Storiqa
Storiqa
Token: STQ


A blockchain-revolution in e?commerce

ICO dates
Start date: 2017-11-28
End date: 2018-01-29

Registrated in: Hong Kong

Platform: Ethereum

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https://ico.storiqa.com/ Screenshot
Storiqa categories
Platform Retail
Storiqa whitepaper
Storiqa token sale
KYC passing required No | Whitelist No | Restriction for countries No
Price 0.00 USD
Minimal investment 1 000 STQ
Acceppting ETH
Storiqa news, social
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Random whitepaper excerpts

Contents
Introduction
3
Issues
6
Target audience
6
Small-scale producer issues
6
Online shop customer issues
8
Market overview
9
Our solution —­ Storiqa
15
Why do we need the Blockchain?
17
Why do sellers need Storiqa?
18
Why do buyers need Storiqa?
22
Platform Operation Principles
23
Storiqa rates for sellers
25
STQ tokens
27
Use of STQ tokens
27
Transmission of the project development to the STQ token rates
28
Cryptocurrency exchange listing
29
Token Sale
30
Become a Campaign Member
32
Token Sale Bonus system
33
Project team
35
Advisory board
36
Project roadmap
40
...

Introduction
The position of cryptocurrency in today’s world is growing rapidly: the combined
market capitalization of all cryptocurrencies has increased more than threefold since
early 2016, reaching almost $150 billion in August 2017. According to the latest data,
the current number of unique active users of cryptocurrency wallets is estimated to
be about 6 million. Thus, the application of cryptocurrency becomes an important
issue.
If cryptocurrency is designed to be a means of payment, then what can you buy
with it right now? There are precedents of people using bitcoins to buy real estate
and conduct other financial transactions, and each notable use of cryptocurrency
becomes an event in the cryptofield and brings society closer
to the widespread use of such currencies.
But can you actually buy something from another person using bitcoins or
“altcoins”?
Even though more and more outlets and merchants are beginning to accept
cryptocurrency as a means of payment, anyon...

The main reasons for the failures by scaling:
Lack of customer’s confidence in an unknown seller who offers goods
of unconfirmed quality;
Impossibility of providing the service at the level of an international company;
Lack of multilingual twenty-four-hour customer support;
Lack of skillful ‘package’ of goods and multilingual localization;
Lack of international marketing knowledge.
We realized that small-scale producers all over the world need a place
for further development and product launch to the international
market.
Building a system of e-commerce business is quite a sophisticated problem. The
company has to spend a lot of resources on creating of a team and channels of
distribution. In addition, one should know how to promote a product in light of
trends and specificity of a particular market.
E-commerce
Marketplace
Upkeep of a staff developer team
A unified ready-to-use interface
Costly development of channels of
distribution (website, ...

of handmade crafts, such as a selection of tools for direct customer feedback,
bookkeeping, sales analysis, advertising and promotion, as well as
a convenient, user-friendly interface.
The online store builder which allows to build a multiplatform online sales channel
and able to stimulate the promotion is an outstanding solution for any business.
Such builder provides a ready-to-use interface and favours the development of the
e-commerce through the high-quality service.
The mission of such platforms consists in creating the environment where any user
could manage to create a personal online shop and get the technical support without
wasting his or her time on the activities which may distract from the production of
high-quality goods.
However, the market does not have solution which would combine an advanced
system of e-commerce and new technology such as smart contracts, cryptocurrency
payments, multiplatform integration and comprehensive twenty-four-hour customer
support.
O...

Issues
Although the e-commerce field is growing rapidly, getting started with selling your
goods and services online is a daunting task.
The business owner has to use his/her resources ineffectively: to spend time on the
online shop management and to conduct advertising campaigns without assistance.
What’s worse, of small-scale producers getting into a global market requires consid-
erable investments at the early stage and further monthly expenses for the mainte-
nance of the online shop operations. Besides, the manufacture faces bureaucratic
difficulties and transaction fees when conducting international payments. Few small-
scale productions can meet that kind of financial demand and be ready to face the
risks related to international sales and entering the new markets.
Target audience
Typical small-scale producers usually turn out about 50 product items and work in
the local or regional market. The staff of such a company includes from two to ten
people. Each of them combines se...

Lack of localization.
Small-scale producers are not able to present the translation of product descrip-
tions and features taking into consideration the specificity of various countries
which renders the launch to the international market impossible;
High fees at the existing platforms and various charges of payment systems.
The existing platforms withhold a considerable part of the cost, let alone payment
system and conversion charges, transaction fees and taxes;
Lack of customer’s confidence in an unknown seller.
The customer prefers verified sellers who offer goods of confirmed quality, while
the unknown sellers with no reputation have to compete with them;
Lack of proper “online sales pitch” for items.
Each purchase, especially the one made online, is based on many parameters. The
lack of the product description, parameters, good-quality photos, video overviews
and customer reviews negatively impact sales;
Impossibility of automatization.
In addition to the all of the...

Online shop customer issues
On the other hand, the list of issues related to the buyer’s experience with
small-scale producers is also quite long:
Goods search.
A great deal of unique goods made by small-scale producers have no adequate
descriptions or photos, which hampers the search of the desired product. Be-
sides, many good-quality items of small-scale production cannot be ordered on-
line at all;
Lack of proper “online sales pitch”.
Because of the lack of skillful presentation materials the customer cannot get a
full overview of a product and as a result declines the purchase;
Lack of reliable reviews.
Without any way to confirm the authenticity of reviews posted on custom-made
sites of online stores, customers are unable to form a true-to-life impression
about the product;
Lack of guarantees.
Many online stores offer goods on an upfront fee basis, but not all customers are
ready to risk sending money to an unfamiliar online shop which can turn out to ...

Market overview
Under conditions of global economic growth, the online retail is gradually capturing its
share of the international market of retail and enlarging the number of e-commerce
platforms users both among customers and among sellers.
The world e-commerce is getting a boost, with the turnover
of $2.2 trillion expected by 2018. Rate of increase is 20%.
2500
1875
1250
625
900
1 100
1 490
1 850
2 000
0
2013
2014
2015
Global e-commerce turnover ($ trillions).
2016
2017
2 240
+248%
2018*
Each year the number of people who regularly shop online keeps growing. According to
the Global E-commerce Report marketing study by Nielsen (a company focused on the
FMCG industry marketing measurements), the number of online shoppers increases
annually
by an average of 16% and now it amounts to 1.66 billion worldwide.
There are more than 1.5 billion customers of online marketplaces

Storiqa Roadmap

1
August 2016 A problem definition and searching the way to solve it
Market analysis Working out a strategy to solve ecommerce problems Consumers’ needs determining
2
December 2016 Cooperation with small business
Analysis of small business needs Attraction of the first shops Business plans creation
3
February 2017 The First stage of development
Shop v1.0 development Inventing possible logistics and shipping cases Preparation of blockchain implementing
Pavel Maltsev
Pavel Maltsev Project Manager

Sergey Prilutskiy
Sergey Prilutskiy Blockchain Developer

Anton Alekseenko
Anton Alekseenko Head of PR

Elena Lvova
Elena Lvova Employed Brand Manager

Anna Karbysheva
Anna Karbysheva SMM Manager

Aleksey Levenets
Aleksey Levenets Front-end Developer

Yury Vasilchikov
Yury Vasilchikov Front-end Developer

Maksim Suchkov
Maksim Suchkov Quality Analyst

Ruslan Tugushev
Ruslan Tugushev CEO, Co-founder

Anatoly Bordyugov
Anatoly Bordyugov Investment consultant

Vigaz Nurullov
Vigaz Nurullov Strategic consultant

Sergey Fedorinov
Advisors Sergey Fedorinov CEO Ulmart.ru

Elina Sidorenko
Advisors Elina Sidorenko Doctor of Law MGIMO

Maxim Tadevosyan
Advisors Maxim Tadevosyan First Deputy General Director of Rambler & Co

Mike Raitsyn
Advisors Mike Raitsyn Advisor

Sergey Prilutskiy
Sergey Prilutskiy
Blockchain Developer
Blockchain developer
Ruslan Tugushev
Ruslan Tugushev
CEO, Co-founder
ADVISOR, FOUNDER/CEO STORIQA, TUGUSH, BOOMSTARTE
Anatoly Bordyugov
Anatoly Bordyugov
Investment consultant
ICO Expert and Investment Consultant
Economic Advisor
Investment consultant
Elina Sidorenko
Elina Sidorenko
Doctor of Law MGIMO
Mike Raitsyn
Mike Raitsyn
Advisor
Founder of ICObox
Founder of ICOBox. More than 30 ICOs and $300m+ raised.
ICOBox, Co-founder and CEO
Co-Founder of ICOBox