Rouge
Rouge
Token: RGE


Blockchain Coupon Platform

ICO dates
Start date: 2018-03-31
End date: 2018-06-02

Registrated in: Hong-Kong

Platform: Ethereum
Type: ERC20

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Rouge categories
Retail
Rouge whitepaper
Video
Rouge token sale
KYC passing required Yes | Whitelist No | Restriction for countries No
Acceppting ETH
Rouge news, social
Rouge search trends in Google
Random whitepaper excerpts

Abstract
We present a protocol — the Rouge Network — as a suite of smart contracts
using a specific token — the Rouge token — on the Ethereum blockchain. This
open-source platform reduces costs, friction and the need for trusted middle-
men to produce non-falsifiable, non-repudiable and unique usage coupons. The
Rouge platform will foster an ecosystem of decentralized applications (ÐApps)
opening new possibilities for coupons. Trackable, verifiable, monitizeable, se-
cure, frictionless and unique coupons are the future of digital marketing. The
growth of the digital coupon market is phenomenal, and this market is a perfect
use case for the smart contract paradigm.
1
...

Contents
1 The Market
5
1.1 All coupons will be digital . . . . . . . . . . . . . . . 5
1.2 Coupons are popular and efficient . . . . . . . . . . . 5
1.3 The digital coupon market is growing . . . . . . . . . 6
2 The Rouge Project vision
7
2.1 The coupon platform . . . . . . . . . . . . . . . . . . 7
2.2 Value propositions . . . . . . . . . . . . . . . . . . . 8
2.3 Cost Per Acquisition (CPA) and Cost Per Redemp-
tion (CPR) . . . . . . . . . . . . . . . . . . . . . . . 9
2.4 A Rouge coupon example story . . . . . . . . . . . . 11
2.5 Towards ecommerce 3.0 . . . . . . . . . . . . . . . . . 13
3 The Rouge Network
14
3.1 The Rouge Token (
RGE
) . . . . . . . . . . . . . . . . 14
3.2
Coupon
tare
. . . . . . . . . . . . . . . . . . . . . . . . 15
3.3
Coupon
max.bid
,
Coupon
bid
and
Coupon
payout
. . . . . . 16
3.4 Preliminary implementation . . . . . ....

CONTENTS
4
3.5
Publisher
reputation systems & Coupon secondary
markets . . . . . . . . . . . . . . . . . . . . . . . . . 17
4 The Rouge ecosystem
18
4.1 The Rouge Network platform governance . . . . . . . 18
4.2 The application layer . . . . . . . . . . . . . . . . . . 19
5 The Rouge Project roadmap
21
5.1 Phase I (2017) . . . . . . . . . . . . . . . . . . . . . . 21
5.2 Phase II (Q1-Q2 2018) . . . . . . . . . . . . . . . . . 22
5.3 Phase III (Q3-Q4 2018) . . . . . . . . . . . . . . . . . 22
5.4 Phase IV (2019) . . . . . . . . . . . . . . . . . . . . . 22
6 Bootstrapping the Rouge Network
23
6.1 The
RGE
Token Generation Event . . . . . . . . . . . 23
6.2 Discount
RGX
tokens . . . . . . . . . . . . . . . . . . 24
7 Annexe
26
7.1 Comparison with existing digital coupon system . . . 26
7.2 Comparison with “Basic Attention Token” (BAT) . . 27
7.3
Publisher
experi...

Chapter 1
The Market
1.1 All coupons will be digital
While paper coupons will still be used for some time, the coupon
market is naturally becoming paperless and moving to the mo-
bile/smartphone platform. In the US, for example, the number of
mobile coupon users went from 61 to 104 million between 2013 and
2016.
1
The key drivers of this evolution are, of course, the reduction of
costs for issuers of coupons using digital technologies and the very
simple solution of using coupon directly on the smartphone for the
users. Another major factor is the ease of linking digital coupons
with CRM solutions, loyalty programs and big data tools.
1.2 Coupons are popular and efficient
Digital coupons are a popular marketing tool for both merchants
and users :

An Inmar study claims that as much as 70% of shoppers want
1
https://www.statista.com/statistics/275670/adult-mobile-coupon-users-in-the-united-
states/
5
...

CHAPTER 1. THE MARKET
6
coupons for products they buy normally.
2

In 2016, eMarketer found that 44.5% of all US retailers will use
mobile coupons for marketing purposes, increasing from 40.5%
in 2015.
3
1.3 The digital coupon market is growing
A study from Juniper Research predicts that there will be 1.05 bil-
lion mobile coupon users by 2019.
4
Another report on the prospects of the global mobile coupon
market forecasts a growth at a CAGR of 73% between 2016 and
2020.
5
2
http://www.prweb.com/releases/2014/06/prweb11953328.htm
3
https://www.emarketer.com/Article/Digital-Brings-Greater-ROI-Retail-
Marketers/1013675
4
https://www.juniperresearch.com/press-release/coupons-pr1
5
http://www.reportsnreports.com/reports/759410-global-mobile-coupons-market-2016-
2020.html
...

Chapter 2
The Rouge Project vision
2.1 The coupon platform
The Rouge Project aims to implement a protocol - named Rouge
Network - as a global, trustless, permissionless and decentralized
coupon platform between three types of actors: brands, the general
public and content creators or publishers:

Brands, merchants or other entities (in this white paper, coupon

Issuers
”) want to be able to define and distribute coupons
for their existing or potential customers that offer a marketing
privilege or voucher (typically
x%
off on a range of products, 1
product free for every
n
products bought, gift certificate, etc).

Content creators or publishers (in this white paper, coupon

Publishers
”) have digital real estates (blogs, online magazine,
etc) and audiences to monetize. Advertisements for marketing
coupon is a seductive option, among others, as a strategy of
monetization.

CHAPTER 2. THE ROUGE PROJECT VISION
8
The project addresses the immense resource challenge of keeping
track using traditional centralized databases of billions of coupons,
their issuance, their respective users ownership, their redemption or
the lack thereof.
The Rouge Network protocol is also solving the many problems of
fraud that plague traditional ecoupon systems (e.g. double redemp-
tion and repudiation). Coupon fraud is a very big issue: unsecured
coupons could be copied ad-infinitum or tampered to redeem a prod-
uct at the wrong price or even another product. Brands can lose
control of the promotion they run with potential brand-image or
financial risks.
We found that the concept of digital coupon - as a real life ap-
plication - is the perfect use case for smart contract and blockchain
technologies. The coupon market is fast growing and has many un-
explored potential uses that could be discovered with a decentralized
and permissionless platform.
...

CHAPTER 2. THE ROUGE PROJECT VISION
9

For the general public (coupon “
Users
”), the platform and its
smart contracts will give them verifiable guarantees on the mar-
keting terms and real value of the coupon (e.g. bring an end
to the random error message, “This coupon is not valid any-
more”) and allow secondary markets where users will be able
to transfer or resell coupons they acquired they do not wish to
use.

For content creators and publishers (coupon “
Publishers
”), thanks
to the automatic, trustless and decentralized characteristic of
the platform, with no middlemen in the equation, they will
receive a higher ad revenue from coupon ads. Plus, the mere
nature of this new kind of digital coupons that have a provable
intrinsic value (i.e. that could be even resold on a secondary
market) can be a reinforcing factor to boost their own audience.
Finally, the payment transactions between all actors in this...

Rouge Roadmap

1
2017
The project is seeking feedback from the Ethereum community, touring Fintech, blockchain and Ethereum conferences, to enrich the white paper and project documentation.
The project has started the development and has released to the public a proof-of-concept CouponDemo ÐApp.
The project is funding itself with the pre-sale of RGX discount tokens.
2
Q1 2018
The goal of this phase is to showcase a minimal viable version of the Rouge Network platform as described in this white paper.
The token sale period should be achieved at the end of Phase II to be able to use RGE tokens in phase III.
3
Q2 2018
This phase will focus on the full implementation of the Rouge Network platform.
The project will also start using real RGE tokens.
4
Q3-Q4 2018
The last phase will aim to bootstrap the ecosystem and help all stakeholders build application layers that use the Rouge Network platform.
Naira d'Arcollières
Team Naira d'Arcollières Founder

Christophe Le Bars
Team Christophe Le Bars Chief Architect

Valentin Guillois
Team Valentin Guillois Development Lead

Stéphanie Boisset
Team Stéphanie Boisset Web Designer

Juliette Mage
Team Juliette Mage Project Manager

Dave Barton
Team Dave Barton Copywriter

Dave Barton
Dave Barton
Copywriter
Startup & Cryptocurrency copywriter, Supporter.