Thrive
Thrive
Token: THRT


Build a Better Internet

ICO dates
Start date: 2018-02-15
End date: 2018-03-05

Registrated in: Malta

Platform: Ethereum
Type: ERC20

PREMIUM ICO

https://ico.thrivelabs.io/ Screenshot
Thrive categories
Cryptocurrency Media Platform
Video
Thrive token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries No
Hard cap 25,000,000 EUR
Tokens for sale 106,000,000
Token distribution in ICO
53%
53%
Price 1 THRT = 0.25 EUR
Price in PreICO 1 THRT = 0.25 EUR
Minimal investment 1000 THRT
Acceppting ETH, BTC, LTC, Fiat
Thrive news, social
Thrive search trends in Google
Random whitepaper excerpts

CONTENTS
EXECUTIVE SUMMARY
......................................................................................................................... 2
MARKET OPPORTUNITY & POTENTIAL GROWTH
..................................................................... 4
VALUE PROPOSITION
............................................................................................................................ 5
COMPETITORS & BLOCKCHAIN ADVANTAGES
......................................................................... 11
CASE STUDY
............................................................................................................................................ 15
COMPANY STRATEGY
.......................................................................................................................... 19
WHY PARTICIPATE IN THRIVE
....................................................................................................... 22
THRIVE SERVICES
........

EXECUTIVE SUMMARY
In recent months, there has been growing concern among advertisers over brand
safety and a call for transparency in terms of exactly what kind of content their ads
will appear next to.
This is driving a shift in thinking about digital advertising.
“There is not one definitive way to add
ress the issues surrounding brand safety and
transparency” says Simon Stone, commercial director, Collective.
Recent incidents when brands have appeared in context and next to inappropriate,
distressing, damaging content has swung the pendulum back towards the research
for premium placement.
Companies do not control if their advertisement will appear in a well-known
premium title.
For brands that want to appear next to several premium placements in one go, there
is not really a quick-and-easy way of doing so
since today’s marketplace is not
geared up to this way of working.
What advertisers need is something that has been talked about quite a lot before, bu...

reinforcing processes to make joining the group a no-brainer.
Thrive believes the community is the backbone of its business model, therefore all
main actors who are actively contributing to the Ad Market Place development such
as
Consumers, Reviewers, Advertisers and Publishers are eligible to improve their
economic performance.
This game changing concept in the digital advertising industry is strictly regulated
by a Transparent and Meritocratic reward model ensuring the full reserve token re-
distribution upon the ramp-up phase gets accomplished.
Thrive Labs is a Weboom LTD company, the #4 value-added services merchant in
Italy with a vast array of experience in the digital advertising domain.
In 2015, Weboom LTD was mentioned among the AdWords top 10 spenders in digital
advertising making its first appearance in the digital advertising industry.
The experience gained in running high margin, online and web-based marketing
services across 9 international markets over the past years g...

MARKET OPPORTUNITY & POTENTIAL GROWTH
Global advertising spending has been constantly increasing since 2010, and is
forecasted to round up to nearly 228 billion U.S. dollars in 2017. Due to advances in
technology and consumer preferences, not all mediums are as heavily invested in as
others.
Digital advertising spending worldwide

which includes both desktop and laptop
computers as well as mobile devices was estimated to be 198.4 billion U.S. dollars in
2016. This figure is forecast to constantly increase during the coming years, reaching
a total of 310 billion U.S. dollars by 2020.
Mobile internet advertising is a heavily invested sub-sector of the digital advertising
industry. Mobile internet advertising spending is forecast to increase from an
estimated 109 billion U.S. dollars in 2016 to just over 247 billion U.S. dollars in 2020.
Following this pattern, mobile advertising spending in the U.S. is also forecast to
double between 2015 and 2019. US data are taken as r...

VALUE PROPOSITION
Strategic Framework:
On the
supply side,
publishers are seeking
low fees
and
transparent ads rules.
This
can be found in Thrive, provided that publishers ensure that their content is
premium and clean.
Reviewers’ community, thanks to their reports
will be meritocratically rewarded,
which will guarantee publishers are going to represents a premium placement for
advertisers.
On the
demand side,
advertisers care about
brand protection
and
effective
retargeting
to
maximize
their
ads conversion.
While brand reputation will be ensured by the
premium content reviewers’ process,
predictive retargeting and high conversion will be possible thanks to Thrive Data
Platform Management. Consumers’ behavioral anonymous data,
meritocratically
rewarded, will feed Thrive DMP with best in class information across the whole
customer journey...

Thrive
’s
platform, supported by Blockchain & Smart contracts is the backbone of this
integrated ecosystem.
Value Proposition:
a) Built from community consensus.
A private survey, collecting 100+ responses, has been circulated among top players in
the advertising industry (300k average yearly views).
The response can be summarized as follow:
THRIVE
SURVEY
Number of Participants:
103
AVG yearly views per websites
339'345
AVG # of banners per websites
3.8
AVG Publisher CPM (€)
3.84
Interested in data sharing data
67%
Interested in sharing data if rewarded 0.5 € CPM
83%
AVG # of professional report requested yearly
3.8
Thrive joiners with adv. fee between 3% and 7%
83%
Thrive joiners with adv. fee between 8% and 12%
67%
Thrive joiners accepting Crypto currency as payment method
67%
6 |
THRIVE
WHITEPAPER
V 11.0
...

Survey results show a wide interest and potential adoption of Thrive Market Place
among advertisers and publishers.
Thanks to Blockchain low transaction costs and full ledger transparency, Thrive will
be able to lower its
fees between 7% and 10%,
reaching around
80% survey
consensus.
Looking at current fee ranges applied by other competitors (from 32% to 49%) it
translates into a
huge value creation for the industry.
The survey also demonstrated that publishers are interested in receiving
professional reports on how to improve and optimize their web content every
three/four months.
The token incentive for
data sharing,
highly supported by the
83% of publishers &
consumers
(Thrive Survey), is thought not only to speed up the platform ramp-
up/adoption but also to ensure reviews questionnaires get constantly improved and
tailor-made for each specific website.
For the first time, both
Publishers and Consumers wil...

This means 25 reviews needs to be submitted before the A.I. engine can establish the
winning one assigning:
-
10€ tokens equivalent prize to the winning reviewer
-
1€ tokens equivalent priz
e to the 5 non-winner best contributors.
In case the equilibrium ratio is broken, the difficulty index may vary dynamically
from 0.25 to 2 regulating the number of concurrent reviews from 6 up to 50, while
maintaining a constant distribution of tokens among participants.
This is translated in a potential
reviewer yearly income up to 27K€
in tokens
equivalents,
increasing the value creation for reviewers by a factor 25 compared to
existing offering.
c)
User Reward.
The value of consumers’ data sharing.
In the digital advertising world, once you have an idea of the customers, you should
further drill down to explore them in more detail.
What are their media consumption habits? What are their expectations and
aspirations? What are ...

Thrive Roadmap

1
Q1 2017
Company Registration
Team Assembled
Project Start
2
Q2 2017
Website development
White Paper preparation
3
Q3 2017
Ethereum Smart Contract Prototype
4
Q4 2017
Thrive Smart Contract on Ethereum test net
Thrive Smart contract on Ethereum main net
Private Round Preparation
5
Q1 2018
Private Token Round
Public Token Round
6
Q2 2018
Thrive BC release Alpha Stage Alpha Testing
Ad platform development
7
Q3 2018
Beta Testing
Thrive Ecosystem 1.0
Mass Launch & Ramp Up
8
Q4 2018
DMP Integration & AD Market Place Launch
Urs Wälchli
Advisors Urs Wälchli

Andre Siegert
Advisors Andre Siegert

Charles Attard
Advisors Charles Attard

Atsushi Hisatsumi
Advisors Atsushi Hisatsumi Founder and CEO of Extravaganza International

Gaetano Nuciforo
Team Gaetano Nuciforo BlockChain Expert - Smart Contract

Alessandro Santoro
Team Alessandro Santoro Computer Science Engineer

Giuseppe Scordino
Team Giuseppe Scordino Chief Strategy Officer

Gianfranco Ciaurella
Team Gianfranco Ciaurella Community Manager

Rosamaria Chillemi
Team Rosamaria Chillemi Social Media Manager

Giuseppe Scordino
Giuseppe Scordino
Chief Strategy Officer
James Catania
James Catania
Joseph F. Borg
Joseph F. Borg
LEGAL COUNSEL
Atsushi Hisatsumi
Atsushi Hisatsumi
Founder and CEO of Extravaganza International
ADVISOR
Founder
Urs Wälchli
Urs Wälchli
STRATEGIC ADVISOR