SportyFi
SportyFi
Token: SPF


Sports Investment & Funding Ecosystem

ICO dates
Start date: 2018-08-21
End date:

Registrated in: UK

Platform: Ethereum
Type: ERC20

PREMIUM ICO

SportyFi categories
Sports
SportyFi whitepaper
SportyFi token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 1,500,000 USD
Hard cap 16,000,000 USD
Tokens for sale 134,000,000
Token distribution in ICO
67%
67%
SportyFi news, social
SportyFi search trends in Google
Random whitepaper excerpts

EXECUTIVE SUMMARY
Everyone loves sport. It drives us to challenge our limits, keeping us healthier,
happier and passionately motivated. Sport boosts self-esteem and brings people
closer together. Yet the sports industry today is an enormous, trillion-dollar
commercial enterprise involving countless participants on all levels of economic
activity, where goods and services are traded daily all over the world.
Athletes, especially up-and-coming ones at the outset of their professional careers,
face many issues when it comes to funding their training and participation in
worldwide competitions. Many athletes depend exclusively on institutions that
control nancing in sport, which then own their image rights and career path. Many
clubs and other sports organizations also frequently struggle with nancial and
liquidity issues, lacking channels to monetize their fans' attention. SportyCo is about
to change this.
SportyCo will provide the wider global community with ways to invest in sport,
...

1. THE IDEA BEHIND SPORTYCO
The blockchain technology revolution enables SportyCo to actively participate in
the coming paradigm shift in the sports industry, reaching for goals that were
beyond the horizon of realistic implementation before the advent of blockchain.
SportyCo facilitates a revolution in the world of sports nancing, providing a direct
nancial connection between athletes, sports clubs and sports organizations on the
one hand, and the general public of fans, sports enthusiasts and individual
businesspeople on the other. SportyCo will not only add an additional player to the
sports industry, it will rather establish a completely new (sub)industry. It will create
blockchain-based possibilities which were not possible or existing to date.
2. THE DEPLOYMENT OF THE SPORTYCO FINANCING
ECOSYSTEM
The roadmap to the full deployment of the SportyCo nancing ecosystem is
extensive, divided into three basic Phases:
Phase 1: Token Crowdsale Phase
Phase 2: Platform Deve...

The SPF Token Crowdsale will be open for 17 days from its launch. The smart
contract will generate SPF Tokens immediately upon receiving ETH at its address. In
due time, after the Token Crowdsale reaches its hard cap or closes after 17 days,
whichever occurs rst, the SPF Tokens will be released to the contributors and to
SportyFi Ltd, according to the split outlined above. Each ETH contributed will
generate a corresponding number of SPF Tokens (approx. 2,500 SPF Tokens for the
contributor, plus potential bonuses and a corresponding amount of SPF Tokens to
be distributed to SportyFi Ltd).
A 10% bonus will be allocated to:
- contributors who contribute within 72 hours of the SPF Token Crowdsale launch; or
- contributors who contribute over 100 ETH.
Please note: each contributor cannot receive a bonus in excess of 10% (even if they
contribute within 72 hours of the SPF Token Crowdsale launch with more than 100
ETH). No other bonus of any kind or nature will be offered subsequently. SportyFi ...

PHASE 2:
SMART MANAGER PLATFORM DEVELOPMENT AND DEPLOYMENT PHASE
SportyCo will consist of Smart Manager Platform.
Depending on the amount of funds contributed, SportyCo will rst develop and
deploy the Smart Manager Platform (divided into two phases, the Donations
Module if up to USD 3.5 million is contributed and thereafter the Investment
Module if over USD 3.5 million is contributed). If over USD 9,000,000 is
contributed, the excess, up to the hard cap, will be assigned to the SportyCo
Professional Fund (SUBSEQUENT COMMENT SportyCo: during the SPF Token Pre-
Crowdsale and Crowdsale USD 5.1 million (in ETH equivalent) were contributed –
therefore the SportyCo Professional Fund will not be initiated).
$0 - 1,499,999
Token Crowdsale is not successful
(all invested funds will be returned
to the investors)
$1,500,000 - 3,499,999
Development and Deployment of
the Donations Section within the
Smart Manager Platform
$3,500,000 - 8,999,999
Devel...

USD CONTRIBUTED
ACTION
$0 - 1,499,999
Token Crowdsale is not successful (all invested
funds will be returned to the investors)
$1,500,000 - 3,499,999
Development and Deployment of the Donations
Section within the Smart Manager Platform
$3,500,000 - 8,999,999
Development and Deployment of the Investment
Section within the Smart Manager Platform
$9,000,000 -
up to the amount
Allocation of the Founds into the SportyCo
of hard cap of 16 million (less potential bonuses)
Professional Fund
SPORTYCO
SMART
MANAGER
PLATFORM
SportyCo's Smart Manager Platform facilitates a revolution in the world of sports
nancing, providing a direct nancial connection between the athletes, sports clubs
and organizations with the public of fans, sports enthusiasts and individual
businesspeople.
The Smart Manager Platform is a blockchain-based sports crowdfunding platform,
acting as an intermediary connecting those with an active ...

DONATIONS
The Donations Module will offer athletes a blockchain-based platform where
MODULE
they are able to create proles listing their current achievements and plans for
the future, and their specic crowdfunding goals. Opening an account on
SportyCo will be guided by SportyCo's detailed instructions, and will be free of
charge.
A detailed presentation of the athlete is crucial for a successful crowdfunding
campaign. Instructions embedded in the platform will guide each athlete to
provide the best story for the donors, set the fundraising target, upload photos
and provide engaging videos. Furthermore, he platform will offer each athlete
predetermined options for givebacks (small gifts or a simple thank you note in
a letter, signed card or even a signed jersey, public social channels thank you
notice, ticket for the next game, and similar), while each athlete will also be
presented with the option to generate their own custom givebacks.
Athletes will be free to specify ...

Below is the concept of an athlete's personal prole and the basic available
features in the Donations Module:
Once an athlete opens their personal account, they can start campaigning, and
from thatmoment on, success will predominantly lie in their own hands, and those
of their networkingsupporters. If they catch the right momentum and their strategy
is sound, backed by realisticpotential, they will likely succeed in attracting nancial
interest. The campaign's visibility isup to the athlete's network from that point on,
available for promotion on social media, withsupporters, friends, relatives, fans
and the general public. SportyCo's back ofce, however, looksto also actively assist
promising athletes with prole management tasks, so that their
fundraisingcampaign has an optimal chance of success.
ACTIONS
Upon the conclusion of a campaign, SportyCo's back ofce will guide the athlete in
AFTER THE END
the collectionof the funds and the exchange of the SPF Tokens into a...

THE PURPOSE
The purpose of the SPF Token within the Donations Module will be:
OF THE SPF
- to make donations;
TOKEN WITHIN
- to purchase support from SportyCo in relation to prole management and
THE DONATIONS
campaign strategy;
MODULE
- to purchase special features, such as the “Featured section” or “Hot pick” and
similar features.
EXAMPLE CASE
Claire is 18, a highly promising tennis player. She was just invited to play at a
PRESENTATION
prominent tournament in London. Her parents are facing severe liquidity issues.
She'll have to cancelthe trip since she cannot afford the USD 7,000+ travel and
accommodation costs. However, she decides to open a personal account on the
SportyCo Smart Manager Platform and ask fordonations. She designs an
appealing prole with detailed description of her achievements andcareer
trajectory, accompanied by photos and with a short video addressing the
contributors.With personal network engagement...

SportyFi Roadmap

1
Q2 2014
- The SportyCo core team sets up the online marketplace;
- Connecting professional coaches and fitness enthusiasts all over the world.
2
Q1 2015
- Trainers4me.com goes live.
3
Q2 2015
- Tennis superstar Ana Ivanović joins the Trainers4me project as a co-owner.
4
Q1 2016
Launch of Onlinegym4me.com, offering sports enthusiasts across the globe the ability to exercise and stay in shape using live-streamed and recorded online classes.
5
Q2 2016
Technogym, the leading global manufacturer of home and commercial tness and gym equipment, joins Onlinegym4me.com as a strategic investor.
6
Q1 2017
Concept development for the SportyCo platform, including viability assessment and legal review of the project.
7
November 2017
Alpha version of the SportyCo Smart Manager Platform related for closed testing.
8
Q2 2017 November 2017
Start of SPF Token Crowdsale SAVE THE DATE.
9
Q1 2018
Launch of the SportyCo Smart Manager Platform for crowdsourcing donations and connecting up-and-coming athletes with investors.
10
Q2 2018
Launch of the SportyCo Professional Fund setting up the professional Advisory Board.
11
2019
SportyCo to become the default choice for athletes/clubs and other sports organisations in raising funds.
Marko Filej
Marko Filej Co-founder, CEO

Simon Zgavec
Simon Zgavec Co-founder, Legal & Compliance

Tomaz Cepon
Tomaz Cepon Co-founder, COO

Kevin Harrington
Kevin Harrington Co-Owner of SportyCo and the original Shark on Shark Tank

Roberto Carlos
Roberto Carlos Partnership Manager

Richard Lofgren
Richard Lofgren Global Business Partnership Advisor

Peter Sepetavc
Peter Sepetavc Marketing Consultant

Jaka Kovič
Jaka Kovič Community Manager

Luka Pecavar
Luka Pecavar Product Manager

Grega Likar
Grega Likar Corporate Design

Andreja Rok
Andreja Rok Social

Charlie Shrem
Advisors Charlie Shrem Bitcoin Pioneer

Phillip Nunn
Advisors Phillip Nunn Entrepreneur, CEO and international speaker on Blockchain, Cryptocurrency and fintech

Dino Pasalic
Advisors Dino Pasalic Football Manager

Robby Schwertner
Advisors Robby Schwertner Blockchain technology influencer

Joseph Weinberg
Advisors Joseph Weinberg Business Development Advisor

Peter M Moricz
Advisors Peter M Moricz Blockchain Business Development Advisor

Tomislav Mucic
Advisors Tomislav Mucic Blockchain Consultant

Igor Zgonc
Advisors Igor Zgonc Blockchain Consultant

Andrej Plankar
Advisors Andrej Plankar Blockchain Consultant

Andrej Plankar
Andrej Plankar
Blockchain Consultant
Blockchain Consultant
Blockchain Specialist
Blockchain Business Consultant
Blockchain Business Consultant
Blaž Carli
Blaž Carli
Lead Developer
Charlie Shrem
Charlie Shrem
Bitcoin Pioneer
Bitcoin Pioneer
Blockchain Expert, Co-Founder @ Bitcoin Foundation
Founder of the Bitcoin Foundation and founder and CEO of BitInstant LLC
COO at Jaxx.io
Founder at CryptoIQ | Founder at Bitcoin Foundation
Blockchain Advisor
Early Bitcoin Evangelist & Investor
Grega Likar
Grega Likar
Corporate Design
Designer
Igor Zgonc
Igor Zgonc
Blockchain Consultant
Blockchain Consultant
Blockchain Business Consultant
Joseph Weinberg
Joseph Weinberg
Business Development Advisor
Kevin Harrington
Kevin Harrington
Co-Owner of SportyCo and the original Shark on Shark Tank
Entrepreneur and original shark on the Shark Tank
Advisor
Business Advisor
Marko Filej
Marko Filej
Co-founder, CEO
Co-founder, CEO
Serial Entrepreneur, CEO & Co-Founder of SportyCo
Peter Šepetavc
Peter Šepetavc
Marketing Strategy & PR Consultant
Phillip Nunn
Phillip Nunn
Entrepreneur, CEO and international speaker on Blockchain, Cryptocurrency and fintech
ITO Ambassador
Business Development Associate
Strategic Advisor
Top ICO Advisor
Advisor
Advisor
Cryptocurrency Evangelist
Entrepreneur, CEO and international speaker on Blockchain, Cryptocurrency and fintech
Blockchain online influencer
Marketing Advisor
Advisor, Wealth Chain Capital Manchester, United Kingdom
Cryptocurrency Evangelist
ITO Ambassador
Richard Lofgren
Richard Lofgren
Global Business Partnership Advisor
Representative for North America
Robby Schwertner
Robby Schwertner
Blockchain technology influencer
BLOCKCHAIN ECONOMY EXPERT
International Event Manager
Simon Žgavec
Simon Žgavec
Co-founder, Legal & Compliance
Tomaž Čepon
Tomaž Čepon
Co-founder
Tomislav Mucic
Tomislav Mucic
Blockchain Consultant
Blockchain Consultant
Blockchain auditing / Slovenia
Senior Blockchain Consultant
Tomislav Mučič
Tomislav Mučič
Blockchain Consultant
Blockchain Consultant
Senior Blockchain Consluntant