Plentix
Plentix
Token: Ethash


Application Aiming to Connect and Reward

ICO dates
Start date: 2018-05-20
End date:

Registrated in: Australia

Platform: Ethereum
Type: ERC20

PREMIUM ICO

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Goal: 17,000,000 USD
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https://plentix.io/ Screenshot
Plentix categories
Investment
Plentix whitepaper
Video
Plentix token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA, China, North Korea
Soft cap 3,000,000 USD
Hard cap 10,000,000 USD
Tokens for sale 250,000,000
Token distribution in ICO
50%
50%
Price 1 Ethash = 0.02 USD
Acceppting ETH
Plentix news, social
Plentix search trends in Google
Random whitepaper excerpts

A tokenized recommendation platform
for the referral economy
Table of contents
The Referral Economy 101 ................................................................................................... 3
Lost Opportunity .................................................................................................................. 5
Tokenized Economy and Crypto Currencies .......................................................................... 5
Competitive Landscape ........................................................................................................ 6
Why Leverage the Blockchain? ............................................................................................. 7
Re-Imagining the Referral..................................................................................................... 9
Platform Flexibility ............................................................................................................... 9
New Options for Businesses ............................

Abstract
: The advent of cryptocurrencies and the tokenized economy makes it possible to re-imagine the
entire value chain of consumer, products, and producers from a referral perspective. We present Plentix, a
tokenized platform that enables users to refer other users to a business entity and enables business entities
toleverage existing APIs for industry specific referrals and allows for safe, secure, trustless value exchange
to take place. Unlike other referral platforms, Plentix unleashes the potential of a new global ecosystem to
monetize referrals for every stakeholder, from the producer to the consumer.
The Referral Economy 101
The referral economy is well entrenched in our lives. The explosive growth of social
media coupled with the dominance of mobile phones has given rise to a new
generation of consumers who embrace connectivity. Online interaction such as
referrals has never been so easy and immediate [1].
Historically, the marketing and communications industry flourished given the billi...

When an astounding 91% of B2B buyers are influenced by word-of-mouth when
making their buying decisions [3] and a further 84% of consumers report always or
sometimes taking action on personal recommendations [4].
It becomes clear that having targeted, direct, personal recommendations is a very
powerful way to amplify business. And for companies looking to derive more value
from their customers - research shows that the referred customers are perceived as
more valuable of greater value to a brand than their typical customers as they tend to
maintain a longer lasting relationship, have a greater affinity to the brand, and are
associated with higher profitability.
The primary goal of brands and businesses is to target customers who are most likely
to bring them quality referrals that will last and build affinity with the brand.
And yet, businesses are still leveraging traditional forms of referral programs - offering
customers basic programs with basic rewards.
Figure 1
- Most Used Refe...

While NPS can be useful, it only analyzes one dimension of the customer relationship
- typically the last interaction. To truly realize the power and potential of referrals and
attract the most productive customers, analytics based on a variety of data points
would be required to generate true insights.
Aside from lacking the sophistication to identify the right customers to help promote
and grow their business organically, there are limited incentives with most business
referral programs - from a referrer perspective. Upon a successful referral where the
referred customer onboard, a referrer, in most cases, will be reimbursed on a one-time
basis. While this model may work for some businesses, others may want to control
when and how the referrer should be incentivized based on the behavior of the
referred customer.
Lost Opportunity
The referral economy today does not align well to the value chain of producers and
consumers. With over 80% of B2B and B2C consumers looking to friend, family,

Figure 2

Plentix concept diagram
Competitive Landscape
As the referral marketing industry is estimated to be worth more than $11-billion
dollars - it would be natural to see a number of projects in the market that have
similarities to Plentix.
For example, referralCoins [9] is a cryptocurrency based network that aims to optimize
the payment flow for marketing organizations by offering instant transaction
processing. This in turn results in faster turnaround for order fulfillment and better
overall customer experience.
ReferralCoins claims to have produced the first digital tokens designed specifically for
the referral economy. It uses open-source software to support a decentralized
network. Referral coins claims that those participating in supporting the network use
the software to send and receive digital tokens using an open, public ledger to record
those transactions. But, the platform is still at the launch stage as of October 2017 and
is not operational, despit...

encourage business or consumer sign-up - as it is gated and focused towards high
end managed influencers.
Many of the solutions in the market rely on a custodian player (typically a large
marketing agency) to control the software that defines the flow of referrals and their
monetization.
It is clear based on other failures observed in this space (e.g., wikets, refer.ly,
circumrent) that establishing a profitable business model for the referral economy is
highly challenging. Industry verticals appear to be differentiating factors for success or
otherwise. For example, referral economy ventures in the real estate and legal
industries tend to be doing better than others [11].
It is possible that the heavy reliance on deep interpersonal connection between parties
in these industries is a key to a successful referral program. As an example, a friend’s
referral to their realtor who brokered a deal for a house - a major milestone purchased
in one’s life
- is likely to hold more value an...

4.
How would a potential referee feel safe and confident knowing that if they refer a
friend they will be compensated for the referral?
5.
How would a potential referee ensure that the value they’ve earned (miles, points,
rewards) don’t get diluted over time, or simply because the company decided to
change the rules?
6.
How could a referee exchange, trade, and share their earned rewards no matter what
company they’ve earned from?
These questions and more drive why Plentix has selected the blockchain as a
technology for creating a solution.
The technology has a number of inherent benefits that give Plentix an advantage - and
allow the above questions to be solved. Key focal points of the Blockchain technology
that drive us to adopt it are:
a)
A decentralized, distributed ledger - provides referees with a safe and secure system,
giving them confidence knowing that no company can alter records or change the
system.
b)
A decentralized, ...

Re-Imagining the Referral
Platform Flexibility
Plentix is a platform that gives both developers and businesses a tremendous amount
of flexibility - and the potential to earn via their developments. For example a business
or developer can use the Plentix API sets to write their own software modules,
applications or feature sets (on-platform or via their own 3rd party application) that will
be integrated within the Plentix software.
Given the ability to leverage the API sets - participating business and developers will
be able to earn income for every interaction a customer has through their
development. Thus, in a fictional example, if a consumer interacts with Acme Business
Inc. via their X-Feature set - the developer or business who created X-Feature set will
be paid every time a user interacts through their development. Providing businesses
and developers with a way to improve the referral-economy creates endless possibility
and helps drive the value of the ecosystem Plentix will create. T...

Plentix Roadmap

1
March 2017
Smart contract codes creation and testing.
2
August 2017
Successful POC and MVP version release.
3
January 2018
Pilot projects.
4
April 2018
Pre-ICO & Pre-Sale and Public Sale.
5
July 2018
Platform development & beta test version release.
6
November 2018
Platform Release.
7
May 2019
Further Expansion.
Yashar Toopchi
Yashar Toopchi Co-founder & CEO

Alex Javdanitehran
Alex Javdanitehran Co-founder & COO

Sasha Blackler
Sasha Blackler Marketing & Business Development

Adrian Wakefield
Adrian Wakefield Software Developer

Maziar Rezaei
Maziar Rezaei Senior Software Developer

Ali Dorri
Ali Dorri Blockchain Security Architect

Saeed Rastegar
Saeed Rastegar Blockchain Architect

Duncan Malumbe
Duncan Malumbe Legal Advisor

Steve French
Advisors Steve French Advisor

Ali Ayyash
Advisors Ali Ayyash Advisor

Boris Otonicar
Advisors Boris Otonicar Advisor

Steven Meacham
Advisors Steven Meacham Advisor

James K. Scarborough
Advisors James K. Scarborough Advisor

Alex Shifrin
Advisors Alex Shifrin Advisor

Giovanni Lesna Maranetto
Advisors Giovanni Lesna Maranetto Advisor

Brigham Ricks
Advisors Brigham Ricks Advisor

Alex Shifrin
Alex Shifrin
Advisor
Ali Ayyash
Ali Ayyash
Advisor
Boris Otonicar
Boris Otonicar
Advisor
ICO Advisor Blockchain consultant
BLOCKCHAIN CONSULTANT
Advisor
Blockchain Advisor
Advisor
Advisor
BLOCKCHAIN ADVISOR
BLOCKCHAIN ADVISOR
Blockchain Advisor
ICO Adviser
BLOCKCHAIN ADVISOR
BLOCKCHAIN ADVISOR
Blockchain Advisor
Brigham Ricks
Brigham Ricks
Advisor
Legal Advisor
Giovanni Lesna Maranetto
Giovanni Lesna Maranetto
Advisor
BLOCKCHAIN INVESTOR & ADVISOR—AFRICA
CCO @ HEDGE TOKEN
Product development
CHIEF COMMERCIAL OFFICER, HEDGE TOKEN
Advisor
James K. Scarborough
James K. Scarborough
Advisor
Stanford University PhD. Candidate, Gamification Advisor