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Table of Contents
Pavo Technology in Detail
The Software Component
The Hardware and Sensors
A Highly Scalable Solution
Machine Intelligence for
A Simple Wallet
PAVO FUNCTIONALITY SOLVING
PAVO BUSINESS MODEL
Growers Drive Demand
INITIAL COIN OFFERING (ICO)
Pavo Token Distribution
Public Pre-Sale Phase
Token Generation Event
TOKEN FEATURES AND
TRANSPARENCY AND AUDITS
HOW TO GET PAVOCOINS
USE OF FUNDS
By bringing together the cutting-edge technologies of IoT and
blockchain, and our extensive experience in crop cultivation we are
serving an agriculture (“Ag”) ecosystem focused on highly
technologized crop growing, processing, and distribution. We bring
the high efficiency of IoT and transparency of blockchain into every
stage of the entire lifecycle of agricultural business sectors.
The Pavo team has vast experience building traditional monitoring
systems for almonds, hazelnuts and walnuts for the European
market. Our present IoT solution for agriculture was developed in
early 2017 and deployed later in the same year. This year, we’re
launching the Pavo cryptocurrency based on the blockchain
Ethereum ERC20 standard as the next step in developing the project.
(Internet of Things) is the network of physical devices, vehicles, home appliances and other
items embedded with electronics, software, sensors, actuators, and connectivity which...
Our ultimate target is the trillion-dollar U.S. food and agriculture industry (roughly 6% of the GDP). American farm outputs
alone total roughly 1% of the GDP, or over $130 billion. Corn, wheat and soybeans routinely top the rankings of U.S.
production numbers, and California - which produces over 80% of the world’s almonds, and some $6 billion worth of grapes
annually - is the largest agricultural state in the country. (Globally, food and agribusiness comprise a $5 trillion industry.)
We are spearheading our efforts of product maturation in the red-hot cannabis industry, where blockchain-enabled
transparency, and the Pavo IoT platform, is most needed. The solution is already deployed in two San Francisco Bay area
Through the use of the turn-key Pavo platform, every business-to-business (B2B) cannabis professional will benefit from the
IoT and blockchain capabilities with minimal additional expense, special expertise or major disruption to their day to day
operations. Pavo brings a fr...
Globally, food and agriculture represent a $5 trillion industry, which only gets bigger with population growth. Some forecasts
call for the total, global, caloric demand to increase by 70 percent by 2050, when there will be a projected 9.6 billion people
on the planet, and crop demand for human consumption and animal feed will increase by at least 100 percent. The smart
agriculture market alone is projected to grow from $5.18 billion in 2016 to $11.23 billion by 2022, at a compound annual
growth rate of 13.27% between 2017 and 2022. And the legal cannabis market is poised for even more rapid growth.
The discovery of gold at Sutter’s Mill in 1848 sparked a rush to California of those seeking to make their fortune.
Likewise, the current Green Rush is upon us, also anchored in California, as thousands of investors,
entrepreneurs and corporations look for ways to capitalize on the nascent cannabis market. Ironically, John
Augustus Sutter set out in the early eighteen forties not to fin...
Projections call for the legal cannabis market in the United States to grow from over $4.6 billion in 2014 to almost $23
billion in 2020, a 31% compound annual growth rate.*
(Some projections range as high as $60 billion within a decade.) This
is attributable to a spate of new legislation permitting cannabis consumption by adults on a recreational basis.
Total demand for recreational cannabis in the U.S. is estimated to exceed that for wine and organic food. Cannabis
dispensary annual revenue per square foot already rivals that of Whole Foods Market and Costco.
Cannabis supply chain participants are increasingly looking to technology solutions such as cloud computing, Internet of
Things (IoT) networks and electronic sensors to ensure that their operations are both financially and environmentally
sustainable, with growing consumer brand appeal.
* 2016 Cannabis Business Factbook
Increased global caloric demand is placing new strains on
agriculture. For example, by 2030, according to a United
Nations report, some 40 percent of water demand may not
be met. To better manage vital resources, farms are
seeking out new ways to collect and analyze data on crop
yields, soil profiles, weather and climate.
Regarding cannabis, as of late 2017, some 29 states, and
Washington, D.C., have legalized medicinal cannabis, and 9
states, and Washington, D.C. have legalized recreational
While this sounds promising, with demand and social
acceptance increasing, market participants are still facing
several challenges with regards to consistently delivering
profitable high-quality crops:
1. Decreasing prices.
Increasing consumer demand, fueled by greater legal and
societal acceptance, has not led to a rise in prices. On the
contrary, an expansion of growing facilities, increasing both
supply and competitio...
2. Rising costs.
At the same time, utility costs – one of the largest expenses
for growers – are rising. Since cannabis is the only crop that
thrives indoors with artificial light, growers are getting
pinched by rising costs and falling prices.
3. Yield and Quality.
Growers are striving to produce high-yield, high-quality
product to remain competitive in a growing consumer
market. In the absence of suitable technology, growing
cannabis is labor intensive and hard to scale.
4. Growing space.
Indoor growers struggle to secure and maintain long-term
leases for warehouse space, as landlords tend to be
hesitant to lease space for cannabis production, largely
because of a lack of trust.
As one grower explained, “landlords have three expectations
of us when we inquire about leasing space: i) that we will not
pay on time; ii) that we will mess up their building; and iii)
that we will leave in the middle of the night.”
5. Federal p...
6. Regulatory oversight.
The legalization of cannabis has brought with it a raft of
legislation at multiple levels of government, leaving
market participants struggling to maintain compliance.
7. Supply chain.
As the industry comes out of the black market, growers
and other participants are looking to elevate their game
when it comes to sourcing and managing their supply
chain. They’re also looking to openly network with other
8. Product differentiation and branding.
Growers and other industry participants are increasingly
turning to classic Consumer Packaged Goods (CPG)
tactics, such as stressing quality and purity, to
differentiate their products and stand out from the
9. Environmental issues.
Increased electricity consumption due to indoor grow
houses leads to increased greenhouse gas emissions.
(Specifically, increased demand for electricity in Colorado,
Washington and Oregon, attributed...
Start development of Pavo application.
Deployment of POC Sensors and initial Data Baseline creation.
Deployment of Pavo IOT Gateway First Generation.
Launch of Pavocoin and ERC20 P2P smart contracts.
Pavo Platform with hyperledger Beta.
Pavo IOT gateway Gen 2.
Launch Pavo Platform with hyperledger.
Launch of Pavo Marketplace.
Pavo IOT 2.0 IOT Gateway Gen 3, self provisioning sensors.