Rento
Rento
Token: RTO


Platform for a Global Sharing Economy

ICO dates
Start date: 2018-10-16
End date:

Registrated in: Malta

Platform: Ethereum
Type: ERC20

PREMIUM ICO

Rento categories
Platform Software
Video
Rento token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries No
Tokens for sale 264,000,000
Token distribution in ICO
44%
44%
Price 1 RTO = 0.012 ETH
Acceppting ETH
Rento news, social
Rento search trends in Google
Random whitepaper excerpts

IMPORTANT LEGAL INFORMATION
The following white paper refers to an initial coin offering (ICO) that will not be available to resi-
dents (and to other persons under the jurisdiction) of the following countries:
Afghanistan, Bosnia and Herzegovina, People’s Republic of China, Guyana, Iran, Iraq, Lao
PDR, North Korea, South Korea, Syria, Uganda, United States, Vanuatu, and Yemen
THE DISTRIBUTION OF THIS DOCUMENT AND THE OFFERING AND SALE OF RENTO TO-
KENS MAY BE RESTRICTED BY LAW IN CERTAIN OTHER JURISDICTIONS, AND THERE-
FORE, ANY PERSON INTO WHOSE POSSESSION THIS DOCUMENT COMES SHOULD BE
INFORMED ABOUT AND OBSERVE ANY SUCH RESTRICTIONS. ANY FAILURE TO COMPLY
WITH THESE RESTRICTIONS COULD RESULT IN A VIOLATION OF THE LAWS OF SUCH
JURISDICTION.
THE OFFERING AND SALE OF RENTO TOKENS IS NOT AVAILABLE TO ANY PERSONS,
GROUPS, OR ENTITIES LISTED IN SANCTION LISTS PROMULGATED BY THE UN SECU-
RITY COUNCIL SANCTIONS COMMITTEE, THE COUNCIL OF THE EUROPEAN UNION,
UNITED NATIONS SANCTION LISTS, ...

curities laws of any other country, including the securities laws of any jurisdiction in which a po-
tential Token holder is a resident or to which it may be subject. The RTO Token is not intended
for sale or use in any such jurisdiction, or generally any jurisdiction where the sale or use of digi-
tal tokens may be restricted or prohibited.
The RTO Token confers no other rights in any form, including, but not limited to, any ownership,
distribution (including, but not limited to, profit), redemption, liquidation, proprietary (including all
forms of intellectual property), or other financial or legal rights, other than those specifically de-
scribed in this white paper.
The RTO Token is not intended to be used for any purposes other than those provided in this
white paper, including, but not limited to, any investment, speculative, or other financial purpos-
es.
Certain statements, estimates, and financial information contained in this white paper constitute
forward-looking statements or informatio...


C
ONTENTS
T
ABLE OF
C
ONTENTS
Contents
4
Executive summary
7
Solution
7
Market
8
Competition
8
Background/Industry
9
Mission
9
The industry: The Sharing Economy
9
C
URRENT
T
RENDS IN THE
S
HARING
E
CONOMY
9
Challenges
10
Blockchain: How it can revolutionize our industry
10
Rento: Taking the Sharing Economy to P2P
12
R
ENTO
A
PP
12
R
ENTO
B
LOCKCHAIN
15
R
ENTO
M
ODEL
S
TORE
16
R
ENTO
A
PP TRANSACTION WORKFLOW
16
Business model
18
Platform fees
18
!
4
...


R
ENTOPOINT
P
ACKAGES
18
S
UBSCRIPTION
F
EES
19
A
DVERTISING
R
EVENUE
20
R
ENTO
B
LOCKCHAIN
20
R
ENTO
M
ODEL
S
TORE
20
Organization
21
Business benefits
21
T
ARGET
A
UDIENCE
1– B
USINESS OWNERS
& S
ERVICE PROVIDERS
21
T
ARGET
A
UDIENCE
2– I
NDIVIDUAL
C
ONSUMERS
/L
ISTING
C
USTOMERS
21
Coin / Token Economy
23
Token economy
23
T
OKEN
S
PECIFICATIONS
23
ICO Organisation
23
Purchase of Rento Token
24
KYC/AML
25
Two-Stage ICO
25
R
ENTO
T
OKENS
25
R
ENTO
S
HARES
25
Token Distribution
26
Fu...

B
USINESS AND
S
ERVICE
P
ROVIDERS
28
Competitive Landscape
28
Go to Market Strategy
29

S
OCIAL
M
EDIA
C
AMPAIGN
29
O
NLINE
/O
FFLINE
M
ARKETING
C
AMPAIGN
29
Ongoing marketing plan
29
Technology
31
P
ROOF OF
A
UTHORITY
C
ONSENSUS
M
ODEL
31
W
ALLET FOR
T
OKEN
S
ALE
31
Roadmap
32
Team
33
Experts
34
Advisors
35
Financial projections
36
Risk Factors
37
Appendix I
49

!
6
...


E
XECUTIVE SUMMARY
Rento is proposing a global sharing platform for businesses and individuals that allows the rent-
ing of underutilized assets. Unlike competitors in the market, Rento will rent any item to any in-
dividual rather than focusing simply on one market (cars, apartment share). Furthermore, Rento
leverages blockchain technology to implement a trusted economy through smart contracts that
ensure rental conditions are met and that the parties can count on one another to deliver and
return the product or service. Rento aims to introduce the sharing economy in the daily lives of
people everywhere, reducing waste in the economy and allowing more people to enjoy a variety
of services and products without having to shoulder the cost of owning every type of item they
use.
S
OLUTION
Rento is creating a software solution for individuals and businesses to share items and services
that, until now, needed to be purchased. The Rento solution is based on the increasing “shar...

Considering that the assets to be proposed for listing vary in financial value, maintaining trans-
parency is of utmost importance. Also, in the sharing economy, reputation is key, and it’s essen-
tial that all information is verified and secure.
To this effect, Rento plans to utilize blockchain technology to:

Secure international and local transactions

Utilize smart contracts for security deposits

Ensure that reviews of items lenders, borrowers, services, and items are real and verified

Reduce friction for transactions

Verify the transactions themselves and ensure payment for services as well as compensa-
tion through smart contracts for any breaches of the contract
M
ARKET
Smartphone users in Europe are the primary target market for the Rento Platform and App. Be-
cause of Europe’s high smartphone penetration, it offers the ideal demographics for Rento’s ini-
tial launch.
C
OMPETITION
Rento aims t...

B
ACKGROUND
/I
NDUSTRY
M
ISSION
Enabling people to become a part of the global sharing economy and share their unutilized as-
sets easily.
T
HE INDUSTRY
: T
HE
S
HARING
E
CONOMY
The concept of sharing economy has been in practice for centuries, both at a person-to-person
level and at a higher operative scale. Time-shares, farming collectives, and informal arrange-
ments allow a group of people to share one expensive resource among them. With the spread
of the internet, the sharing economy model has seen immense growth because of the ability to
share with people you have never met through centralized organizations that ensure trust. Over
the past decade, the world has witnessed small startups turn into multibillion-dollar businesses
(Uber, Airbnb). Despite the success of sharing-based businesses around the globe, the sharing
economy model hasn’t reached its potential and has multiple risks associated with its mass
<...

Rento Roadmap

1
October 2016 - February 2019
ICO/Token Sale Event.
2
December 2018
Release of Rento App.
3
June 2019
Launch of the Example Rental.
4
July 2019
Release of Rento Blockchain.
5
Q3 2019
Rentocoins enter the cryptocurrency market.
Artur Hofman
Artur Hofman Marketing Expert

Jaroslaw Dziędzioł
Jaroslaw Dziędzioł Blockchain/DLT modeling Advisor

Adrian Łojek
Adrian Łojek Business Stategy Advisor

Ilya Panashchenko
Ilya Panashchenko PR and Community

Juliusz Czakon
Juliusz Czakon Product Development

Guilherme Muck
Advisors Guilherme Muck Advisor

Sachin Bhgarva
Advisors Sachin Bhgarva Advisor

Laura Zaharia
Advisors Laura Zaharia Advisor

Filip Poutintsev
Advisors Filip Poutintsev Advisor

Tudorachw Alexandru
Advisors Tudorachw Alexandru Advisor

Sukhvinder Singh
Advisors Sukhvinder Singh Advisor

Daniel Biesuz
Advisors Daniel Biesuz Advisor

Deni Skrinnikov
Advisors Deni Skrinnikov Advisor

Raffaele Della Rotonda
Advisors Raffaele Della Rotonda Advisor

Rutger van der Weerd
Advisors Rutger van der Weerd Advisor

Orkun Hırlaş
Advisors Orkun Hırlaş Advisor

Daniel Biesuz
Daniel Biesuz
Advisor
Legal advisor
Ubex Head of Legal and Co-founder
Ubex Head of Legal and Co-founder
Legal Advisor
Head of Legal
Head of Legal
Deni Skrinnikov
Deni Skrinnikov
Advisor
PR Manager
Filip Poutintsev
Filip Poutintsev
Advisor
ICO & Marketing Consultant
Advisor
Cryptocurrency Expert/ Blockchain Specialist/ Business Consultant/ Advisory Member
Entrepreneur, Online Business Specialist, Advertising Innovator And ICO Expert
Project Advisor
Guilherme Muck
Guilherme Muck
Advisor
Laura Zaharia
Laura Zaharia
Advisor
COMMUNITY MANAGER
Advisor
Blockchain Development Advisor
Marketing Advisor
Crypto Advisor
AdvisorMarketing
Raffaele Della Rotonda
Raffaele Della Rotonda
Advisor
RAFFAELE DELLA ROTONDA
RAFFAELE DELLA ROTONDA
Rutger van der Weerd
Rutger van der Weerd
Advisor
Small Bussines & Retail Management, Blockchain, Advisor, Community Manager, Social Media Specialist
Sukhvinder Singh
Sukhvinder Singh
Advisor
Advisor, investor of Altrantico Network
Advisor