Monoreto
Monoreto
Token: MNR


A Social Network With Monetization Of Likes

PreICO dates
Start date: 2018-08-15
End date: 2018-10-15

ICO dates
Start date: 2018-10-20
End date: 2018-12-31

Registrated in: Singapore

Platform: NEM
Type: ERC20

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Monoreto categories
Communication Entertainment Media Platform
Monoreto whitepaper
Video
Monoreto token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 500,000 USD
Hard cap 1,000,000 USD
Price 1 MNR = 0.04 - 0.05 USD
Price in PreICO 1 MNR = 0.03 USD
Monoreto news, social
Monoreto search trends in Google
Random whitepaper excerpts

Table of Contents
Background for Creating Monoreto ..........................................................................3
Project Ideology .......................................................................................................3
Description of Problems for Social Network Users.............................................. 5
User receives MON-tokens for each like got!......................................................5
Overview of Social Networks (Facebook and Instagram)...................................7
Examples of Practical Use of the Monoreto Platform ....................................... 16
Monetization of Daily Use by Regular Users...................................................16
Effective Method of Keeping a Blog .................................................................. 17
Business Advertising .............................................................................................18
Crowdfunding and Procurement of Financing ..........................................

Background for Creating Monoreto
Data for January 2018 shows that 2.5 billion people on Earth use social networks every
day and post a variety of content ranging from text and photographs to comments and
likes.
Social network users can be sorted into three categories:

Professional bloggers, opinion makers, photographers (when creation of content is a
source of professional income)

Regular users who post quality content but don’t have the opportunity to monetize it

Regular users who do not create quality content (or any content at all) but make use
of someone else’s product (photographs, posts, comments)
Only a small percentage of users, those included in the first category, are able to
monetize their publications by cooperating with brands and companies that promote
their services. A significant number of social network users that create high quality and
popular content don’t have the opportunity to make money from it (the second category).
Wh...

Our product has been designed to solve the problems had by all three social network
user categories. The Monoreto team offers an innovative platform that help all its users
earn from using it. Monoreto is a blockchain-based social network where everyone can
get rewards for their unique content. How? It’s all very simple. Every like will bring the
creator of the photo or video liked at least 5 cents in Monoreto tokens.
Professional bloggers will easily be able to join our social network and earn additional
money and users who create quality content but have not received any monetary reward
for it can start getting a regular monthly income. Monoreto encourages people to create
quality photo and video content and enables talented users to earn from what they
produce and be motivated to create more. The most popular content will be highlighted
in the Monoreto newsfeed and allow content authors to expand their audience.
Monoreto will help raise funds for charity. For the first time, likes can end up helping ...

First and foremost, it will avoid inflation of tokens by limiting the number of them.
Secondly, it will ensure security and transparency of the social network and transactions
that take place on it.
Description of Problems for Social Network Users
The biggest problem of existing social networks is their “ungratefulness” for the efforts
made by ordinary users that create content.
On existing social networks like Instagram,
Facebook, Reddit, Twitter, VK, and many others, users generate quality and unique
content without any compensation at all. No users of these popular social networks get
rewarded for their content by the network or other users.
Monetization of content through advertising is usually done by hyped bloggers and
photographers who decide which advertisers to cooperate with as well as new authors
who advertise questionable goods and services to earn money.
The structure of most social networks does not value the idea of likes as promotion of
the content’s author. Thi...


Gives every user the opportunity to earn from posting photos and videos

Increases the significance and value of likes and improves the overall quality of
content

Reduces the need for blogger ads as a monetization method

Makes fake likes and bots unprofitable
The cost of a like in MON tokens will be the U.S. dollar equivalent of 5 cents. If the user
wants to thank the author of the content with more than the equivalent of 5 U.S. cents, it
will be possible to transfer a greater number of MON tokens with the like.
All MON token transactions will be made using special wallets that are connected with
personal user accounts. It will be possible to convert received MON tokens to major
cryptocurrencies (Bitcoin, Ethereum, and others) in the wallet. Conversion from major
cryptocurrencies to MON tokens will also be possible in the wallet.
The social activity of existing social network content users is not currently encouraged
at all
. The majority...

In order to solve this problem, the Monoreto network will help talented authors break
free from dependence on advertising. If content popularity is sufficiently high, authors
will get a large number of monetized likes. This will promote relations between content
makers and followers and increase audience loyalty as a result of the reduction in
annoying advertisement posts.
Content theft
on social networks is a problem specific to the past decade. Copyright
owners of music, films, photos, and books are all faced with the fact that it is not that
easy to remove their materials that have been uploaded to social networks. The situation
became particularly heated when it became possible to earn money from this material
and create public pages and groups. As a result, content theft on social networks reached
mass proportions.
There are many public pages with millions of followers that contain news that has simply
been copied from other communities and photos stolen from the original author withou...

Table 1. Number of active users per month on leading platforms.
Source: TechCrunch,
companies listed
The comScore portal reveals that users visit their Facebook pages eight times a day on
average. Moving along the statistics, we see that, on average, Instagram is checked six
times, Twitter is checked five times, and Facebook Messenger is checked three times.
Data from the Social Media Marketing Industry Report 2018 indicates that Facebook and
Instagram are the main social platforms used by businesses and demonstrated positive
dynamics in 2017 compared to 2016.
About two thirds of entrepreneurs (62%) choose Facebook as their main platform for
doing business. It is followed by LinkedIn (16%), Twitter (9%), and Instagram (7%).
Change in 2017 indicators compared to 2016 (Figure 1):
Figure 1. Percentage of social media platforms used by businesses
.
Source: Social Media
Marketing Industry Report, 2017 (Social Media Examiner)

Use of Facebook grew from 55% to 62% ...

Statistics for YouTube and Pinterest remained unchanged.
Entrepreneurs plan to further increase business activity on Facebook and Instagram in
2018.
Growth in advertising activity is expected to be 64% on Facebook, 42% on Instagram, 31%
on YouTube, 30% on Twitter, and 29% on LinkedIn.
Figure 2. Growth of business activity on Figure 3. Growth of business activity on
Instagram
.
Source: Social Media Marketing
Facebook.
Source: Social Media Marketing
Industry Report, 2017 (Social Media
Industry Report, 2017 (Social Media
Examiner)
Examiner)
monoreto.com
9
...

Monoreto Roadmap

1
Q2 2017
Research needs of market.
Research of platform launch on the international market.
Creation of draft platform design.
2
Q3 2017
Development of marketing innovation mechanism inside platform Monoreto.
Resolving questions of technical realization of the platform and its scaling.
3
Q4 2017
Preparation to blockchain technology use in project.
The beginning of work on Whitepaper.
Engagement of consultants.
Project introduction to potential users.
Development of ITO campaign for raising funds.
Overview of technological solutions of the platform and its positioning.
Development of media plan and marketing research.
4
Q1 2018
Beginning of marketing campaigns on tokens sale.
Organization of Monoreto’s community.
Presentation of project and integration into mass media.
5
Q2-Q3 2018
Presentation of functional core of platform.
Start of fund raising to bring product to world market.
Presentation of project to holders of tokens at international level.
Completing distribution of tokens.
Beta-version of product.
6
Q4 2018
Monoreto Investment.
Launching escrow system.
Smart contracts within the platform.
7
Q1-Q3 2019
Unlock 20% of tokens for first users from platform development fund.
Designing effective smart feed tools to promote users.
Developing mobile application.
Translation to additional languages.
Kirill Granev
Kirill Granev CEO, co-founder

Artem  Vishenin
Artem Vishenin Co-founder

Alexey  Tikunov
Alexey Tikunov First investor, co-founder

Mikhail  Bondarenko
Mikhail Bondarenko Director of Marketing and PR

Valentin  Nagovitsyn
Valentin Nagovitsyn Art Director

Konstantin  Modestov
Konstantin Modestov Software Architect

Dmitriy  Torshin
Dmitriy Torshin Blockchain Developer

Andrey  Vinnikov
Andrey Vinnikov Chief Developer

Alexandra  Solodyankina
Alexandra Solodyankina Core Developer

Anton  Chervenko
Anton Chervenko Big Data Scientist

Anton  Shilov
Advisors Anton Shilov

Denis  Stupin
Advisors Denis Stupin

Anton  Kuklinskiy
Anton Kuklinskiy SMM & Bounty manager

Anastasia  Doronina
Anastasia Doronina Junior Business Development Manager

Kirill Granev
Kirill Granev
CEO, co-founder