nikolay Shkilev TOP 5 ICObench Expert

Phillip Nunn
Advisor Phillip Nunn Cryptocurrency Evangelist

Sydney Ifergan
Advisor Sydney Ifergan Crypto & ICO Community Expert

Vladimir Nikitin
Advisor Vladimir Nikitin CRYPTO Enthusiast

James Barber
Advisor James Barber Crypto & ICO Community Expert

Lewis Andrew Butler, PhD
Advisor Lewis Andrew Butler, PhD Crypto & ICO Community Expert

Sydney Ifergan
Sydney Ifergan
Crypto & ICO Community Expert
Crypto Community Advisor
Marketing Advisor
Chief Marketing Officer
Marketing Advisor USAT Inc.
Crypto & ICO Expert
Marketing Advisor
Advisor
ICO Marketing Adviser
Advisor, Digital Marketing
Advisor
Advisor
Crypto & ICO Community Expert, ICO Advisor
Vladimir Nikitin
Vladimir Nikitin
CRYPTO Enthusiast
KYC DIRECTOR
Legal Advisor - Russia
Vice-president of Blockchain startup CryptoPromo
ICO Advisor | Legal Consulting
Head of Advisory Board
ICO/Compliance Advisor
Legal Advisor
Advisor
Blockchain & ICO Expert, Political Advisor, Coalichain Ambassador - Russia
Advisor
Legal & Promotion
Master of Law, Master of Economics (Finance and Credit)
Strategic ICO Advisor
Co-Founder, Top ICO Advisors
Board Advisor
TOP-2 WORLDWIDE ICOBENCH CERTIFIED EXPERT
Advisor
TOP ICO Advisor
Advisor
Nikolay Shkilev
Nikolay Shkilev
TOP 5 ICObench Expert
Crypto enthusiast | Blockchain expert | Public speaker
Blockchain Expert & ICObench Expert
Advisor
Strategic Business/ICO Advisor
(Special Board Advisor)
Advisor
Advisor
Business and ICO strategy
Crypto Enthusiast and Mentor
Co-Founder, Top ICO Advisors
Top ICO Advisor
Strategic business advisor
Advisor-Strategy
Advisor
TOP ICO Advisor
Crypto enthusiast and mentor. Rated Top 5 in People of Blockchain
Advisor
Phillip Nunn
Phillip Nunn
Cryptocurrency Evangelist
ITO Ambassador
Business Development Associate
Strategic Advisor
Top ICO Advisor
Advisor
Advisor
Entrepreneur, CEO and international speaker on Blockchain, Cryptocurrency and fintech
Blockchain online influencer
Marketing Advisor
Advisor, Wealth Chain Capital Manchester, United Kingdom
David Drake
David Drake
Chairman At LDJ Capital
Strategic Advisor
Advisor
INVESTMENT ADVISOR
Chairman of LDJ Capital
INVESTOR
Managing Partner at LDJ LP Fund Investments
Founder - LDJ Capital Inc
Key Advisor
INVESTMENT AND ICO ADVISOR
ICO Adviser
Chairman of LDJ Capital, LDJ Real Estate Group, Drake Hospitality Group
Founder & Chairman at LDJ Capital. Baanx.com Board Advisor. Leading figure within Cryptocurrency.
Chairman of LDJ Capital
Advisor
BlockChain Advisor
Chairman at LDJ Capital, Board Advisor at Ambrosus and LAToken
Chairman LDJ Capital
Financial Advisor
Advisor & Director on the Advisory Board
STRATEGY ADVISOR
Chairman LDJ Capital
Chairman at LDJ Capital
Founder and Chairman, LDJ Capital
Founder and Chairman, LDJ Capital
Advisor
FOUNDER AND CHAIRMAN, LDJ CAPITAL
David Drake is the Chairman of LDJ Capital
Chairman at LDJ Cayman Fund Ltd.
Investor Relations/Senior Advisor
Advisor
Board Advisor
Founder and Chairman, LDJ Capital Inc. (New York)
Board Advisor
#1 Crypto Expert on ICObench
Chief STRATEGY officer
Advisor, New York, USA
Advisor
Advisor
ADVISOR
Ali Ömer Horzum
Ali Ömer Horzum
TokenSuite.Io TokenDrops.Com BountySuite.Com
ICO Advisor
Juan Engelbrecht
Juan Engelbrecht
Founder & CEO
Brian Golding
Brian Golding
CIO
Frikkie Van Biljon
Frikkie Van Biljon
Ettiene Pretorius
Ettiene Pretorius
Business Development
Head Property Developer
June Engelbrecht
June Engelbrecht
Business Analyst (MBA)
Braam Kruger
Braam Kruger
PR & Marketing
PR & Marketing Manager
Izak Viljoen
Izak Viljoen
Legal Advisor
Legal Advisor
Dmitrii Sunka
Dmitrii Sunka
Business Development Manager At GateON
Smart Contracts Development