SURETY.AI
SURETY.AI
Token: SURE


Smart Micro-Insurance for the Unbanked

ICO dates
Start date: 2018-05-01
End date:

Registrated in: Undefined

Platform: Ethereum
Type: ERC20

PREMIUM ICO

https://surety.ai Screenshot
SURETY.AI categories
Artificial Intelligence Banking Cryptocurrency Platform Smart Contract
SURETY.AI whitepaper
SURETY.AI token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries No
Tokens for sale 100,000,000
Token distribution in ICO
20%
20%
Price 1 SURE = 0.0001125 ETH
Acceppting ETH
SURETY.AI news, social
SURETY.AI search trends in Google
Random whitepaper excerpts

DISCLAIMERS
The SURETY Tokens are not securities or units in a collective investment scheme or
business trust, each as defined under Singapore’s Securities and Futures Act (Cap. 289)
(“SFA”). Accordingly, the SFA does not apply to the offer and sale of the SURETY Tokens.
For the avoidance of doubt, this initial offering of SURETY Tokens need not be
accompanied by any prospectus or profile statement and no prospectus or profile
statement needs to be lodged with the Monetary Authority of Singapore (“MAS”).
This White Paper does not constitute an offer of, or an invitation to purchase, the
SURETY Tokens in any jurisdiction in which such offer or sale would be unlawful. No
regulatory authority in Singapore, including the MAS, has reviewed or approved or
disapproved of the SURETY Tokens or this White Paper. This White Paper and any part
hereof may not be distributed or otherwise disseminated in any jurisdiction where
offering tokens in the manner set out this White Paper is regulated or prohib...

Upon purchasing any SURETY Tokens, you will be deemed to have reviewed this White
Paper (and any information you may have requested and obtained from Hearti) in full and
to have agreed to the terms of this offering of SURETY Tokens, including to the fact that
this offering does not fall within the scope of any securities laws in Singapore and is not
regulated by the MAS. You further acknowledge and agree that the SURETY Tokens are
not securities and are not meant to generate any form of investment return. Persons
considering investing in SURETY Tokens are responsible for conducting their own due
diligence on Hearti and the SURETY Tokens, and should ensure that they understand and
are able to bear the risks of purchasing SURETY Tokens.
SURETY.AI, the SURETY Tokens, and any related services provided by Hearti are provided
on an “as is” and “as available” basis. Hearti does not grant any warranties or make any
representation, express or implied or otherwise, as to the accessibility, quality, suitabil...

necessarily enjoy the same extent and degree of investor protections as would be the
case should they purchase products or services from regulated entities instead.
No fiduciary duties owed
As Hearti is not a regulated financial institution, it does not owe investors in SURETY
Tokens any fiduciary duties. This means that Hearti has no legal obligation to always act
in good faith in the best interests of holders of SURETY Tokens. While Hearti will have
regard to the interests of holders of SURETY Tokens, it is also permitted to consider the
interests of other key stakeholders and to prefer these interests over the interests of
SURETY Tokens holders. This may mean that Hearti is permitted to make decisions that
conflict with, or are not necessarily in, the interests of SURETY Tokens holders. Not owing
any fiduciary duties to holders of SURETY Tokens also means that holders of SURETY
Tokens may have limited rights of recourse against Hearti and its affiliates in the event of
disputes.
Tax risk...

1. ABOUT HEARTI .....................................................................................7
2. OPPORTUNITIES IN INSURANCE .........................................................8
3. HEARTI’S VISION.................................................................................10
4. USING BLOCKCHAIN TECHNOLOGY................................................12
5. SURETY.AI PLATFORM ........................................................................13
5.1. SURETY WALLET............................................................................13
5.2. BENEFITS OF SURETY.AI ...............................................................14
6. TOKEN ECOSYSTEM ..........................................................................15
7. SURE TOKEN FEATURES.....................................................................18
7.1. INSURANCE POLICY AND CLAIMS...............................................18
7.2. INSURANCE INNOVATION ...........................................................19

1. ABOUT HEARTI
Founded by Keith Lim, a serial entrepreneur in 2014, Hearti has the vision of bringing
financial and healthcare services to the unbanked and uninsured population in Asia.
Hearti has since expanded from Singapore into Indonesia, Thailand, Malaysia and
Vietnam, where we help our insurance clients tap into more financial inclusive channels
through the use of our Artificial Intelligence platform, SURETY.AI. With a committed
subscriptions of more than USD5 million to date, SURETY.AI has been experiencing fast
month-on-month growth since its launch in mid-2017.
The Hearti management team in Asia
1

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See later chapters for the key team members’ CVs
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2. OPPORTUNITIES IN INSURANCE
There are about 4 billion people in Asia and it is the fastest growing continent with an
average of 5.3% GDP growth forecast for the next few years.
Asia is also the continent with one of the most unbanked and uninsured population.
More than 60% of the adults do not have a bank account in some regions, and many
more do not have basic healthcare and insurance protection in life, health, property, and
accident. Without a bank account or credit card, purchasing an insurance protection that
requires consistent and long-term premium payments is almost impossible. Health and
life insurance usually also require prior health checks for underwriting.
This means that when an unfortunate event happens to a breadwinner, property or
business, the lives of many related members get disrupted or worst, destroyed. Such
events usually put the less fortunate and lower income groups in more difficult situations
than what they are already experiencing. Many will miss out the economic mirac...

3. HEARTI’S VISION
Hearti has developed SURETY.AI as an A.I. platform that allows insurance companies to
connect effectively with their customers by offering micro-insurances, on-demand and at
affordable prices. We use A.I. to provide a seamless distribution channel, responsive
customer service, frictionless claim processing and advanced fraud detection. We
envision that SURETY.AI will be widely adopted by insurance companies in Asia to serve
millions of unbanked and uninsured consumers.
As insurances are closely tied to healthcare, where healthcare services such as medical
check records are often used for underwriting and preventive measures, Hearti is also
working with Healthcare partners to integrate their services and data into SURETY.AI.
The key modules of SURETY.AI are:
PRODUCT DISCOVERY
Profiles from customer interactions
(including social media, general enquiries,
policy purchases and claims) enable
targeted products or policy add-ons, and
even offer new produc...

4. USING BLOCKCHAIN TECHNOLOGY
The blockchain is a decentralised database that maintains a continuously growing list of
ordered records. It was first used in 2009 as the basis for the digital currency Bitcoin.
Since then, the technology has evolved drastically. Now it is one of the cutting-edge
innovations, and was named as the greatest revolution since the Internet.
The main advantages of the Blockchain technology underpinning its success are
disintermediation (no central agent is required to approve transactions), immutability (all
transactions cannot be altered or deleted), reliability (database is replicated on a large
network of servers and does not have a central point of failure) and transparency
(changes to public domains are publicly viewable by all parties).
By building SURETY.AI on blockchain, Hearti is taking advantage of the technology to
store decentralised customer data, insurance transactions, policies and claims in smart
contracts.
The opportunity thus exists to introduce bl...

SURETY.AI Roadmap

1
Q2 2018
Private Sale
2
Q3 2018
SURETY.AI development
3
Q4 2018
SURETY.AI code review and audit
4
Q1 2019
SURETY.AI v1.0 to go live in first uninsured market
5
Q2 2019
On-boarding of first major financial partner
6
Q3 2019
Integration of financial partner services
7
Q4 2019
SURETY.AI v2.0 to go live
8
Q1 2020
Expansion to 5 SEA markets
Benny Jioe
Benny Jioe Country Manager, Indonesia

Giap Tran
Giap Tran Country Manager, Vietnam

Hung Nguyen
Hung Nguyen Blockchain Developer

Andy Goh
Andy Goh Project Director

Claire Chen
Claire Chen Business Analyst

Shiying Li
Shiying Li Data Scientist

Denise Chia
Denise Chia UX/UI Designer

Chia Hock Lai
Advisors Chia Hock Lai

Peter Sin
Advisors Peter Sin

Nizam Ismail
Advisors Nizam Ismail

Kevin Pang
Advisors Kevin Pang

Karen New
Advisors Karen New

Ben Chan
Advisors Ben Chan

Lean Wan Ong
Advisors Lean Wan Ong

Chia Hock Lai
Chia Hock Lai
Foundation Member
Asia Business Development
Hung Nguyen
Hung Nguyen
Blockchain Developer
CEO and Founder, Mobile510
CEO & Co-founder
Blockchain Architect
CHAIRMAN/ CO-FOUNDER
Karen New
Karen New
OmiseGo advocate. Singapore
OWNER, NOOX
Blockchain Advisor
Blockchain Advocate, Speaker and Author
Kenneth Tan
Kenneth Tan
CMO
Co-Founder, COO
South Asia Community Evangelist
ICO ADVISOR FUNDYOURSELFNOW – CO-FOUNDER & COO
Kevin Pang
Kevin Pang
Blockchain Advisor
Nizam Ismail
Nizam Ismail
Co-Founder, RHT Compliance
CRYPTOCURRENCY LEGAL ADVISOR
Partner & Head of Financial Services, RHTLaw Taylor Wessing
Regulatory Advisor
Legal Counsel
Singapore Legal Advisor
Legal Advisor
Legal & Compliance
Legal Counsel, Advisor
Legal Advisor
Peter Sin
Peter Sin
Cryptocurrency Advisor
Co-Head of Digital Currency Sub-Committee, Singapore Cryptocurrency and Blockchain Industry Association (ACCESS)