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Table of Contents
Background / Industry as is today
1.2 Vision & Mission statement
1.3 Market Size
1.4 Sport Fans
1.5 Differentiated and fragmented platforms
1.6 Competitive Landscape
Visualising blockchain in Sports
4.1 Fan Loyalty data
4.2 Data transparency
4.3 Sports data
5.1 A utility token
Community Reward pool
6.1 Earning from community Reward pool
6.2 Process of earning Sportco coins
6.3 Using your sportco coin
Existing and expanded products & services
8.1 Guiding principles
Usage of funds
Customers and Partners and Associates and early Supporters
INDUSTRY AS IS TODAY
Since the 1990s, TV as a medium revolutionized the way a sport was watched. As communication
mediums increased the Sport fan community found empowerment. With the internet
revolution Sport fans could now access scores and news on their desktop. With the mobile
revolution, the Sport fan found sports idols, their performances, records and news on their
Nowadays with the proliferation of Social Media Sport fans find new friends across the borders
and form their own communities of interest. Going forward augmented reality will enable
Sports fans to transpose themselves into stadia; at player training sessions and even locker
rooms! Artificial Intelligence applications will allow fans to play their own games and contests
within the Sport games.
So where does all this leave the Sports fans who are scattered across the world and
languages but united by their passion for sport, their favorite teams and players? Is there a
way to c...
1.3 MARKET SIZE:
One of six people on this planet have a common passion for sports. This makes a target
market of 1 billion sports fans. Among this sports population, several people have an affinity to
multiple sports and events. As such, the total value of sports and related commercial activities
including online games is currently about $200 billion. And growing. Growing at a pace faster
than the fastest GDP growth of any country!
Sports fans create several markets. These markets consist of Competitive Sports tournaments
across the world, games, merchandising, media and ofcourse lifestyle sports. In our view, the
enterprise life value of the sport fan when compared with different phases of life of their
career is one of the highest across industries. This is explained by the fact that most Sport fans
are there for life and remain loyal - making it the envy of marketing professionals.
1.4 SPORT FANS:
The consumption of sports has changed in the last twenty years and will continue to change
1.5 DIFFERENTIATED AND FRAGMENTED PLATFORMS:
Sports and Sport fan have become deeply fragmented.
Every sport is now differentiated by the country, club, region and marquee events such as
World cups, Olympics and sport related championships such as Wimbledon and Champions
League. Languages add another differentiator across geographies.
It is even worse for the sports fans who are constantly exposed with different online media.
Furthermore, sports fans have perhaps more media options, but not a voice, in how sports
media should function. Media is often thrust upon them and their only choice is to accept it
or move to another media. In addition, Sports fans have to pay for everything. In theory, the
sport fan is in the centre of the entire sporting phenomenon. It is after all, to a large extent,
the revenue generated by sports fans that funds the development of sports; yet somehow,
the sports fan is not in the economics. It is the same situation with Sports institutions and
organisations. Sports marke...
Vast majority of sports fan are not rewarded for their online contributions.
No single platform to fulfill online sporting needs of Sports fans.
Lack of a global peer to peer currency in Sports.
Sport Fans today do not have technology enabled tools to enhance their engagement. They
are fully dependent on external media in this regard.
We will provide multiple ways for all Sports fans who contribute in content creation, knowl-
edge share and building of communities to be rewarded on our platform.
Sportco will be a multi layered platform that will holistically capture the journey and fulfill the
needs of the sports fan.
Sportco coin will aim to be the preferred currency of choice across global sports world.
Sportco will use blockchain to decentralise and provide specific tools for analytic overlays,
gaming and online media experience.
4.2 Data transparency:
Blockchain will bring transparency in the system. This transparency will help in making data
transparent to all. The data transparency will create value.
The transparency will allow more fans to participate.
The sports fans will bring disruption in the sports media by being in the middle of the ecosys-
tem. The sports fan gets rewards and the attention from the community to encourage him to
4.3 Data and AI driven Sports Prediction & Performance
Sport Fans with their increased interest on field performance and off field activities of players,
look for advanced data and analytics to play and do well in ever widening space of fantasy and
prediction games online. The access and use of big data will allow sports fans to improve their
performance, be accomplished players themselves whilst appreciating the predictive abilities
of new technologies such as Swarm and of course AI.
As this is just the beginning, the new technologies and better understanding of fan be...
On field Sport performance of real players will also improve with the use of specific technology
and use of the right data and process. The proprietary tools that we will prepare will help
team managers and coaches to identify opportunities and improve their playing strategies
without the necessary increase in budgets. Blockchain will cause on field disruptions by making
it possible to pick more rookie players in identified opportunistic slots (within allocated team
compositions) which would otherwise not be possible.
Sport does not have a centralized utility token. Here is the opportunity by using technology.
Blockchain enabled Sportco coin will be the economic basis of interaction within and outside
the Sportco ecosystem.
Blockchain can authenticate Memorabilia. Sportco coin can enable a fan to enter in a compe-
tition and win a grand prize with the knowledge of sports. Such tournaments can co-exist with
existing fans as well as in the fantasy world of sports.
Fans can als...
5.1 A utility token
A utility token operates in its own ecosystem, without any expectation of increase in value or
generation of income and is mainly expected to be used within a specific ecosystem. Unlike
listed securities, there is no guarantee of assigning any commercial value or generating any
income from the Sportco token.
Sportco has an existing community base of 500,000 sports fans.
Within this ecosystem,
i) Sportco token can be obtained by contributing content, playing and winning sports games,
bring more community members to Sportco platforms.
ii) The Sportco token can be redeemed in Sportco marketplace for sports merchandise, tickets,
premium content, memorabilia and various sports products.
iii) Sportco token reward and sale will help to SCALE and ENHANCE the access to existing
community and product base; demonstrating experience in sports media and game business.
For any questions please also see
A large percentage of the tokens (25% above th...
Started with 1st Sport Website & blog.
Reached 100,000 fans.
Reached 4 Sports and created 2nd Website.
Reached 500,000 fans among sports communities.
Moved technology from outsourced to inhouse team.
Completion of token sale. Launch of Quiz & Predictor Game. Proprietary AI based index for Soccer & full fledged merchandising Marketplace.
Sportco Champion 2018. Augment Reality
Application of new technologies in sports.