Soundeon
Soundeon
Token: SND


Blockchain Music Platform

PreICO dates
Start date: 2018-06-27
End date: 2018-09-15

ICO dates
Start date: 2018-09-30
End date: 2018-10-30

Registrated in: Estonia

Platform: Ethereum
Type: ERC20

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Soundeon categories
Entertainment Investment Media Art Platform
Soundeon whitepaper
Video
Soundeon token sale
KYC passing required No | Whitelist No | Restriction for countries China,Singapore,USA
Soft cap 52,700,000 SND
Hard cap 650,000,000 SND
Tokens for sale 650,000,000
Token distribution in ICO
65%
65%
Minimal investment 70 USD
Acceppting BCH,BTC,ETH,LTC
Soundeon news, social
Soundeon search trends in Google
Random whitepaper excerpts

Table of Contents
Abstract
1
Mission Statement
2
Vision
2
Artists’ Manifesto
2
The Music Industry Problems
3
Introduction
3
Recorded Music
3
Music Publishing Agreements
4
Mechanicals: Collecting Internationally
5
Unclaimed Royalties
6
Record Company Contracts
8
Live Event Ticketing
10
Scalping
10
Legislation
11
Flawed solutions
11
Fraud
12
Recorded Music and Ticketing Disconnect
12
The Soundeon Solution
14
Soundeon Monitor
16
Music Token Sale
17
Soundeon Exchange
18
Soundeon Tix
19
Soundeon Player
20
Soundeon System Architecture
21
Soundeon Layers Stack
21
Soundeon Identity Protocol
22
Soundeon Rights Protocol
22
Soundeon Exchange
23
...

Soundeon Music Token Sale
24
Soundeon Tix
25
Soundeon Subscription Protocol
26
Soundeon Payment Protocol
27
Soundeon Subscription Channels
27
The Soundeon Token
31
Key Characteristics
32
Layer by layer description of Token use
33
Token Sale Details
35
Legal Disclaimer
38
Appendix 1: FAQ
39
Appendix 2: Marketing Details
46
and Business Development
Strategy Brief
...

Abstract
In 2016, growth in streaming revenue achieved a staggering 60.4%, now making up
50% of the total recorded music revenue worldwide.
1
Whilst the likes of iTunes and
Spotify explode in streaming volumes, this success often surpasses the actual artist,
profiting cliques of powerbrokers through clandestine backroom deals. As an ever-
growing share of artist’s income derives from touring and events, intermediaries
have caught up and plagued the simple process of ticketing into an extortion
scheme victimizing artists and fans. Soundeon presents a step-by-step solution to
not only invigorate the music business with fairness, transparency, trust and
independence but unleash the value potential of merging recorded music and
ticketing into a transcending fan-centric experience.
This paper describes the world’s first vertically integrated blockchain solution that
transcends digital multimedia distribution and live event ticketing. Based on the
proprietary Ethereum-based pr...

Mission Statement
To discover new talent and empower creators to take control of their works by
developing a blockchain-based digital media rights management and live ticketing
environment that is uncensored, immutable, fair, transparent and fosters an ever-
closer relationship between the artist and fan.
Vision
We envision a modern music industry that is revived with transparency and fair
treatment that bridges the gap between the artist and fan. Where talent’s success
relies on merit and creators can solely focus on creating.
Artists’ Manifesto
In line with this conviction, Soundeon prescribes to the principle of equal
opportunity for all, independent of race, religion or family background. It is our
shared responsibility to promote the arts across disadvantaged communities by
contributing 10% of Soundeon’s income to philanthropic endeavors.
soundeon.com
Page 2
...

The Music Industry Problems
Introduction
The music industry is traditionally split between recorded and live music ticketing,
each with their unique and ine
ffi
cient practices nullified with the advent of the
internet. Soundeon’s novel approach to resolving the hurdles faced by artists and
fans on and o
ffl
ine requires the blockchain platform to natively address these
market frictions layer-by-layer. Hence below, we set forth to discuss the most
pressing problems in recorded rights management and distribution, followed by,
live event ticketing (otherwise known as touring). This section concludes with an
explanation of the massive disconnect that exists between recorded and live music
and the enormous value potential from using blockchain to integrate these
traditionally segregated aspects of music industry.
Recorded Music
Recorded music dates back to the early 20th century with the advent of disruptive
sound recording technologies. The industry as we k...

$66.2 billion
Opportunity
$24.4 billion
Recorded
music
$9.8 billion
Secondary
ticketing
market
$32.0 billion
Recorded
music
Source: IFPI, PWC, Nielsen,
Music Business Worldwide
Music Publishing Agreements
Contemporary music publishing agreements contribute 65 to 85 percent of the
aggregated net publishing income to the songwriter. Seemingly straight forward at
first glance, and an improvement since the burdensome 50/50 profit split
agreements that were common pre-1980. However, to this day the “cost
deduction” clauses remain the favorite trade trick of publishing royalty sharks. Such
clauses are infested with inflated or purely arbitrary terms which govern advances,
administrative costs, and restrictions.
Publishinh is further complicated by jurisdiction. For instance, in the U.S., the
world’s largest music industry market, the 1909 Copyright Act of Congress formed
what is known in the music trade as “com...

Labels often try to reduce publishing royalty obligations with various techniques,
such as paying for mechanical licenses only on product sold rather than shipped
(often with generous spoilage rates) or avoiding paying mechanical licenses
altogether by for music sold through record clubs.
7
Such techniques not only
reduce the optimally intended paychecks to songwriters but also stall payments for
many months.
Mechanicals: Collecting Internationally
Having shown in this brief overview how clustered with loopholes complicated
publishing contracts are, this complication is compounded as we expand to other
jurisdictions. For instance, United Kingdom has no compulsory licensing and only
the first mechanical license is required (rightfully obtained with copyright owner’s
permission). In the U.K., mechanical rights rates are a percentage of a records price
(unlike in the U.S.) and are negotiated by the Mechanical Copyright Protection
Society. MCPS collects 8.5% of the highest pric...

Massive Unclaimed Mechanical Royalty Market
Delays in rightful payments by public rights organizations (PROs) to songwriters is a
longstanding fact. Payments may be made regularly, however, these disbursements
may reflect uses years previously. Unclaimed royalties are placed in escrow, pooled
and ultimately divided arbitrarily by those who claim their royalties.
9
Within the
music business this appropriation and distribution is simply called the “black box.”
Beyond registering with every mechanical rights organization in the world or going
through an intermediary administrator who often charges up to 20% in collection
fees, the rights owner needs to undergo through a separate and burdensome
process to collect royalties from interactive players.
Interactive players constitute those which play songs on-demand, the likes of
Spotify and Deezer (excludes Pandora and radio) which pay royalties based on the
geographic location of the stream occurring. In the U.S., this figure stands a...

Soundeon Roadmap

1
March 2020
Soundeon Protocol launch for External Services
Ruslan Guseynov
Ruslan Guseynov Strategy & Development

Jeff Bacon
Jeff Bacon Head of Partnerships

Aram Abgaryan
Aram Abgaryan Business Development

Anna Tolstochenko
Anna Tolstochenko Head of Marketing

Tim Guseynov
Tim Guseynov Creative Consultant

Art director
Art director Art Director

David Drake
Advisors David Drake

David Drake
David Drake
Strategic Advisor
Advisor
INVESTMENT ADVISOR
Chairman of LDJ Capital
INVESTOR
Managing Partner at LDJ LP Fund Investments
Founder - LDJ Capital Inc
Key Advisor
INVESTMENT AND ICO ADVISOR
ICO Adviser
Chairman of LDJ Capital, LDJ Real Estate Group, Drake Hospitality Group
Founder & Chairman at LDJ Capital. Baanx.com Board Advisor. Leading figure within Cryptocurrency.
Chairman of LDJ Capital
Advisor
BlockChain Advisor
Chairman at LDJ Capital, Board Advisor at Ambrosus and LAToken
Chairman LDJ Capital
Financial Advisor
Advisor & Director on the Advisory Board
STRATEGY ADVISOR
Chairman LDJ Capital
Chairman at LDJ Capital
Founder and Chairman, LDJ Capital
Founder and Chairman, LDJ Capital
Advisor
FOUNDER AND CHAIRMAN, LDJ CAPITAL
David Drake is the Chairman of LDJ Capital
Chairman at LDJ Cayman Fund Ltd.
Investor Relations/Senior Advisor
Advisor
Board Advisor
Founder and Chairman, LDJ Capital Inc. (New York)
Chairman At LDJ Capital
Board Advisor
#1 Crypto Expert on ICObench
Chief STRATEGY officer
Advisor, New York, USA
Advisor
Advisor
ADVISOR
Founder and Chairman, LDJ Capital
Chairman of LDJ Capital, Victoria Partners, LDJ Real Estate Group, Drake Hospitality Group and the Soho Loft Group.
Managing Partner