Potentiam
Potentiam
Token: PTM


Decentralized Music Platform

ICO dates
Start date:
End date:

Registrated in: Undefined

PREMIUM ICO

Potentiam categories
Entertainment
Video
Potentiam token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 100,000 USD
Hard cap 15,000 ETH
Tokens for sale 60,000,000
Token distribution in ICO
60%
60%
Price 1 ETH = 4,000 PTM
Potentiam news, social
Potentiam search trends in Google
Random whitepaper excerpts

1
Table Of Contents
Glossary…………………………………………………………………..……..2
Abstract……………………………………………………………………...….3
Music Industry Overview……………………………………………….....3
Labels & Publishers/Digital Distribution……..………….……...4
Physical Dist./Sync Licensing…………


……………………...
.

……...5
Broadcast TV&Radio……


………………………………………………...​
….5
Live Performance


…………………...…………………………………..​
..……..6
Marketing/A&R


…………………………………...…….……...…..……….


..6
Managers…………………​
…………………………………….……….....

2
Glossary
Composer/Songwriter
Performer
Producer
Writer
Booking Agent
Promoter
Publisher
Record Label
P.R.S.
Synchronization License
Public Performance License
A&R
The person(s) who originally develop a song. The intellectual
property created is referred to as a Musical Composition.
The singers and musicians who perform songs, either live or
via sound recordings. The intellectual property of a sound
recording is referred to as a Master.
For this project a producer refers to experts in sound
recording, mixing and editing as related to producing musical
recordings.
For this project a writer will refer to a journalist or a blogger.
Facilitates live performances by coordinating schedules and
securing gigs, negotiating deals, arranging for technical setups
and arranging transportation and hospitality etc.
Venue owners and event agencies that host live performances.
Responsibly for finding and sc...

3
I. Abstract
In the last couple decades, mass adoption of the internet has
revolutionized the way in which people interact, and in turn reshaped the
structure of entire industries. For example, online marketplaces have drastically
reduced the need for costly brick and mortar retail outlets. The advent of
blockchain technology and its decentralized nature presents even more
opportunity for a revolutionary restructuring of countless industries. By
providing trustless platforms as well as customized smart contracts, the need for
trusted bureaucratic institutions to facilitate interactions is greatly reduced or
even eliminated. For instance, blockchain based currency ledgers eliminate the
need for banking institutions by not only connecting users of a network, but by
providing a platform where the accounts and associated transactions can be
trusted to be accurate without the need of oversight/control of a central
authority.
The rise of digital music has significantly changed how t...

4
Record Labels & Publishers
Record labels generally scout talent and try to use their vast resources to
sign them to deals where the label will invest and facilitate the singer/musician’s
career if they sign over a large portion of their sound recording copyrights for the
music they create. This can range from 30-50% of gross revenue. Publishers serve
a similar function for composers, and are usually a subsidiary of record label, also
taking anywhere from 30-50% of musical composition copyrights. For this they
will facilitate the promotion and distribution of an artists work down the five main
distribution channels and in turn collect the revenues on the artists behalf.
Digital Distribution
Record labels outsource digital distribution to digital service providers such
as itunes, beatport, spotify etc. who generate revenue by either selling digital
downloads or charging subscription fees to stream from the entire catalog. Of the
revenue generated by DSPs, about 85-90% gets paid ...

5
Physical Distribution
The most significant change in the past two decades is the shift away from
the physical distribution of music in the form of CDs and or vinyl records. The
medium still exists, but is generally reserved for the creation of mix tapes or genre
centered compilation albums. Record labels here too outsource production to CD
and vinyl record manufacturers who in turn take a 15% cut of the sale price before
paying the record label. Though greatly reduced from years ago, the global
industry took in ~$5.3 Billion gross in 2016 which is still ~21% of total industry
revenues for that year.
Sync Licensing
A small but not insignificant source of revenue is from the selling of
synchronization licenses for the use of music paired with video in things like
commercials, TV, movies or video games. Record labels will usually contract a
sync agency to promote the music to TV/movie and video game studios where the
right to use the music is licensed for a one time fee, from wh...

6
Live Performance
The performance of live shows is one area where, generally, record labels
play an insignificant role. But in there place are an array of booking agents who
facilitate the interaction between the artist or bands manager and the venue owner
or promotion agency who are running the event. They will coordinate schedules,
negotiate and close deals, arrange transportation and hospitality etc. For their
services, the average rate charged by booking agents is somewhere between 5-15%
of ticket and merchandise sales for the shows they facilitate. Global revenues from
ticket and merchandise sales at live music events was ~$9.3 Billion, or about
~37% of total revenues.
Marketing and A&R
The most important role played by record labels today is their investment
made to marketing and A&R. The investment in marketing give record labels the
ability to get their talent in the ears of countless potential consumers, and the
investment in A&R ensures the professional e...

7
III. The Problem
The current structure of the music industry concentrates power in the
hands of relatively few middlemen, i.e. record labels and their subsidiaries. Labels
invest around $4.5 billion annually into marketing and A&R, and in turn are still
gateways between creatives and potential commercial success. But not only do
they determine which creatives are promoted to a wider audience, those fortunate
enough to achieve commercial success will be lucky to see 10% of the revenue
generated from the proceeds of their creations. In short the problem is the
structure of the industry itself. Its outdated institutions not only restrict growth,
but also consume a majority of the wealth the industry generates.
IV. The Solution
The Potentiam Platform
An all encompassing platform that allows creatives control their own
destiny. At the core, a social network where composers and performers can create
their own accounts to advertise themselves, seek out other artists for collabor...

8
V. The Potentiam Platform
1. Potentiam Core
The backbone of the Potentiam network is the tripartite Potentiam Core. A
private social network​
that enables composers, performers and producers to both
advertise their talents and seek out other music creatives for collaboration. A
digital production studio​
that gives artists access to the tools needed to compose,
record and edit their creations. A
c

atalog management system​
that gives users
complete control of their content, from determining share of copyrights to
facilitating the granting of licenses amongst users on the platform. Once an
artist(s) is satisfied with their creation, be it a musical composition or a sound
recording, they can publish the file and it will automatically be imported to their
catalog. If multiple artists participated in the creation of a final work, ex. a
composer and lyricist collaborate within digital production studio workspace to
create and publi...

Potentiam Roadmap

1
2016
Potentiam Founded
2
Q4 2017
Potentiam Alpha Launched
3
Q2 2018
Token Sale
4
Q4 2018
Potentiam Beta Release
5
Q1 2019
Potentiam Full Release
Ali Zain
Ali Zain
CTO
Blockchain Developer
Blockchain developer & Co-Founder
Blockchain Programmer
Blockchain Developer
DEV Blockchain Developer