NAU
NAU
Token: NAU


N?U directly connects customers with retailers

PreICO dates
Start date: 1st Nov 2017
End date: 27th Nov 2017

ICO dates
Start date: 2017-11-29
End date: 2017-12-29

Registrated in: Russia

Platform: Ethereum
Type: ERC20

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https://nau.io/ Screenshot
NAU categories
Communication Platform
NAU whitepaper
Video
NAU token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 5,000,000 USD
Hard cap 20,000,000 USD
Tokens for sale 1,000,000,000
Price 0.06 USD
Price in PreICO 1 NAU = 0.04 USD
Acceppting ETH, BTC, LTC
Bonus in ICO
Pre-sale 35%
NAU news, social
NAU search trends in Google
Random whitepaper excerpts

Disclaimer.....................................................................................................................3
Summary
......................................................................................................................4
Introduction.................................................................................................................5
Vision and concept
....................................................................................................6
Market overview.......................................................................................................14
Value proposition
....................................................................................................16
Competition
..............................................................................................................18
Technology
...............................................................................................................22
Go-t...

PLEASE READ THIS DISCLAIMER SECTION CAREFULLY. IF YOU ARE IN ANY DOUBT AS TO
THE ACTION YOU SHOULD TAKE, YOU SHOULD CONSULT YOUR LEGAL, FINANCIAL, TAX,
OR OTHER PROFESSIONAL ADVISOR(S).
The information set forth below may not be exhaustive and does not imply any elements of
a contractual relationship. The material of the current white paper in no way constitutes the
provision of professional advice. NAU does not guarantee, and accepts no legal liability
whatsoever arising from or connected to, the accuracy, reliability, currency, or
completeness of any material contained in this white paper. Investors and potential NAU
token holders should seek appropriate independent professional advice prior to relying on,
or entering into any commitment or transaction based on the material published in this
white paper as it is purely published for reference purposes alone.
NAU tokens are not be intended to be treated as securities in any jurisdiction. This white
paper does not constitute a prospectus or

This white paper is intended to provide readers with information on what NAU Platform is,
outline the business model behind it, describe the market and the way NAU team is going
to disrupt it backed by its investors and token holders.
NAU is the platform that directly connects customers and retailers using blockchain
technology to guarantee transparency and reliability. By enabling every user to be an
affiliate to any retailer, NAU encourages consumers to spread the word about the platform,
creating a unique ecosystem where each user is an avid ambassador, because that’s him,
who gets rewarded by the retailers for bringing sales to the latter. The retailers, in their
turn, get access to the highly-targeted local audience and pay only for the real leads ending
up with particular actions including sales. This is by our vision the best possible
interpretation of once popular SoLoMo (Social, Local, Mobile) marketing approach.
NAU is a very ambitious project requiring substantial initial and operational expe...

Lead and sales generation is the key target of the majority of marketing efforts. Throughout
the history many marketing approaches have appeared, evolved and disappeared due to
the inability to deliver sales at affordable price or the inability to track and account this.
Online advertising has disrupted the industry and continues doing that. The CPA
(cost-per-action) model has made efficient advertising possible for many businesses that
were before bound to wasting substantial parts of their budgets paying for marketing
presence only.
Thanks to the high level of national economy and technology penetration SMBs in countries
like the USA can benefit a lot from online and mobile advertising tools available today,
though many of them are still unaware of that opportunity. In the rest of the world however
most of local businesses have no access to core advantages of CPA model, because there
has been no solution with low setup and entry cost, easy management and accounting.
A laundry in Manila, a coffee ...

Back in 2010 a new buzzword SoLoMo came into each digital marketer’s vocabulary,
meaning the combination of social, local and mobile marketing to achieve the best results
in matching local businesses with their consumers. At least 1 of 5 searches on the Internet
is local, people love to share on social networks and the world goes more and more mobile -
there is no wonder that services like Foursquare and Yelp quickly became very popular.
SOCIAL
SoLoMo
The core principle of NAU is the win-win approach, which is something the world of
advertising and affiliate marketing seems to be missing nowadays. This has been virtually
impossible before, but the blockchain technology and crowdfunding through initial token
sale have opened the window of opportunity for the solutions one could hardly imagine a
few years or even months ago.
6
...

We are creating a platform where retailers and their consumers connect directly through
special offers that encourage customers to choose a particular retail point prior to its
competitors. We also consider it fair for the retailer to pay a reward for getting new
customers and that this reward goes to someone, who have referred these customers. If
you invite your friend to join the ecosystem, where he constantly becomes a customer to
numerous retailers (receiving discounts, bonuses and gifts), isn’t it you who should be
rewarded by all those retailers? Here at NAU we think it’s exactly you. And that is why it
works exactly like this:
John
0.95
NAU
token
4
1
Retailer
Creates an offer
visible to John and
Kate in NAU app
0.05
NAU
token
4
2
Invites Kate
to join NAU
Kate
Redeems an offer
3
and receives a gift
or discount
The platform keeps 5% of what retailers pay for each ...

That is what we think win-win approach is. Retailers and customers communities empower
each other: users are entitled to the special offers they love, they can also get rewarded by
retailers for referring friends, colleagues or social media followers, while retailers can boost
their sales using an affordable and flexible marketing instrument.
How it works
NAU is technically a platform featuring API and mobile app, which is the main entry point for
users. To start using NAU, one should download an application, sign up and set up their
account. After that the user immediately gets access to all offers available, that are divided
into 5 main categories and are displayed based on the user’s current location.
8
...

Offer redemption
Having chosen the particular offer, the user comes to this retailer and places the order
which is subject to the special offer mentioned in the application. The user should tell about
their intention to use NAU before they ask for a bill. To redeem an offer, user should click
the corresponding button and show the code to retailer’s representative, who in his turn
should enter the code in mobile or desktop application, where the redemption request is
already displayed. When the redemption is accepted by the retailer, the latter pays 95% of
the amount of NAU tokens defined earlier to another platform user, who has referred the
aforementioned customer to NAU platform.
9
...

NAU Roadmap

1
JULY 2017
Start of development
2
OCT 2017
Private presale round
3
SEP - OCT 2017
Local offices launch in 5 countries
4
OCT 2017
Start of retailers sign up and onboarding
5
LATE OCT 2017
Public presale round
6
NOV-DEC 2017
Public main round
7
DEC 2017
N?U token emission
8
DEC 2017
N?U beta release
9
JAN 2018
Start of global marketing campaign
10
Q1 2018 - Q4 2018
Performance based token sale round
11
SPRING 2018
N?U token accepted as payment tool
12
2018 - 2019
Launch on 20+ new markets (depending of funds raised)
Yaroslav Shakula
Core Team & Advisors Yaroslav Shakula Founder, CEO

Egor Bruskin
Core Team & Advisors Egor Bruskin Co-Founder

Max Gavriuk
Core Team & Advisors Max Gavriuk CTO

Olga Romanova
Core Team & Advisors Olga Romanova Head international sales

Ashit Joshi
Core Team & Advisors Ashit Joshi Business Development Advisor

Tzvi Shishler
Core Team & Advisors Tzvi Shishler Advisor on international marketing

Marc Kenigsberg
Core Team & Advisors Marc Kenigsberg Advisor on tokenomics and data

Andrew Tsvirkun
Development Team Andrew Tsvirkun Coordinator, smart contract developer

Ievgen Pervushyn
Development Team Ievgen Pervushyn Core developer

Alex Olar
Development Team Alex Olar DBA, blockchain developer

Serhii Poraiko
Development Team Serhii Poraiko Mobile developer

Oleksandr Khoronko
Development Team Oleksandr Khoronko Mobile developer

Artur Yenatskyi
Development Team Artur Yenatskyi Frontend developer

Alex Voronovich
Development Team Alex Voronovich Backend developer

Aleksandr Stoilovskyi
Development Team Aleksandr Stoilovskyi Backend developer

Oleksandr Doskich
Development Team Oleksandr Doskich Backend developer

Alex Olar
Alex Olar
DBA, blockchain developer
DBA, blockchain developer
Marc Kenigsberg
Marc Kenigsberg
Advisor on tokenomics and data
EXTERNAL ADVISOR
Founder of BitcoinChaser
Blockchain advisor
BLOCKCHAIN AND ICO ADVISOR
Founder of BitcoinChaser
Founder of BitcoinChaser
Founder of BitcoinChaser.com
Founder of BitcoinChaser
Founder of BitcoinChaser
Founder at BlockSmarter, Creator of BitcoinChaser
Tokenomics and Data Management Advisor
MARC KENIGSBERG
MARC KENIGSBERG
FOUNDER BLOCKSMARTER
Max Gavriuk
Max Gavriuk
CTO
Olga Romanova
Olga Romanova
Head international sales
International Affairs Profesional
Tzvi Shishler
Tzvi Shishler
Advisor on international marketing
TZVI SHISHLER
TZVI SHISHLER
Head Social Media
Yaroslav Shakula
Yaroslav Shakula
Founder, CEO
Marketing and business development director