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Loyalty management is expected to grow to $4 billion by 2020. Loyalty programs today are
limited in many ways, one being that users can only spend their points at a particular business
where the points were issued. Another is the lack of useful analytical data that can be easily
collected and the most important is the lack of extensibility and customization.
Using these points, for meaningful rewards, can be a long and challenging process. If there was
a way to allow users to easily trade their points from one business to another, then a user could
reach their desired rewards goal faster. These isolated silos that modern day loyalty programs
force on the users, is the reason why low redemption rates are happening and user inactivity
and retention rates are suffering. No loyalty program today has effectively offered a solution to
solve this problem. By allowing the user the ability to trade points, the issuing businesses
themselves gain more exposure and drives in new customers to their b...
HOW SPRY TOKENS ARE USED?
The SPRY token is the principal payment unit within SpryOne. For a business to use the loyalty
platform they must maintain an active balance of SPRY tokens as it provides access and keeps
their account in an active status. The balance itself is used towards usage, tolls and gas within
ortant to keep in mind that a business’s loyalty points are
SPRY tokens, they are a static
point that is kept in the blockchain. But the SPRY token itself is used for gas, tolls and usage of
movement of points throughout the system and redemption.
covers the cost of the blockchain.
are fees that system integrators, plugin developers and other partners set to earn SPRY
tokens from the connections, modules and additional features they build on top of the
is the usage fee that SpryOne collects to cover operational costs.
HOW IT WORKS FROM A CUSTOMER PERSPECTIVE <...
The customer manages their loyalty points for
both online and brick-and-mortar businesses
through the app.
Each business has profile pages within the app
that provides more information on how to
earn additional points, available rewards, how
to instantly redeem and much more. These
profile screens also may contain other internal
sections and features that have been added
through our community extension modules
like surveys, buy now buttons, check-in and
Through our points exchange marketplace, customers have the option to list and trade their
points with other SpryOne users. With one click, points can become listed on the marketplace
and have rules associated with them on what the listing user is willing to accept in return.
When both parties agree, then the transaction is completed within seconds and points are
instantly available for redemption.
Note: To ensure flexibility for all
businesses that use the platform,
we do allow busin...
Customers can quickly and easily redeem points for
rewards through the SpryOne app, which could be
coupons, gift cards, merchandise and much more. Each
business has full control over the rewards they offer
and can distribute rewards like coupons and gift cards
instantly. Once a customer chooses the reward and
confirms their choice, the points are instantly
All point redemption history is kept in the SpryOne app
and can be quickly recalled for use when needed. The app
offers easy scanning at the register to help keep the line
moving and mistypes at the register from happening.
Customers are also able to explore other businesses
through the SpryOne app that are located close to them.
Once on the business’s profile they can read and write
reviews, see available promotions and even enroll in their
HOW IT WORKS FROM A BUSINESS PERSPECTIVE
A business can sign up for the loyalty platform directly
through SpryOne or one of our pa...
A business has many options in how they can
integrate into SpryOne loyalty platform:
Point of Sale Plugins (Square, LightSpeed,
Ecommerce Plugins (Shopify, Big
Commerce, Magento, etc.)
Integration Partners (Consultants)
Customer facing SpryOne Check-In App.
(usually located next to register)
SpryOne is highly configurable and only requires a couple items to get a business moving on the
The first being the
points to USD value ratio
, which we
use to normalize the points between companies to help
keep the trading fair amongst the customers.
The second is the redeemable rewards themselves which
could be coupons, gift cards, merchandise and much
more. Each business has full control over the rewards they offer and can distribute rewards like
coupons and gift cards instantly.
LOYALTY PLATFORM ON THE BLOCKCHAIN
Being a platform, we are very extensible and allow plugins and modules to be easily added to
any participating business. Modules are developed by SpryOne, partners and businesses
themselves. Here are some examples of plugins on our road map:
Buy Now Button
customers to buy items directly from
their profile pages.
Presents the customers
different surveys which they can earn
Capability to track
and notify in-store customers when
they are located near a sale.
The most important part of any platform is the collection and analyzation of the data. Being on
the blockchain helps enables us to do full lifecycle tracking of every point within the platform.
This gives a detailed overview of how and when the
point was issued. As well as, if and when the point
was traded and how many times it was traded
before it was actually used fo...
HOW IT WORKS FROM AN PARTNER PERSPECTIVE
A partner signs up for the SpryOne partner program, which gives them access to the community
SDKs and sandbox environments. With every new valid partner registration, we credit their
accounts a certain number of SPRY tokens to get
them started. Even though partners are not
normally deducted tokens they must still maintain a
balance of SPRY Tokens to actively develop and
maintain their account on the platform. Tokens can
accumulate from collected tolls that are mentioned
in more detail below.
Partners can utilize the available SDKs or use the RESTful API layer to develop against SpryOne
loyalty platform to build modules and integrations into other external systems. Some of the
planned SDKs are the following:
Mobile (iOS and Android)
LOYALTY PLATFORM ON THE BLOCKCHAIN
Partners can create plugins and modules that are
able to customize and extend the layouts within the
business profile screens. This is made possible
through our advanced configuration framework
which give much needed flexibility and control to the
partners. The goal is to empower the partner with
the right tools to make them successful.
The partners are able set tolls for the use of the modules and
integrations they create, these tolls are added together with gas
and standard usage fees that businesses are charged.
ranges will apply.
1. Our main focus will be on partners, integrators and developers to build the community.
2. We will also target enterprise retail chains that have in-house innovation labs to
3. We will seek to have strategic partnerships with current loyalty programs to expose our
points exchange marketplace.
LOYALTY PLATFORM ON THE BLOCKCHAIN
Create SpryOne Architecture.
Finalize SpryOne branding.
September 16, 2018
ICO Private Sale.
October 16, 2018
ICO Public Sale.
December 15, 2018
Deploy SpryOne Loyalty Platform on QuarkChain.
March 15, 2019
Release SpryOne Marketplace.
July 24, 2019
Release SpryOne Loyalty Plugins/Widgets.