Token: TAY

Taylor - Crypto Trading for Everyone

ICO dates
Start date: 2018-02-21
End date: 2018-03-22

Registrated in: Estonia

Platform: Ethereum
Type: ERC20


https://smarttaylor.io/ Screenshot
Taylor categories
Cryptocurrency Investment Platform
Taylor token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA, China, Canada, Singapore, South Korea
Soft cap 500 ETH
Hard cap 5,960 ETH
Tokens for sale 7,600,000
Token distribution in ICO
Price 1 TAY = 0.0007 ETH
Minimal investment 0.01 ETH
Acceppting ETH
Taylor news, social
Taylor search trends in Google
Random whitepaper excerpts

A smart cryptocurrency trading assistant service
Taylor is an easy-to-use trading assistant service and mobile app that helps people
make quick trades and earn small profits many times a day. The service works by
signaling good entry points and allowing them to buy and sell almost instantly on
popular exchanges, such as Poloniex and Bittrex.

The emergence of Bitcoin and other cryptocurrencies created a tremendous global negotiation market for this new
type of assets. This market brings investment opportunities for anyone, whether they are a novice and experienced
players in the crypto trading market.
As of Nov 2017, Bitcoin alone has a market capitalization of over 100 billion USD
, and more than 1,000 digital
coins are being traded on the cryptocurrency markets. As opposed to the traditional stock market, these global
exchange markets work 24x7x365 and even experienced users cannot identify them all, nor is it possible to track
every opportunity without some sort of tool to help them.
The new cryptocurrency trading market bears a resemblance to the traditional stock market, but some features
and characteristics make the market for cryptocurrency trading unfriendly or inaccessible to various audiences.
The technology behind these cryptocurrencies, as well as their extensive variety and the peculiarities o...

This monitoring works through the use of our proprietary trading strategy to identify suitable entry opportunities.
The development of the 'scalping strategy' is the initial phase of the roadmap
This is a strategic concept in which
a trade that lasts only a few minutes can potentially achieve a small profit margin.
When a trading opportunity is identified (signal), the market monitor bot (A) notifies users through the Taylor
mobile application (B). Once notified, users will have the opportunity, through the application interface, to analyze
the signal/opportunity (price, quality, volume, charts, etc.) and decide if they wish to enter into that trade. Upon
deciding to trade, the user will only have to choose the amount to be invested and the desired profit target, within
a range of possibilities appropriate to the strategy used by the signal service. In the case of the scalping strategy,
the desired profit options will be 1%, 2% or 3%. Different strategies may present different earning possibilities.

For these operations to work, the user must first create an account in the Taylor service and validate his or her ID
through Know Your Customer (KYC) procedures. Then, he or she must check if the exchange API keys are properly
configured and if the operating balance in the exchange itself is available.
The Taylor service will be subscription based and will be operated by Taylor OÜ. Users will subscribe to a monthly
service to receive trading signals on their mobile phones and have access to the automated trading interface. They
will be able to pay for the service using credit cards, some cryptocurrencies such as Bitcoin (BTC) and Ether (ETH),
or using our utility token, TAY. Users who pay for the service using TAY will have access to exclusive benefits and
features such as discounts and access to premium features.
Pricing, Plans, and Proof of Stake
The service fee is likely to be 60.00 USD per month. This price will be confirmed later, after some market
validations. No fee will be charged ...

Token price and bonus
TAY tokens will have the following price during the public sale phase:
Week 1
Week 2
Week 3
Price per TAY token:
0.00070 ETH
0.00079 ETH
0.00086 ETH
Week 4
0.00093 ETH
There will be a minimum contribution of 0.01 ETH and a maximum contribution of 50 ETH per individual.
Hard cap
Based on the token price of 0.00093 ETH, the maximum amount to be raised (Hard Cap) is 5,960.85714286 ETH.
Due to the discounts we are offering, the total amount to be raised will vary depending on how many tokens will be
sold in each week.
TAY token utility
Users who pay for the service using TAY tokens will have a discount on their subscription fee, get access to
premium features and a first look at new beta features, among other similar benefits.
Users who hold in their wallets a certain amount of TAY will be able to use our service for free. Users who hold at
least 1,000 TAYs will have ...

Token sale details
Service provider and Taylor OÜ
token Issuer:
Token name:
Token symbol:
Total supply:
10,000,000 (ten million) tokens
Hard cap:
5,960.85714286 ETH
Soft cap:
500 ETH in the public sale phase. If the minimum is not reached, all public sale ETH raised
will be refunded
Contribution limits:
Minimum contribution: 0.01 ETH
Maximum contribution: 50 ETH
Token protocol:
ERC20 on the Ethereum blockchain
Unsold tokens:
All unsold tokens will be burned
TAY prices:
Initial discounted price: 1 TAY = 0.00070 ETH
Full price: 1 TAY = 0.00093 ETH
Accepted coins:
ETH only
Token transfer:
Tokens will be transferred immediately but will be locked until the end of the token sale

Token allocation
The distribution of TAY tokens will be as follows:
10% of TAY tokens will be distributed to founders.
12 months vesting with a 6-
month cliff. Founders’ tokens will not be immediately tradable at TGE.
Founders will receive 50% at the end of the sixth month and 50% at the end of twelfth months.
4% of the TAY tokens will be distributed to advisors and 3% to the initial team.
No vesting for team tokens. Advisors will have 6-month vesting with a 3-
month cliff. Advisors’
tokens will
not be immediately tradable at TGE. They will receive 50% of their tokens at the end of the third month and 50% at
the end of the sixth month.
3% of the TAY tokens are allocated for the bounty program. Bounty campaigns may include, but are not limited to,
translation, publishing on Facebook and Twitter, creating blog articles, media publication, support, etc.
4% of the TAY tokens ...

No vesting for purchased tokens either in the private pre-sale phase or in the public sale phase.
Use of raised contributions
The use of raised contributions will be as follows:
The Taylor project was conceived when Thiago Régis, a developer, and original Taylor founder, started to trade
cryptocurrencies. Finding it very difficult to monitor more than a few markets, Régis developed a simple monitor
bot that tracked market pair on Bittrex to identify when a coin had a significant up or down price variation. In his
experience, a considerable dump could be an excellent opportunity to make a profit.
He then created a Telegram channel
called “DumpAlert Channel,”
now with over 1,100 members. These specific
signals, based on significant price changes, are suitable for a type of trading strategy called “scalping,”
where a
trader enters an opportunity to make a quick, small-profit trade and performs as many similar deals as possible

Taylor Roadmap

1st Quarter 2017
First market monitor bot developed
Telegram channel created with the signal bot. 1,100+ members to date.
2nd Quarter 2017
Proof of concept desktop software developed (CryptoScaper)
BitcoinTalk ANN
3rd Quarter 2017
Validation of the proof of concept desktop software through daily use and alpha users feedback
Service concept and brand development
Advisors and team building
Private Token Sale
4th Quarter 2017
Mobile app UX design
Service backend development
Market monitor bot development and improvements
Public Token Sale campaign launch
Mobile app development
1st Quarter 2018
Mobile app Beta version launch
(service will be free to use)
TAY TGE (Token Generation Event)
Token sale
2nd Quarter 2018
Taylor Mobile App V1 launch. Service will be free for the next 6 months
New trading / market monitor strategies built into the service
3rd Quarter 2018
Support for more exchanges
More trading / market monitor strategies built into the service
4th Quarter 2018
Desktop App release
Users custom trading / market monitor strategies
1st Quarter 2019
End of free service. Billing started
Social trading / Follow traders feature
2nd Quarter 2019
Web App release
Auto trade feature
3rd Quarter 2019
New yet to be discovered features, products and services
Brad Mills
Advisors Brad Mills Crypto trader, Head of Algorithms

Everton Fraga
Advisors Everton Fraga Software Engineer at Ethereum, Mist Team

Andre Diamand
Advisors Andre Diamand Angel Investor at VentureOne, Startup Mentor

Felipe Matos
Advisors Felipe Matos Founder at Startup Farm, former COO of Start-Up Brazil

Amure Pinho
Advisors Amure Pinho Mobile App Specialist, President of the Brazilian Startups Association

Fabio Seixas
Founders Fabio Seixas Co-Founder & CEO

Thiago Régis
Founders Thiago Régis Co-founder & CTO

Rafael Salmon
Team Rafael Salmon Chief Marketing Officer

Ana Elle
Team Ana Elle Community Manager

Alexandra Scheufler
Team Alexandra Scheufler Public Relations Manager

Renato Zamagna
Team Renato Zamagna Content Specialist

Fernando Lima
Team Fernando Lima UX Designer

Bernardo Ramalho
Team Bernardo Ramalho UI Designer

Frederico Marques
Team Frederico Marques Fullstack Developer

Luiz Almeida
Team Luiz Almeida Fullstack Developer

Pedro Marins
Team Pedro Marins Front-end Developer

João Carvalho
Team João Carvalho Solidity Developer

Jayme Witte
Team Jayme Witte Lawyer, PWPB Law

Brad Mills
Brad Mills
Crypto trader, Head of Algorithms
Felipe Matos
Felipe Matos
Founder at Startup Farm, former COO of Start-Up Brazil
Fernando Lima
Fernando Lima
UX Designer
UX Designer
Joao Carvalho
Joao Carvalho
Smart Contract Developer
Renato Zamagna
Renato Zamagna
Content Specialist
Content Manager