Playkey ICO

Table of Contents
Executive Summary
3
The Future of Gaming and the Playkey Mission
4
Gaming revolution – moving into the cloud
4
Industry leaders predict – the future of gaming is streaming
4
The Playkey mission – to leverage the cloud gaming revolution during the 
5
early stage by decentralization
5
Gaming market size and the urgent need for streaming services
The Playkey Cryptocurrency – The PKT Token
8
Purpose and technical description of the token
8
PKT Token usage opportunities
8
Benefits for miners and gamers
9
The Playkey Ecosystem
11
The core of the Playkey Ecosystem – cloud gaming
11
Playkey Ecosystem further development – other use cases
13
The Playkey Foundation
14
Foundation management philosophy
15
Identity service
15
Technical descriptions of the token and platform, and their limitations
16
Gamer’s work...

Executive Summary
Playkey, a leading
cloud gaming
provider, is contemplating an ICO with the intent of exponentially
accelerating the pace of cloud gaming development through decentralization. The aim is to provide
gamers with a reasonably-priced opportunity to play top rated games anytime and anywhere, using
any device connected to Internet, without having to purchase a high-end PC or console.
The revolution of cloud gaming has picked-up steam, but is still struggling through
some obstacles, namely:
• the complicated process of game streaming software development;
• getting approval from game developers and publishers to use their game titles on cloud platforms;
• the high cost of hardware (professional GPUs, server equipment, data storage equipment, etc.).
Playkey is based on proven working technology. The team of 45 experienced R&D specialists,
collaborate with leading game publishers including Ubisoft, Bethesda and Wargaming. Playkey
has a network of 120 Nvidia Grid po...

The Future of Gaming and the Playkey Mission
Gaming revolution – moving into the cloud
• Gaming is moving into the cloud, following video, music and other services. For gamers,
cloud gaming is 10x cheaper than owning personal gaming hardware (PC/console), leveraging
share economy principles.
• The development of GPUs, the Internet, and low-latency streaming, have diminished
the demand for personal gaming hardware. In fact, the next generation of consoles could
be the last one that is based on hardware.
• Moving gaming into cloud technology has now become inevitable – 70% of Steam players
are unable to play AAA titles like GTA V in high resolution, and 30% of players cannot even run
such titles on their obsolete PCs.
• The demand for cloud gaming will continue to grow. The demand for latest-generation hardware,
and the increased requirements from gaming caused by resource-intensive VR technologies,
will be making home hardware more and more expensive and non-viable for casual game...

The Playkey mission – to leverage the cloud gaming revolution during
the early stage by decentralization
• Allow all gamers to play any game they wish, on any device connected to the Internet, using
a decentralized cloud model, by leveraging the existing proprietary technology, product
and business of Playkey.
• Create the world’s largest platform and marketplace for all hardware providers, gamers and other
participants in the emerging industry of cloud gaming.
• Provide a decentralized ecosystem with a core platorm for miners and gamers, based
on blockchain technology, which provides private/professional GPU owners with a new way
to earn money. The way that is more efficient, more stable, and less risky than crypto-mining,
while providing gamers with an affordable way to play AAA games, without using latest
generaton hardware.
Experts believe that the future of gaming is in the cloud, and Playkey
believes that it should be decentralized!
Gaming market size and the urgent n...

GAMING MARKET SIZE
According to the
Newzoo’s Global Games Market Report for 2017
there are 2.2 billion active gamers
in the world, of which 47% (1.0 billion gamers) spend money while playing. These gamers are expected
to generate $108.9B in game revenues in 2017 (for comparison, in 2015, the global PC games market
was estimated at $ 91.9B).
$70.57
GLOBAL GAMES MARKET REVENUE DEVELOPMENT
2012-2020
$76.48
$84.72
$91.91
$101.06
$108.90
$115.83
$122.72
$128.46
2012
2013
2014
2015
2016
2017
2018
2019
2020
NORTH AMERICA
$27.0 BN
+4.0 YOY
LATIN AMERICA
$4.4 BN
+13.9 YOY
ASIA – PACIFIC
$51.2 BN
+9.2 YOY
4%
EUROPE,
MIDDLE EAST & AFRICA
$26.2 BN
+8.0 YOY
25%
2017 TOTAL
$108.9BN
+7.8% YOY
47%
24%
Also according to the report, consumers are spending more t...

EVALUATION OF THE SEGMENTED ADDRESSABLE MARKET (SAM) VOLUME
PC-gamers,
billion people
1.5
The share of PC gamers with a
low-end PC (less than 4Gb vRAM;
not able to play AAA games),%
68.6%
Share of paying
users, %
10.9%
Monthly Average Revenue per Lifetime,
Paying User, $
months
14.6
12
Lifetime
Value, $
176
SAM,
$ billion
19.7
URGENT NEED IN STREAMING SERVICES – STEAM USERS STATISTICS
Steam conducts a monthly survey to collect data about which computer hardware and software their
customers use.
Based on the
statistics for June 2017,
using the system requirements for the games presented
in the Playkey service, we calculated the percentage of customers to whom these games are not
available in high quality, based on the technical specifications of their computers.
Title
Skyrim SE
Sniper Elite 4
Mafia 3
Dishonored 2
Recommended
GPU V...

The Playkey Cryptocurrency – The PKT Token
Purpose and technical description of the token
Playkey introduces an open source cryptographic token – PKT. PKT is a cryptocurrency that
will be used to buy and sell cloud gaming subscriptions as well as other Playkey services and future
products. It will be the unit of account for all economic transactions within the Playkey Ecosystem,
and will be used as a basis for interaction with other digital services.
PKT is a fixed-supply cryptocurrency. It is long-term non-inflationary. Units of PKT are fungible
and transferable, and they are expected to trade on cryptocurrency exchanges.
PKT will be implemented on the public Ethereum blockchain in accordance with the ERC20
(Ethereum Token Standard). Any token implemented according to the ERC-20 standard is compatible
with the existing infrastructure of the Ethereum ecosystem, which allows for quick and easy
implementation. Advanced functions and high activity within the Ethereum ecosystem make
it the most sui...

Initially, Playkey will be offering packages that can be used in smart contracts between miners
and gamers fixing gaming time (hour, monthly, weekly, others) and quality preferences (HD, Full HD,
Ultra). A smart contract monitors the specified conditions of achievement or violation of the contract’s
clauses, and makes independent decisions based on the conditions that have been programmed.
The smart contract ensures full automation and reliability of contractual relations between people.
The Playkey Foundation will be working closely with the miner community to recommend the most
mutually-beneficial pricing. However, the final pricing decision will be left to the miners themselves.
The Foundation’s goal is to build a sustainable business model so that gamers who are unfamiliar with
blockchain technologies can experience good quality gaming easily.
Special SLA (service level agreements) requirements will be developed for miners to ensure that
they provide an outstanding level of gaming quality to the user. Th...