Pumped
Pumped
Token: MTT


The New Content Economy

ICO dates
Start date: 2018-02-19
End date: 2018-04-21

Registrated in: Germany

Platform: Ethereum
Type: ERC20

PREMIUM ICO

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Empowering billions by utilizing a global and transparent data exchange.
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Pumped categories
Software Smart Contract Platform Media Investment Infrastructure Cryptocurrency Communication Business services
Pumped whitepaper
Video
Pumped token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries No
Hard cap 200000 ETH
Tokens for sale 500,000,000
Price 1 ETH = 2000 - 4000 MTT
Acceppting ETH
Pumped news, social
Pumped search trends in Google
Random whitepaper excerpts

MulTra

Multiplex Transfer GmbH | Onik Mia, CEO
Rüsselsheimer Str. 22 | 60326 Frankfurt, Germany
VAT-ID: DE 300 27 30 84 | Registry: HRB 101505
Phone: +49 (0) 69

668 199 199
Mail:
[email protected]tra-gmbh.com
[email protected]
www.pumped-crypto.io
DISCLAIMER & LEGAL NOTICE
PLEASE READ THIS DISCLAIMER SECTION CAREFULLY. IF YOU ARE IN ANY DOUBT AS TO THE ACTION YOU
SHOULD TAKE, YOU SHOULD CONSULT YOUR LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S).
The information set forth below may not be exhaustive and does not imply any elements of a contractual rela-
tionship. While we make every effort to ensure that any material in this whitepaper is accurate and up to date,
such material in no way constitutes the provision of professional advice. MulTra GmbH does not guarantee and
accepts no legal liability whatsoever, arising from or connected to, the accuracy, reliability, currency or com-
pleteness of any material contained in this ...

PREAMBLE
This whitepaper is addressed to everyone who feels called to create a world in which
people only curate well investigated news and trustworthy quality media content
eliminating fake news. It offers passionate believers of decentralized democratizing
innovations the opportunity to become part of a community of society architects to
design a new economy for content monetization which is respectful of consumer
choice, impactful for advertisers, sustainable for publishers and effective at scale.
The purpose of this whitepaper is to provide information regarding the Pumped
blockchain project, the problem it solves, its core concept, business model, impact,
competitive advantages, vision, team, 1
st
MVP, MulTra Token and the token sale. As
this document explains an interdisciplinary multi-layered concept, questions may
arise during reading. Most of them get answered in passages where aspects of a topic
are focused separately or details of a terminology are fleshed out later. Feel ...

TABLE OF CONTENT
PREAMBLE..................................................................................................................................................... 3
EXECUTIVE SUMMARY .................................................................................................................................. 6
ABSTRACT...................................................................................................................................................... 6
1. INTRODUCTION ......................................................................................................................................... 9
2. SEE THE PROBLEM: MISALIGNMENT OF CONTENT ACCESS VALUE EXCHANGE ..................................... 10
2.1 PUBLISHERS INVEST IN CONTENT ..................................................................................................... 10
2.2 THE BOTTLENECK IS MONETIZATION ................................................................................................ 10
2.2.1 THE CHALLE...

4.11 CONVERSION IS TRIGGERED THROUGH MULTRA TOKEN AS A NUDGE.......................................... 28
4.12 PUMPED ALIGNS CURATORS IMPACT BEHIND THE NEWS VALUE GROWTH.................................. 28
4.13 PUMPED ELIMINATES WEAKNESSES OF EXISTING MONETIZATION MODELS ................................ 30
5. PUMPED BUILDS AND ESTABLISHES A VALUABE CONTENT COMMUNITY ............................................. 31
5.1 PUMPED MAKES PLACE FOR THE COMMUNITY IN A LUXURY RESIDENCE ....................................... 32
5.2 SEAMLESS PRODUCT EXPERIENCES CREATE NEW REVENUE STREAMS ............................................ 32
6. PUMPED BUILDS A USER-FIRST LOYALTY PROGRAM AND A MEDIA ALLIANCE ...................................... 33
7. PUMPED BUILDS A DECENTRALIZED CONTENT ECONOMY ON BLOCKCHAIN ........................................ 33
7.1 MULTRA TOKEN (MTT) CREATES A TRANSACTIONAL VALUE EXCHANGE ......................................... 39
7.2 CURATORS EARN MTT FOR EMPOWERING CONTENT ....................................

EXECUTIVE SUMMARY
MulTra GmbH, founded 2014, based in Frankfurt, Germany, realizes innovations with
disrupting business models in new arising markets and meets trends at the right time
to monetize them in the service of clien
Pa
ts
ge
. T
5
h
of
e
6
e
12
xpertise, passion, spirit, and discipline
of the MulTra Team create measurable impact by providing digital solutions that can
be easily plugged into existing business models and enable clients to serve their con-
sumers profitably with value-added services and products from their existing portfo-
lio. The clients of MulTra GmbH include renowned companies, such as Deutsche
Bank, Samsung, Huawei, BMW, GlaxoSmithKline, Lenovo and Johnson & Johnson.
Page 5 of 61
Now, MulTra GmbH has developed the concept of the Pumped Economy. Part of it is
the Pumped App that offers its users an appealing way to consume and share digital
news content from the internet. While stream...

ABSTRACT
The digital era is shaped by smart startups which bring convenient services and in-
novative products to a larger amount of people, as well as a border demographic
and, thus, democratized privileges that were not affordable for all people in the past.
Striving even closer to this goal, new arising services and products based on block-
chain shape the future to create a fair and better world.
With the rise of diverse blockchain-based services, products and businesses, people
are increasingly looking for purposeful options to earn valuable crypto tokens that
are relevant in the real world and which they can exchange for desired benefits. On
the Pumped App, users can earn the crypto network token named MulTra, which can
be depleted for those real life services and/or products. Pumped applies a revolu-
tionary multi-layered process to monetize content for publishers, while consumers
get paid for their natural user behavior. This becomes possible through new models
of value exchange buil...

Using blockchain technology, Pumped brings a new model of content access value
exchange to life. Pumped aligns consumers behind the success of publishers and
provides content consumers with a feasible way to participate on the wealth that
they generate. Pumped rewards content curators with MulTra Token (MTT).
The Pumped Model supports an unlocking of the full potential of blockchain and is
designed in compliance with scientifically-secured criteria, to succeed with the mis-
sion to establish crypto network token rewards with relevance in the real world that
is actually spendable for purchasing products and services. The Pumped App is a
perfect tool for publishers to effectively monetize their existing web content outside
the noise of social media, while having a new ecosystem to value the consumption
of each content curator in a fair way. As a decentralized economy, Pumped democ-
ratizes top-tier content!
The Pumped concept can be plugged-in to existing business models of publishers
and help...

1.
INTRODUCTION
Pumped started from a simple demand for a solution that media companies were
requesting from our company MulTra GmbH: Monetizing online content and news
without frustrating content consumers with paywalls or aggressive advertising.
1
As the main domain of our company, MulTra GmbH was designed to monetize con-
tent through E-Learning products, so we were excited to take up this special chal-
lenge.
2
During one of our client workshops, a participating news publisher recog-
nized by chance that a by-product of our solutions would help them stay ahead of
the curve in the digital era.
With this discovery, we reached out to further potential interested partners and had
great luck. Instead of developing a business model, the business model of Pumped
developed itself organically from the feedback of its believers.
Along our journey, a powerful vision manifested as the result of exchanged thoughts
with many amazing people. Most of them were able to ident...

Pumped Roadmap

1
Quarter 1, 2018
Initial Token Offering
2
Quarter 2, 2018
Listing MTT on Exchanges
3
Quarter 3, 2018
Pumped App Beta Launch
4
Quarter 4, 2018
Pumped Reward Platform
5
Quarter 1, 2019
Pumped Residence Opening
6
Quarter 2, 2019
Pumped App Public Launch
7
Quarter 3, 2019
Decentralized Content Economy
Andreas Riedel
Andreas Riedel
Performance Advisor
Performance Advisor
Burkhard Bonsels
Burkhard Bonsels
Business Development Advisor
Business Advisor
Deniz Daskin
Deniz Daskin
CIO & Co-Founder
Jo Groebel
Jo Groebel
Media Advisor
Martin Bartels
Martin Bartels
Smart Contract Advisor
Martin Ledvinka
Martin Ledvinka
Cryptocurrency Advisor
Cryptocurrency Advisor
Maximilian Hein
Maximilian Hein
Q Ladraa
Q Ladraa
Concept & Brand Advisor
Experience Advisor
Thang Nghiem
Thang Nghiem
Lead Developer
Uwe Jörß
Uwe Jörß
Operations Advisor
Veronika Tinnis
Veronika Tinnis
COO & Co-Founder