Selfie GO
Selfie GO
Token: SGO


AR Social Network

ICO dates
Start date: 2018-08-10
End date:

Registrated in: Undefined

Platform: Ethereum
Type: ERC20

PREMIUM ICO

Selfie GO categories
Entertainment
Selfie GO token sale
KYC passing required Yes | Whitelist No | Restriction for countries USA, Canada, China, Singapore
Tokens for sale 100,000,000
Token distribution in ICO
50%
50%
Selfie GO news, social
Selfie GO search trends in Google
Random whitepaper excerpts

Ver 1.0.10
Executive Summary
5
Market background and current social networks
6
Description of the current market of social networks
6
Augmented Reality market overview
7
The growth of AR in comparison to VR
8
Disadvantages of social networks
8
Problems with stable social connections
9
Selfie GO overview
10
Augmented Reality GO map
10
Selfie towers
11
Selfie Battle
12
Invitation to take a selfie
13
Personal Towers
13
Social Network
14
News Feed
15
How does mutual interest work at close range?
16
Business model
16
User Acquisition
16
Target markets: USA, Europe, Asia
16
User demographics
19
Users’ portraits
20
Target metrics
21
User Acquisition Channels
22
Marketing campaign goals
22
Resources for the realization of our marketing campaign
<...

User growth forecast
26
Selfie GO viral mechanics
27
Link sharing
27
Invitations
27
User retention
27
Features to increase user engagement and retention
28
Daily rewards
28
Push-notifications
28
Messenger
28
Monetization
29
Monthly Selfie GO performance forecast
30
Advertising
30
CPM rates for different geos
31
Advertising revenue forecast
33
In-App Purchases
33
In-App Revenue forecast
34
Service Fees
34
Service fee Revenue forecast
35
Tokenomics
36
Introduction
36
Using Tokens
37
Burning Tokens and Token Price Growth Factors
37
Advantages and earnings for SGO token holders
37
Token
38
SGO tokens
38
Allocation
40
Token Distribution
40
Pre sale and sale bonus structure
43
Presale
43
...

Core Team
48
Andriy Semenyuk - Founder
48
Bohdan Repekh - Executive Director
48
Maksym Shash - Chief Marketing Officer
49
Dmytro Kustov - Chief Strategy Officer
49
Julia Morar - Head of PR
50
Stanislav Petrovsky - Chief Technical Officer
50
Advisors
5

4
Romanas Ramanauskas
CEO, Agata.VC | Co-founder, DLT laboratory | Blockchain, AR/VR, IoT, AI/ML, Digital
Health
5

2
Michael Kim
CEO & Founder of CoinInside
52
Jens Kroeger
Strategy Consultant | ICO advisor | Agile Coach | Digital Marketing Entrepreneur | Investor
53
Caterina Ferrara
CEO & Founder at Neuralia | TEDxSpeaker | ICO Advisor | BlockchainLadies Founder |
Digital Health Expert | Startup Grind
53
Jillian Godsil
PRO Mingo, ICO Advisor, Crypto Journalist, Blockchain Speaker, Broadcaster
DublinCityFM, Law Changer
54
Disclaimers
54
...

Executive Summary
Selfie GO is a social network that uses gamification, AR technology and its own cryptocurrency
to help people find friends in just a couple of steps.
Selfie GO offers an innovative view on interactions within social networks. Classic social
networks do not offer any motivation for building new, long-lasting friendships, and dating
services do not provide any context for long-term communication. One of the main goals of
Selfie GO is to help users make new acquaintances and find friends. To this end, Selfie GO uses
AR and gamification, encouraging users to share photos, participate in weekly tournaments and
create their own content. Geolocation and augmented reality make it possible to create a more
valuable and engaging news feed, based not only on personal connections and interests but also
on surrounding events.
The project includes an entire business-oriented environment based on cryptocurrency. Selfie
GO will provide its own marketplace and token transfer system, as well as an ...

Market background and current social networks
Description of the current market of social networks
In 2017 the number of social media users worldwide reached 2,46 billion.
Number of social media users worldwide from 2010 to 2021 (in billions)
Though even at the beginning of 2016, there was a monthly decline in the number of tweets, and
a study last year found out that the Twitter Android app use was down 23%, Instagram - down
23% and Facebook - down 8%.
...

The Hootsuite stats show that we’re witnessing a migration from desktop to mobile:
Facebook is still king, but the average number of interactions within it is slowly falling. Current
Social Networks remain engaging only during a certain period of time because they do not create
additional value for users. Most social networks are web 2.0 and none of them are web 3.0.
Nowadays, people choose to interact with content, not just create it.
This is the reason why messengers are developing faster than social networks — they are the
most important part of existing social networks.
Augmented Reality market overview


We expect that AR will ultimately become a larger market than VR

” © Goldman Sachs
In a recent report, the Goldman Sachs investment bank claims that augmented reality hardware
and software sales will rise from $2.4 billion in 2018 to $48.2 billion in 2025. Key players in the
mobile augmented reality market today include Alphabet's Google, Apple, Snap and F...

The growth of AR in comparison to VR
AR and VR will be the main driver of mobile games market growth. According to

Digi-Capital
forecasts, after a period of relatively similar results, AR will rapidly break out both in terms of
application and profit. Digi-Capital forecasts a staggering $108 billion for the AR industry.
The incredible success of Pokemon GO proves AR’s capability to attract millions of users.
SurveyMonkey Intelligence

has named Pokemon GO the most popular mobile game in US
history with more than 21 Million DAUs in the United States only.
Disadvantages of social networks
It’s often quite difficult to interact with new people. The best way to make friends and build
relationships naturally is to do something together without thinking about making a good
impression. For example, Pokemon GO helped many people make friends and partners.
We are going to expand on this idea of making new friends through collective achievements.
People become much clos...

Problems with stable social connections
1. Existing social networks such as Facebook don’t help build new social relationships. This
leads to a situation where people often feel awkward when meeting new people.
(

Encouraging you to be friends with strangers on FB is creepy

,

Relationship origin of
Facebook friends of users in the United States as of September 2014

, )
2. Dating social networks such as Tinder are designed to create new social relationships but
don’t have a context for communication. (

Because let’s be real, we can’t like someone we
never really knew

). Researchers confirm that Tinder is an app for hooking up, and it
DOESN’T work as anything else but a Hookup app (

Almost HALF of users only swipe +
stats

,

51.5% said they believed Tinder was designed for hooking up, 33.5% said dating,
and 15% meeting people

,...

Selfie GO Roadmap

1
2007
Foundation of Elyland.
2
2010 - 2017
6 successful projects released.
3
2017
Creation of the AR platform.
4
March 2017
Selfie GO development start.
5
December 2017
Selfie GO Alpha version release.
6
February 2018
ICO preparation.
7
April 2018
Website launch with full ICO documentation.
8
May - August 10, 2018
Private presale.
9
August 10 - 31, 2018
Public presale.
10
August 15, 2018
Product launch (an AR social network, a blockchain-based internal wallet, an auction, an advertising platform based on integration with a third-party system with the advertising revenue distributed from it).
11
October 9 - November 8, 2018
Public Token Sale.
12
November 2018
Going public on Exchanges.
13
February 2019
Proprietary advertisement platform release.
14
June 2019
Marketplace release.
Bohdan Repekh
Bohdan Repekh Executive Director

Stanislav Petrovskyi
Stanislav Petrovskyi Chief Technical Officer

Dmytro Kustov
Dmytro Kustov Chief Strategy Officer

Julia Morar
Julia Morar Head of PR

Max Shash
Max Shash Chief Marketing Officer

Olena Tkach
Olena Tkach Chief Product Officer

Kyrylo Staroverov
Kyrylo Staroverov Product Manager

Olesia Stepanchuk
Olesia Stepanchuk Chief Relationship Officer

Iryna Sivach
Iryna Sivach Chief Legal Officer

Yuliia Skochylo
Yuliia Skochylo Legal Officer

Nataliia Homolska
Nataliia Homolska Chief Financial Officer

Kateryna Kozemirova
Kateryna Kozemirova Art Director

Igor Ermolenko
Igor Ermolenko Lead developer

Artem Storozhuk
Artem Storozhuk Senior Java Developer

Serhii Bilokur
Serhii Bilokur Senior Java Developer

Andrii Loievets
Andrii Loievets Senior Java Developer

Vitalii Polchuk
Vitalii Polchuk Senior Java Developer

Maria But'ko
Maria But'ko Lead UI/UX designer

Ihor Kalchenko
Ihor Kalchenko web-designer

Tatyana Pashko
Tatyana Pashko web-designer

Alex Ryhluk
Alex Ryhluk UI/UX designer

Dmytro Demkovych
Dmytro Demkovych 3d Artist/2d Artist

Iryna Semenyuk
Iryna Semenyuk QA Engineer

Vitalii Andrieiev
Vitalii Andrieiev QA Engineer

Andrey Gilyov
Andrey Gilyov QA Engineer

Maryna Domina
Maryna Domina HR Director

Romanas Ramanauskas
Advisors Romanas Ramanauskas CEO, Agata.VC | Co-founder, DLT laboratory | Blockchain, AR/VR, IoT, AI/ML, Digital Health

Michael Kim
Advisors Michael Kim CEO & Founder of CoinInside

Jens Kroeger
Advisors Jens Kroeger Strategy Consultant | ICO advisor | Agile Coach | Digital Marketing Entrepreneur | Investor

Caterina Ferrara
Advisors Caterina Ferrara CEO & Founder at Neuralia | TEDxSpeaker | BlockchainLadies Founder | Digital Health Expert | Startup Grind Jillian Godsil PRO Mingo, ICO Advisor, Crypto Journalist, Blockchain Speaker, Broadcaster

Jillian Godsil
Advisors Jillian Godsil PRO Mingo, ICO Advisor, Crypto Journalist, Blockchain Speaker, Broadcaster DublinCityFM, Law Changer

Alex Ryhluk
Alex Ryhluk
UI/UX designer
UI/UX Designer
Andrey Gilyov
Andrey Gilyov
QA Engineer
QA Engineer
Andriy Semenyuk
Andriy Semenyuk
Founder
Bohdan Repekh
Bohdan Repekh
Executive Director
Executive Director
Caterina Ferrara
Caterina Ferrara
CEO & Founder at Neuralia | TEDxSpeaker | BlockchainLadies Founder | Digital Health Expert | Startup Grind Jillian Godsil PRO Mingo, ICO Advisor, Crypto Journalist, Blockchain Speaker, Broadcaster
ICO Advisor
Advisor & Community Manager
Dmytro Demkovych
Dmytro Demkovych
3d Artist/2d Artist
3D Artist/2D Artist
Iryna Sivach
Iryna Sivach
Chief Legal Officer
Jens Kroeger
Jens Kroeger
Strategy Consultant | ICO advisor | Agile Coach | Digital Marketing Entrepreneur | Investor
Jillian Godsil
Jillian Godsil
PRO Mingo, ICO Advisor, Crypto Journalist, Blockchain Speaker, Broadcaster DublinCityFM, Law Changer
Advisor
Advisor. Editor and content writing
Advisor-PR
PRO Mingo, ICO Advisor, Crypto Journalist, Blockchain Speaker, Broadcaster Dublin City FM
Business Development Officer & Lead Advisor
PR Advisor
Advisor - Marketing & PR
Julia Morar
Julia Morar
Head of PR
Head of PR
Maria But'ko
Maria But'ko
Lead UI/UX designer
Lead UX/UI Designer
Maryna Domina
Maryna Domina
HR Director
HR Director
Max Shash
Max Shash
Chief Marketing Officer
Michael Kim
Michael Kim
CEO & Founder of CoinInside
CEO and Founder of CoinInside
Product Development
CTO, Co-Founder
CTO, Co-Founder
Full-stack Developer
Business Development Advisor
CEO & Founder of CoinInside Former executive of EA, Microsoft, Blizzard, Wargaming, and Havok
CTO, Co-Founder
GAMING ADVISOR
Olesia Stepanchuk
Olesia Stepanchuk
Chief Relationship Officer
Romanas Ramanauskas
Romanas Ramanauskas
CEO, Agata.VC | Co-founder, DLT laboratory | Blockchain, AR/VR, IoT, AI/ML, Digital Health