Selfie GO ICO

Ver 1.0.10
Executive Summary
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Market background and current social networks
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Description of the current market of social networks
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Augmented Reality market overview
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The growth of AR in comparison to VR
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Disadvantages of social networks
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Problems with stable social connections
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Selfie GO overview
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Augmented Reality GO map
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Selfie towers
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Selfie Battle
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Invitation to take a selfie
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Personal Towers
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Social Network
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News Feed
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How does mutual interest work at close range?
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Business model
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User Acquisition
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Target markets: USA, Europe, Asia
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User demographics
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Users’ portraits
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Target metrics
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User Acquisition Channels
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Marketing campaign goals
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Resources for the realization of our marketing campaign
<...

User growth forecast
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Selfie GO viral mechanics
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Link sharing
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Invitations
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User retention
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Features to increase user engagement and retention
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Daily rewards
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Push-notifications
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Messenger
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Monetization
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Monthly Selfie GO performance forecast
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Advertising
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CPM rates for different geos
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Advertising revenue forecast
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In-App Purchases
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In-App Revenue forecast
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Service Fees
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Service fee Revenue forecast
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Tokenomics
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Introduction
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Using Tokens
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Burning Tokens and Token Price Growth Factors
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Advantages and earnings for SGO token holders
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Token
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SGO tokens
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Allocation
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Token Distribution
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Pre sale and sale bonus structure
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Presale
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...

Core Team
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Andriy Semenyuk - Founder
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Bohdan Repekh - Executive Director
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Maksym Shash - Chief Marketing Officer
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Dmytro Kustov - Chief Strategy Officer
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Julia Morar - Head of PR
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Stanislav Petrovsky - Chief Technical Officer
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Advisors
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​
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Romanas Ramanauskas
CEO, Agata.VC | Co-founder, DLT laboratory | Blockchain, AR/VR, IoT, AI/ML, Digital
Health
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​
2
Michael Kim
CEO & Founder of CoinInside
52
Jens Kroeger
Strategy Consultant | ICO advisor | Agile Coach | Digital Marketing Entrepreneur | Investor
53
Caterina Ferrara
CEO & Founder at Neuralia | TEDxSpeaker | ICO Advisor | BlockchainLadies Founder |
Digital Health Expert | Startup Grind
53
Jillian Godsil
PRO Mingo, ICO Advisor, Crypto Journalist, Blockchain Speaker, Broadcaster
DublinCityFM, Law Changer
54
Disclaimers
54
...

Executive Summary
Selfie GO is a social network that uses gamification, AR technology and its own cryptocurrency
to help people find friends in just a couple of steps.
Selfie GO offers an innovative view on interactions within social networks. Classic social
networks do not offer any motivation for building new, long-lasting friendships, and dating
services do not provide any context for long-term communication. One of the main goals of
Selfie GO is to help users make new acquaintances and find friends. To this end, Selfie GO uses
AR and gamification, encouraging users to share photos, participate in weekly tournaments and
create their own content. Geolocation and augmented reality make it possible to create a more
valuable and engaging news feed, based not only on personal connections and interests but also
on surrounding events.
The project includes an entire business-oriented environment based on cryptocurrency. Selfie
GO will provide its own marketplace and token transfer system, as well as an ...

Market background and current social networks
Description of the current market of social networks
In 2017 the number of social media users worldwide reached 2,46 billion.
Number of social media users worldwide from 2010 to 2021 (in billions)
Though even at the beginning of 2016, there was a monthly decline in the number of tweets, and
a study last year found out that the Twitter Android app use was down 23%, Instagram - down
23% and Facebook - down 8%.
...

The Hootsuite stats show that we’re witnessing a migration from desktop to mobile:
Facebook is still king, but the average number of interactions within it is slowly falling. Current
Social Networks remain engaging only during a certain period of time because they do not create
additional value for users. Most social networks are web 2.0 and none of them are web 3.0.
Nowadays, people choose to interact with content, not just create it.
This is the reason why messengers are developing faster than social networks — they are the
most important part of existing social networks.
Augmented Reality market overview
“
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We expect that AR will ultimately become a larger market than VR
​
” © Goldman Sachs
In a recent report, the Goldman Sachs investment bank claims that augmented reality hardware
and software sales will rise from $2.4 billion in 2018 to $48.2 billion in 2025. Key players in the
mobile augmented reality market today include Alphabet's Google, Apple, Snap and F...

The growth of AR in comparison to VR
AR and VR will be the main driver of mobile games market growth. According to
​
Digi-Capital
forecasts, after a period of relatively similar results, AR will rapidly break out both in terms of
application and profit. Digi-Capital forecasts a staggering $108 billion for the AR industry.
The incredible success of Pokemon GO proves AR’s capability to attract millions of users.
SurveyMonkey Intelligence
​
has named Pokemon GO the most popular mobile game in US
history with more than 21 Million DAUs in the United States only.
Disadvantages of social networks
It’s often quite difficult to interact with new people. The best way to make friends and build
relationships naturally is to do something together without thinking about making a good
impression. For example, Pokemon GO helped many people make friends and partners.
We are going to expand on this idea of making new friends through collective achievements.
People become much clos...

Problems with stable social connections
1. Existing social networks such as Facebook don’t help build new social relationships. This
leads to a situation where people often feel awkward when meeting new people.
(
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Encouraging you to be friends with strangers on FB is creepy
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,
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Relationship origin of
Facebook friends of users in the United States as of September 2014
​
, )
2. Dating social networks such as Tinder are designed to create new social relationships but
don’t have a context for communication. (
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Because let’s be real, we can’t like someone we
never really knew
​
). Researchers confirm that Tinder is an app for hooking up, and it
DOESN’T work as anything else but a Hookup app (
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Almost HALF of users only swipe +
stats
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,
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51.5% said they believed Tinder was designed for hooking up, 33.5% said dating,
and 15% meeting people
​
,...