Playkey
Playkey
Token: PKT


Decentralized Cloud Gaming Platform

PreICO dates
Start date: 1st Oct 2017
End date: 25th Oct 2017

ICO dates
Start date: 2017-11-01
End date: 2017-12-01

Registrated in: Russia

Platform: Ethereum
Type: ERC20

PREMIUM ICO

https://playkey.io/ Screenshot
Playkey categories
Entertainment Platform
Playkey whitepaper
Video
Playkey token sale
KYC passing required No | Whitelist No | Restriction for countries No
Hard cap 60,000,000 PKT
Tokens for sale 60,000,000
Token distribution in ICO
60%
60%
Price 1.76 USD
Acceppting ETH
Playkey news, social
Playkey search trends in Google
Random whitepaper excerpts

Table of Contents
Executive Summary
3
The Future of Gaming and the Playkey Mission
4
Gaming revolution – moving into the cloud
4
Industry leaders predict – the future of gaming is streaming
4
The Playkey mission – to leverage the cloud gaming revolution during the 
5
early stage by decentralization
5
Gaming market size and the urgent need for streaming services
The Playkey Cryptocurrency – The PKT Token
8
Purpose and technical description of the token
8
PKT Token usage opportunities
8
Benefits for miners and gamers
9
The Playkey Ecosystem
11
The core of the Playkey Ecosystem – cloud gaming
11
Playkey Ecosystem further development – other use cases
13
The Playkey Foundation
14
Foundation management philosophy
15
Identity service
15
Technical descriptions of the token and platform, and their limitations
16
Gamer’s work...

Executive Summary
Playkey, a leading
cloud gaming
provider, is contemplating an ICO with the intent of exponentially
accelerating the pace of cloud gaming development through decentralization. The aim is to provide
gamers with a reasonably-priced opportunity to play top rated games anytime and anywhere, using
any device connected to Internet, without having to purchase a high-end PC or console.
The revolution of cloud gaming has picked-up steam, but is still struggling through
some obstacles, namely:
• the complicated process of game streaming software development;
• getting approval from game developers and publishers to use their game titles on cloud platforms;
• the high cost of hardware (professional GPUs, server equipment, data storage equipment, etc.).
Playkey is based on proven working technology. The team of 45 experienced R&D specialists,
collaborate with leading game publishers including Ubisoft, Bethesda and Wargaming. Playkey
has a network of 120 Nvidia Grid po...

The Future of Gaming and the Playkey Mission
Gaming revolution – moving into the cloud
• Gaming is moving into the cloud, following video, music and other services. For gamers,
cloud gaming is 10x cheaper than owning personal gaming hardware (PC/console), leveraging
share economy principles.
• The development of GPUs, the Internet, and low-latency streaming, have diminished
the demand for personal gaming hardware. In fact, the next generation of consoles could
be the last one that is based on hardware.
• Moving gaming into cloud technology has now become inevitable – 70% of Steam players
are unable to play AAA titles like GTA V in high resolution, and 30% of players cannot even run
such titles on their obsolete PCs.
• The demand for cloud gaming will continue to grow. The demand for latest-generation hardware,
and the increased requirements from gaming caused by resource-intensive VR technologies,
will be making home hardware more and more expensive and non-viable for casual game...

The Playkey mission – to leverage the cloud gaming revolution during
the early stage by decentralization
• Allow all gamers to play any game they wish, on any device connected to the Internet, using
a decentralized cloud model, by leveraging the existing proprietary technology, product
and business of Playkey.
• Create the world’s largest platform and marketplace for all hardware providers, gamers and other
participants in the emerging industry of cloud gaming.
• Provide a decentralized ecosystem with a core platorm for miners and gamers, based
on blockchain technology, which provides private/professional GPU owners with a new way
to earn money. The way that is more efficient, more stable, and less risky than crypto-mining,
while providing gamers with an affordable way to play AAA games, without using latest
generaton hardware.
Experts believe that the future of gaming is in the cloud, and Playkey
believes that it should be decentralized!
Gaming market size and the urgent n...

GAMING MARKET SIZE
According to the
Newzoo’s Global Games Market Report for 2017
there are 2.2 billion active gamers
in the world, of which 47% (1.0 billion gamers) spend money while playing. These gamers are expected
to generate $108.9B in game revenues in 2017 (for comparison, in 2015, the global PC games market
was estimated at $ 91.9B).
$70.57
GLOBAL GAMES MARKET REVENUE DEVELOPMENT
2012-2020
$76.48
$84.72
$91.91
$101.06
$108.90
$115.83
$122.72
$128.46
2012
2013
2014
2015
2016
2017
2018
2019
2020
NORTH AMERICA
$27.0 BN
+4.0 YOY
LATIN AMERICA
$4.4 BN
+13.9 YOY
ASIA – PACIFIC
$51.2 BN
+9.2 YOY
4%
EUROPE,
MIDDLE EAST & AFRICA
$26.2 BN
+8.0 YOY
25%
2017 TOTAL
$108.9BN
+7.8% YOY
47%
24%
Also according to the report, consumers are spending more t...

EVALUATION OF THE SEGMENTED ADDRESSABLE MARKET (SAM) VOLUME
PC-gamers,
billion people
1.5
The share of PC gamers with a
low-end PC (less than 4Gb vRAM;
not able to play AAA games),%
68.6%
Share of paying
users, %
10.9%
Monthly Average Revenue per Lifetime,
Paying User, $
months
14.6
12
Lifetime
Value, $
176
SAM,
$ billion
19.7
URGENT NEED IN STREAMING SERVICES – STEAM USERS STATISTICS
Steam conducts a monthly survey to collect data about which computer hardware and software their
customers use.
Based on the
statistics for June 2017,
using the system requirements for the games presented
in the Playkey service, we calculated the percentage of customers to whom these games are not
available in high quality, based on the technical specifications of their computers.
Title
Skyrim SE
Sniper Elite 4
Mafia 3
Dishonored 2
Recommended
GPU V...

The Playkey Cryptocurrency – The PKT Token
Purpose and technical description of the token
Playkey introduces an open source cryptographic token – PKT. PKT is a cryptocurrency that
will be used to buy and sell cloud gaming subscriptions as well as other Playkey services and future
products. It will be the unit of account for all economic transactions within the Playkey Ecosystem,
and will be used as a basis for interaction with other digital services.
PKT is a fixed-supply cryptocurrency. It is long-term non-inflationary. Units of PKT are fungible
and transferable, and they are expected to trade on cryptocurrency exchanges.
PKT will be implemented on the public Ethereum blockchain in accordance with the ERC20
(Ethereum Token Standard). Any token implemented according to the ERC-20 standard is compatible
with the existing infrastructure of the Ethereum ecosystem, which allows for quick and easy
implementation. Advanced functions and high activity within the Ethereum ecosystem make
it the most sui...

Initially, Playkey will be offering packages that can be used in smart contracts between miners
and gamers fixing gaming time (hour, monthly, weekly, others) and quality preferences (HD, Full HD,
Ultra). A smart contract monitors the specified conditions of achievement or violation of the contract’s
clauses, and makes independent decisions based on the conditions that have been programmed.
The smart contract ensures full automation and reliability of contractual relations between people.
The Playkey Foundation will be working closely with the miner community to recommend the most
mutually-beneficial pricing. However, the final pricing decision will be left to the miners themselves.
The Foundation’s goal is to build a sustainable business model so that gamers who are unfamiliar with
blockchain technologies can experience good quality gaming easily.
Special SLA (service level agreements) requirements will be developed for miners to ensure that
they provide an outstanding level of gaming quality to the user. Th...

Playkey Roadmap

1
2013
Playkey.net development started
2
2015
Cloud gaming service started
3
2016
Playkey.net expanded in Europe and USA with 2.5M users
4
2017
ICO Pre-Sale, PKT ICO and Blockchain Integration
5
2017 Q4
Access to exchanges: Cryptopia, Evercoin and Coinexchange, Smart-contract for Gamers and Miners
6
2018 Q1
Pro-Miners support, GTX 1080/1080Ti/1070 support, AMD Radeon support, Miners SLA v.1
7
2018 Q2
Miners Community Conference in Europe and US, Pricing policy, Miners SLA v.2
8
2018 Q3
Home Miners Support, Miners SLA v.3, Full Nvidia/AMD GPU line support
9
2018 Q4
1000 miners in US/EU/APAC, Miners Community Conference in Singapore
10
2019
Third party gaming services integration
Egor Gurjev
Egor Gurjev Co-founder, CEO of Playkey

Alexey Lykov
Alexey Lykov Co-founder, CTO

Vadim Andreev
Vadim Andreev Co-founder, Director of Game Strategy

Roman Epishin
Roman Epishin Marketing Director

Maksim Kudymov
Maksim Kudymov Product Manager

Vladimir Shestakov
Vladimir Shestakov Development Team Leader

Peter Zhalov
Advisors Peter Zhalov Former VP Marketing & Advertising and VP Financial Operations of Wargaming.net, blockchain and eSports enthusiast

Reuben Godfrey
Advisors Reuben Godfrey Co-Founder Blockchain Association of Ireland

Georgy Dobrodeev
Advisors Georgy Dobrodeev Epic games; Marketing Director

Alexander Agapitov
Advisors Alexander Agapitov Xsolla; Founder & CEO

Arseniy Strizhenok
Advisors Arseniy Strizhenok Co-founder and managing partner of Blockchainuniversity.io, Co-founder and CMO of Blockletter.co, ICO advisor of LAToken, Ex-SONM.

Dillon Seo
Advisors Dillon Seo CEO and Founder, VoleR Creative Co-founder, Oculus VR

Michael Kim
Advisors Michael Kim CEO and Founder of CoinInside

Miko Matsumura
Advisors Miko Matsumura Pantera Capital LP and founder of Evercoin Exchange

David Carlson
Advisors David Carlson Founder & CEO at GigaWatt,Inc

Miko Matsumura
Miko Matsumura
Pantera Capital LP and founder of Evercoin Exchange
Limited Partner Pantera Capital
PANTERA CAPITAL
Co-founder at Evercoin
Marketing Advisor
ADVISOR AT LCX THOUGHT LEADER
Michael Kim
Michael Kim
CEO and Founder of CoinInside
Product Development
CTO, Co-Founder
CTO, Co-Founder
Full-stack Developer
Business Development Advisor
CEO & Founder of CoinInside
CEO & Founder of CoinInside Former executive of EA, Microsoft, Blizzard, Wargaming, and Havok
CTO, Co-Founder
Arseniy Strizhenok
Arseniy Strizhenok
Co-founder and managing partner of Blockchainuniversity.io, Co-founder and CMO of Blockletter.co, ICO advisor of LAToken, Ex-SONM.
ICO advisor LAToken, Co-founder & CMO Blockletter.co, Blockchain & ICO advisor EWDN.com
Co-founder and managing partner of Blockchainuniversity.io
Reuben Godfrey
Reuben Godfrey
Co-Founder Blockchain Association of Ireland
Advisor, PR, global scaling
Blockchain Advisor
Blockchain Association of Ireland Business Development, Director, Co-founder
Community advisor
Business developer in Atlantic Region
co-founder the Blockchain Association of Ireland
Co-founder the Blockchain Association of Ireland, Ireland's Crypto Coast
European Operations Manager
Senior Advisor
Co-Founder, Blockchain Association of Ireland and Irish Chamber of Commerce in Slovakia
Advisor, Ireland
Advisor
Peter Zhalov
Peter Zhalov
Former VP Marketing & Advertising and VP Financial Operations of Wargaming.net, blockchain and eSports enthusiast
Advisor
Former VP Marketing & Advertising at Wargaming.net, eSports and blockchain enthusiast
Alexey Lykov
Alexey Lykov
Co-founder, CTO