Pillar
Pillar
Token: PLR


The next-generation, open-source wallet

ICO dates
Start date: 2017-07-15
End date: 2017-07-17

Registrated in: UK

Platform: Ethereum

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Table of Contents
Table of Contents
DEDICATION
SUMMARY
1. PROBLEM
2. SOLUTION: THE PERSONAL DATA LOCKER
3. UNDERSTANDING CONSUMER RESISTANCE
3.1 Two Immutable Laws
3.2 Solutions, not Tools
3.3 Market
4. THE PILLAR WALLET
4.1 What is the Pillar Wallet?
4.2 Integrations
4.3 Personal Data Locker Services
4.4 Stack
4.5 White-Label Wallets
4.6 Transition to Atomic Ownership
4.7 Private Key and Password Management
5. THE PILLAR TOKEN
5.1 What does the Pillar Token Do?
5.2 The Pillar Token is a Meta-Token
5.3 Marketing & Partnerships
5.4 Governance
6. EXECUTION PLAN
6.1 Team Building
6.2 Architecture
6.3 Foundation: Collaboration
6.4 Data Conversion
6.5 Digital Birth Certificates
6.6 Data Security
7. FINANCIALS
7.1 Use of Proceeds
7.2 The Planning Fallacy
7.3 Budget
7.4 Beyond Budgeting
7.5 Money Management
7.6 Transparency
Pilla...

8. ABOUT 20|30
28
8.1 Culture
29
8.2 Founders
29
8.3 Advisors
30
8.4 Customer Council
33
8.5 Partners
33
8.6 Open Source Steering Committee
33
9. CROWDSALE
34
9.1 Token Allocation
34
9.2 Token Sale
36
9.3 Token Trading
36
10. SUMMER EVENT
37
11. LONDON OFFICE
38
Pillar Personal Data Locker Gray Paper
5
...

DEDICATION
This project owes its existence to the many people who have been supportive
of the concepts in the book

Pull

, to the incredible team of volunteers at 20|30,
and to Justin Poirier, who reminded us to let our passion guide us.
Please note that this document is written in the third person because so many
people contributed to it. Thanks to all the contributors and reviewers.
SUMMARY
Twenty Thirty, a blockchain innovation company headquartered in Zug,
Switzerland, is ready to embark on one of the most ambitious decentralized
projects to-date: the personal data locker. Here is the key to everything
you’re about to read:
Wallets, browsers, and exchanges will soon merge to create the
dashboard for our digital lives.
Pillar is a platform powered by
its own native token that will
finally fulfill the promise of the
personal data locker.
Eventually, we believe this
wallet will power most devices,
including phon...

Phase 3:

Begin to provide the service offerings that separate our wallet
from other wallets and creates the personal data locker, leading to a
personal assistant. Continue to offer both account-based and atomic
versions (explained below). Continue to build out more features as the
ecosystem grows. Help our OEM customers transition from accounts to
atomic ownership.
At 20|30, we’re very open. We are not only asking our supporters for money,
we’re also asking them to join us on our journey. We are a grassroots
community of people working to create this future. This document ends with a
call to meet us after the crowdsale and be part of our future.
1. PROBLEM
The world economy is built on institutions that hold clients’ assets centrally:
banks, telecoms, insurance companies, brokers, drug companies,
governments, and more. Every year, hackers steal more than $400 billion and
about 1 trillion records from data centers.

Most CIOs believe we are lo...

This is the problem the Pillar project will address. We want to give people a
better, safer digital experience. We have two main objectives:
Replace accounts with atomic ownership.

We all have dozens of
accounts. With accounts, you log in and all your valuable data is
trapped inside the app or the service. This presents huge concentration
risk. It’s easier to get a divorce than to change banks or stock brokers.
By switching from accounts to wallets, each person owns his/her own
assets and can switch between vendors freely.
Replace apps with services.

Apps on our phones are miniature
desktop apps. Many of us have dozens of logins for apps that don’t talk
to each other. We believe that the personal data locker will replace iOS
and Android to become the operating system for all your devices.
These two changes will radically transform the way we use data. Do
consumers care? Not as much as they should. But they are starting to, and
governments are ...

2. SOLUTION: THE PERSONAL DATA LOCKER
David Siegel created the concept of the personal
data locker in early 2000 and

published a book
about it in 2010.

There is an associated vision
video, which you can see here:
Personal Data Locker Vision
Today, we have the technology to make the
personal data locker a reality: blockchains. In
this world, you hold your assets in your own
secure wallet, making it difficult and unprofitable
to attack.
The Pillar wallet is our solution. It will be a
consumer product that looks very much like
today’s digital wallets, but it is just the very beginning of the personal data
locker. We will transform the wallet experience from something you use
occasionally to trade currencies to something you use most of the time as you
go about your day.
We believe that browsers and wallets will converge, and that combination just
happens to describe the personal data locker. The Pillar wallet will let yo...

3. UNDERSTANDING CONSUMER RESISTANCE
We have been in the personal-data space for many years. Our biggest
challenge isn’t technical, it’s consumer behavior.
3.1 Two Immutable Laws
The following two graphs show why very little progress has been made over
the past twenty years:
As contributors to the World Economic Forum report,

Personal Data: The
Emergence of a New Asset Class

, and part of the identity community for many
years, we believe these are immutable laws that will not bend or change for
anyone. Our biggest barrier is that most people don’t perceive any problem.
3.2 Solutions, not Tools
But that is not the right way to look at it. We have been trying to give
consumers tools, when we should be giving them solutions. Now that we
understand how to work with blockchains, cryptocurrencies, and tokens, we
can start to give consumers a much better experience. A few g ood indicators:
Pillar Personal Data Locker Gray Paper
10
...

The Lykke wallet and exchange


is an easy-to-use mobile app that
looks like a familiar trading app but keeps all customer assets on the
phone itself.
The Brave browser

is an open-source browser, that will make it easy
to spend or tip for content as you browse, eliminating middlemen.
The Token App

is a mobile browser with global payments built in.
Sovrin

is a blockchain-based, permissioned identity system with a
growing group of developers.
Civic

is a secure identity platform that will soon use its own tokens.
U-Port


is an identity and reputation system you create yourself.
The Internet of People

is an open-source stack for managing identity
and reputation.
Identity and

reputation

have been sticking points in the adoption of the
personal data locker. Blockchain technology is changing that. There are many...
David Siegel
David Siegel Co-founder/CEO

Tomer Sofinzon, MBA
Tomer Sofinzon, MBA Co-founder/CRO

Vitor Py
Vitor Py Co-founder/Architect

Yogesh Gaikwad
Yogesh Gaikwad Co-Founder/Investors relation

Anish Mohammed
Anish Mohammed Advisor, Architect/Infosec

Martin Callinan
Martin Callinan Open Source Software Licensing

Dylan Smith
Dylan Smith Tech/Enterpreneur

Ron Kreutzer
Ron Kreutzer IT & Content Design

Manny Llosas
Manny Llosas Designer/Developer

Shane Murphy
Shane Murphy Process Management

Michael Messele, MBA
Michael Messele, MBA ICO Project Manager

Parthasarathy Ramanujam
Parthasarathy Ramanujam Smart Contract Developer

Jude Ben
Jude Ben Developer

Daniel Weinzveg
Daniel Weinzveg Marketing

Jacek Basinski
Jacek Basinski Marketing

Tina Fotherby
Tina Fotherby Famous Publicity | PR

Max Pokam, Ph.D.
Max Pokam, Ph.D. IT&Infosec

Lucas Padovani
Lucas Padovani Marketing

Mathieu Durand
Mathieu Durand Developer

Yassine Lahlou
Yassine Lahlou Marketing

Ralph Reijs
Ralph Reijs Developer

Jurgen Stroo
Jurgen Stroo Senior Linux and Infrastructure engineer

Thomas Zweifel
Thomas Zweifel Strategy & performance expert

Gustavo Guimaraes
Gustavo Guimaraes Smart Contract Developer

Mayur Pabari
Mayur Pabari Smart Sense Solutions | Smart Contract

Ronak Thacker
Ronak Thacker Smart Contract Developer

Gustavo Guimaraes
Gustavo Guimaraes
Smart Contract Developer
Full-Stack Engineer
Solidity Developer / Auditor Consultant
Blockchain/Smart Contract Engineer
Gustavo Guimarães
Gustavo Guimarães
Lead Ethereum and Smart Contract Architect
Smart Contract Developer
Blockchain and Smart Contracts Engineer
Ralph Reijs
Ralph Reijs
Developer
Cyber Security
Tina Fotherby
Tina Fotherby
Famous Publicity | PR
Public Relations Advisor
Advisor
Parthasarathy Ramanujam
Parthasarathy Ramanujam
Smart Contract Developer
SOLIDITY DEVELOPER
Álvaro Rodriguez
Álvaro Rodriguez
Marketing
Marketing
Alvaro Rodriguez
Alvaro Rodriguez
Front-End and Solidity Developer
Anish Mohammed
Anish Mohammed
Advisor, Architect/Infosec
Lead Security Architect, HSBC / Ripple Project
Yogesh Gaikwad
Yogesh Gaikwad
Co-Founder/Investors relation
Vitor Py
Vitor Py
Co-founder/Architect
Senior Cryptographer and Software Development