MTK
MTK
Token: MTK


Distributed Trust Protocol

ICO dates
Start date: 2018-04-01
End date:

Registrated in: Japan

Platform: Ethereum
Type: ERC20

PREMIUM ICO

MTK categories
Business services
Video
MTK token sale
KYC passing required Yes | Whitelist No | Restriction for countries None
Tokens for sale 30,000,000
Token distribution in ICO
30%
30%
Price 1 MTK = 7.5 USD
Acceppting ETH, BTC, Fiat
MTK news, social
MTK search trends in Google
Random whitepaper excerpts

Matrikas
www.Matrikas.com
TABLE OF CONTENTS
Opportunity ............................................................................................................................... 5
Introduction............................................................................................................................ 5
Media in the Trillion Dollar Cryptocurrency Economy ...................................... 5
Problem & Solution............................................................................................................. 5
Problem Worth Solving..................................................................................................5
Our Solution........................................................................................................................ 6
Target Market............................................................................................................................ 7
Market Size & Segments........................................................

Matrikas
5. Proof-of-History Ledger ..........................................................................................18
Additional Information on our Built-In Platform Wallet........................................21
Transferring your Matrikas (MTK) to Another Wallet Address.....................21
Private Key for the Wallet............................................................................................21
Additional Information on the Matrikas (MTK) Token Contract on
Etherscan ............................................................................................................................22
The Scannable Ledger...................................................................................................22
Partners & Resources....................................................................................................23
Intellectual Property ......................................................................................................24
Roadmap..................

Matrikas
Overview ................................................................................................................................37
Forecast...............................................................................................................................37
Sources of Funds.............................................................................................................38
Revenue..................................................................................................................................39
Revenue ..............................................................................................................................39
Revenue & Cost ..................................................................................................................40
Net Margins..........................................................................................................................40
COST ANALYSIS ..................................................................

Matrikas
Opportunity
INTRODUCTION
Media in the Trillion Dollar Cryptocurrency Economy
Matrikas is a technology company that powers the real-time buying and
selling of media on centralized & decentralized applications and the
broader digital environment. In 2017, the cryptocurrency economy added
hundreds of billions of dollars of market capitalization. In the next ten years,
the cryptocurrency economy could add trillions of dollars of market
capitalization. This emerging industry has produced new decentralized
applications, platforms, and distributed blockchain ledgers. New media
opportunities have arisen because of the mainstream adoption of
blockchain. Blockchain has gained acceptance because its distributed
ledger technology solved the double spending problem for digital
currencies. Blockchain solves similar problems for supply chains. Matrikas
works with the supply chain of the $563 billion media and advertising
industry. Matrikas tokens power its distributed ledg...

Matrikas
fraud and inaccuracy problem for digital ads. The digital advertising market
continues to add billions of dollars every year. Digital advertising is
susceptible to fraud, uncertainty, and inaccuracies. A study by WPP's
GroupM says ad fraud could cost businesses $16.4 billion in 2017. The $16.4
billion represents 20% of the total market, a very significant number. It is
very important to advertisers to find a solution to the growing ad fraud
problem. It has been stated by many in the industry that they are seeking a
solution. (
Chart data by eMarketer)
The digital advertising industry is fragmented and growing new fragments.
Bridges are needed to keep Advertisers and Publishers close together. By
keeping them close together, costs are lowered, efficiencies are increased,
and transparency is increased. Blockchain presents several unique solutions
for the advertising industry to use efficiently.
OUR SOLUTION
Matrikas‟ s global advertising technology built on top ...

Matrikas
proof-of-history ledger. The proof-of history ledger is built on blockchain
and helps combat ad fraud and inaccuracies.
The Matrikas token is used to transact on the platform and can be used to
support other members of the ecosystem like advertisers and publishers.
The Matrikas token is built on the Ethereum blockchain while Matrikas „s
inventory tracking blockchain is built on Hyperledger. Matrikas is the only
token issued by Matrikas. The Matrikas ad platform accepts Matrikas tokens
as a form of payment.
The Matrikas global advertising platform will serve up key ad formats like
Display, Mobile, Video, Native, Social, Audio, Television, Content, and
Search. The technology will support other companies in the ecosystem such
as Marketers, Brands, Agencies, Ad Networks, Publishers, Publisher
Networks, Demand Side Platforms, Supply Side Platforms, and Data
Providers.
Target Market
In 2017, total ad spend is set to hit $563 billion. The advertising market
co...

Matrikas
revenue. Even with over $100 billion going to Facebook and Google, there
are still hundreds of billions of dollars left over for other companies to
capitalize on.
The digital advertising industry started with advertisers reaching publishers
directly. As the number of advertisers and publishers grew very rapidly,
networks were born to help aggregate both supply and demand. Thus,
there were advertiser networks and publisher networks that would group
people together to create efficiencies.
As numbers continued to grow, advertising bidding platforms entered the
industry to create better pricing through bidding and auctions. Then came
aggregation of the demand sources and demand-side platforms were born.
The demand-side platforms bid on these platforms which are hooked into
publisher networks and supply-side platforms.
All of these intermediaries have created a new cost for the buyers of digital
advertising inventory. While some efficiencies have been created,
ineffi...

Matrikas
Chart data by AOL & Millennial Media & eMarketer
As we are in the dawn of Web 3.0, we believe a blockchain ad technology
could gain a significant share of the overall market that is available.
CONFIDENTIAL - DO NOT DISSEMINATE
. This document contains confidential, trade-secret information
and is shared only with the understanding that you will not share its contents or ideas with third parties
without the express written consent of the plan author.
...

MTK Roadmap

1
June 1, 2018
The user interface becomes available for all users to execute their media buys.
2
December 1, 2018
The Proof-of-History ledger becomes fully available for the public to scan and browse.
3
June 1, 2019
Blockchain Media Buys are now being tracked automatically on the Proof of-History ledger. The technology is made available for other companies to use.
4
Decembe r 1, 2019
The Blockchain Ad Protocol is available for our company to track media buys and other companies that would like to do the same.
5
June 1, 2020
The Supply API is fully available for decentralized applications and other publishers.
6
December 1, 2020
The Demand API is fully available for partners with media buying demand.
Tracy JI
Tracy JI CEO, Co-Founder

Michael Kim
Michael Kim CTO, Co-Founder

Kyungsook Ahn
Kyungsook Ahn Developer, Co-Founder

Jongho Park
Advisor Jongho Park Technical Advisor

Mohammad Jahromi
Advisor Mohammad Jahromi Advisor

SangShin Park
Advisor SangShin Park Advisor

TaeHyeung Kim
Advisor TaeHyeung Kim Advisor

Attila Buzdor
Advisor Attila Buzdor Advisor

Hangseok Choi
Advisor Hangseok Choi Advisor

Scott Thompson
Advisor Scott Thompson Advisor

David Eurico Malaquias
Advisor David Eurico Malaquias Advisor

Attila Buzdor
Attila Buzdor
Advisor
Advisor
Hangseok Choi
Hangseok Choi
Advisor
Advisor
Hiroki Matsuyama
Hiroki Matsuyama
Developer
Developer
Jongho Park
Jongho Park
Technical Advisor
Technical Advisor
Technical Advisor
Kyungsook Ahn
Kyungsook Ahn
Developer, Co-Founder
Developer, Co-Founder
Developer, Co-Founder
Michael Kim
Michael Kim
CTO, Co-Founder
CEO and Founder of CoinInside
Product Development
CTO, Co-Founder
Full-stack Developer
Business Development Advisor
CEO & Founder of CoinInside
CEO & Founder of CoinInside Former executive of EA, Microsoft, Blizzard, Wargaming, and Havok
CTO, Co-Founder
GAMING ADVISOR
Mohammad Jahromi
Mohammad Jahromi
Advisor
Advisor
SangShin Park
SangShin Park
Advisor
Advisor
COO, Co-Founder
Scott Thompson
Scott Thompson
Advisor
Business advisor
TaeHyeung Kim
TaeHyeung Kim
Advisor
Advisor
Tracy JI
Tracy JI
CEO, Co-Founder
CEO, Co-Founder
Co-CEO, Co-Founder