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RefToken search trends in Google
The Small Print
Unauthorized reproduction or distribution of this business plan or any of its contents in any form
or under any circumstances without prior written consent is prohibited. The information
contained herein is: (i) provided by the principal founders of the business and (ii) publicly
available from directories, publications and websites. In some cases, non-publicly available
information was used, including independent research, studies or paid services from individuals
and organizations. While the information set forth herein is deemed by the Company to be
accurate, the Company shall not be held liable for the accuracy of or any omissions from this
white paper or for any other written or oral communication transmitted to the Recipient and any
other party in the course of its evaluation of transactions involving the Company.
The information contained in the plan will require careful scrutiny, verification and due diligence
efforts from the recipients of the plan. Any person or e...
As the Ethereum DAP ecosystem expands downstream towards B2C oriented applications, a key
bottleneck will emerge where companies looking to scale rapidly will need to acquire end users
at a rate that is greater than the adoption of blockchain technology by the mainstream.
RefToken aims to connect DAP developers with marketers and publishers that are best poised to
deliver real user base growth via a trustless performance based instant payment structure
secured against a smart contract, thereby sidestepping the issues of ad fraud that Google has
described as the single “largest threat to the internet economy”.
Problem & Solution
Problem Worth Solving
Generally speaking developers on the leading edge of new technology are less focused on
marketing and user acquisition than they are on perfecting their product. The incumbent
mentality being that users will naturally gravitate towards a great product. In reality though,
users cannot gravitate towards any product that they are not aware of, regardless of its
usefulness. User acquisition costs have grown exponentially expensive over the last few years,
whilst early stage investors have become even more savvy about determining the traction a
product has or has not gathered in its market. These two factors present the perfect opportunity
for publishers, that have been struggling with decreasing ad revenues due to ad blockers and
shrinking CPM rates to drive their substantial user traffic to relevant products through
performance based affiliate programs.
Whilst affiliate marketing is a proven growth driver in segments such ...
RefToken is well positioned to become the driving force in bringing DAP and blockchain based
products to the mainstream. We believe that we are on the cusp of an exponential growth in
Ethereum based projects, and that the forthcoming years will see an explosion of demand for
users. RefToken will be the link that connects these projects to the partners that can deliver
these users and govern the commercial relationship between the two entities.
Build the world’s most transparent
& trustless performance marketing tool
Transparency and efficiency will allow brands and publishers to focus on maximising growth, free
from concerns of malpractice by the other party, thereby strengthening the blockchain based
Create the ubiquitous blockchain affiliate marketing platform
RefToken will connect affiliates with the brands that resonate most with their audience, allowing
them to offer real value to their users. The platform will prov...
ICOs, and companies supporting them.
As the momentum behind ICOs increases, a
thriving ecosystem is forecasted to develop around the supporting, promoting, vetting,
structuring and launching of said events. Whilst the current model of crediting early
contributors with bonus tokens has succeeded in generating momentum behind a
launch, game theory dictates that the competitive element between ICOs will increase
exponentially as new funding records make headlines, casing an initial expansion of
bonus offers, followed by a discarding of the mechanism in favour of a performance
based one. This model will pivot around publishers, marketers, influencers and
developers who will be paid commission in return for successfully promoting ICOs to their
audiences, and is much more lucrative than selling inventory on a tenancy or CPM basis.
Whilst estimates vary, Forbes figure of a
380M market size and growing rapidly is
Antiquated user interface (UI), with multi-year update cycle
Poor reporting tools
24h delay in data updates
Revenue uploaded to platform by merchant, allowing potential skimming of commissions
Monthly pay-out cycle
Pay-outs processed by third parties for merchant
Commission structures limited to very specific models
Responsive UI, with annual updates
Good reporting tools
Instant data update
Revenue updated by smart contract & therefore immutable
Affiliates can withdraw at will
Pay-outs triggered by affiliate and executed by the platform
Commissions can be freely structured using smart contracts
Rapid, iterative update cycles
Deep data analysis tools & Google data studio integration.
PESTLE analysis (GFS)
projects and start-ups default to Ethereum as their choice of platform. This can only convey the
most bullish of outlooks for the project.
As ever-increasing media coverage fuelled by Ethereum's explosive growth broadens the general
public's familiarity and trust in the ecosystem, it will transition away from being the preserve of
geeks and speculators, to a broader, more general consumer audience. The key catalyst for this
will be the first blockbuster distributed applications (dapps), which will bring the benefits of the
decentralised web, to the masses everyday life, just as SMTP brought email, and by extension,
the internet to the masses.
Once the first major decentralised apps hit the mainstream, the market penetration rate will
follow the theoretic Diffusion of innovation curve.
As a nascent sector, there will undoubtedly be significant changes and improvements to the
technological landscape RefToken will be inhabiting. Nonetheless, the levels of funding sought
will ascertain that tier one development resources will be hired to leverage any new
developments to our advantage.
From a macro-economic aspect, advances in the blockchain ecosystem will make client's
products more accessible to the mainstream market to the point where dapp will be
indistinguishable from a regular web based app by the end user. This is a bullish outlook for
The difficulty in mounting a regulatory challenge to a decentralised organisation aside, the
political clout offered by the EEA, as well as the rapid adoption of the Ethereum Platform by
central banks and F500 companies further legitimises companies operating on the platform in
regulators eyes. As such, no significant legal threats are envisaged. Should a regulator pursue
Proof of Concept