TV-TWO
TV-TWO
Token: TTV


The decentralized TV ECO-System

ICO dates
Start date: 2018-02-24
End date: 2018-03-24

Registrated in: Germany

Platform: Ethereum
Type: ERC20

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https://tv-two.com/ Screenshot
TV-TWO categories
Entertainment Media Platform
TV-TWO whitepaper
Video
TV-TWO token sale
KYC passing required Yes | Whitelist No | Restriction for countries USA
Soft cap 2,500 ETH
Hard cap 50,000 ETH
Token distribution in ICO
75%
75%
Price 1 ETH = 10,000 TTV
Acceppting ETH, BTC
TV-TWO news, social
TV-TWO search trends in Google
Random whitepaper excerpts

Contents
1 Overview
3
1.1 Value Proposition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1.1.1 Consumers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1.1.2 Content Providers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
1.1.3 Advertisers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
1.2 Interaction between Market Participants . . . . . . . . . . . . . . . . . . . . . . . 5
1.3 The Center of the Living Room . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2 Product
6
2.1 The Future of Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.1.1 The User Interface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2.1.2 Usage Scenario . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
2.1.3 Prerequisites and App Download . . . . . . . . . . . . . . . . . . . . . . . 9
2.2 Product Demo . . . . . . . . . . . . . . . . . . ....

1 Overview
This paper will review the current state of broadcast television and propose TV-TWO,
a blockchain-based Open Platform that helps to decentralize the TV ecosystem in order
to spread the oligopolistic surplus of TV networks among Consumers, Content Creators,
and Advertisers.
1.1 Value Proposition
TV-TWO will bring the digital age to millions of living rooms around the world. We
offer the community:
1. An application for
Connected TVs
that blends broadcast television with a per-
sonalized and ad-supported video stream offering premium content on the Big
Screen. While watching linear television through TV-TWO, the video stream can
be accessed anytime by pressing Enter on the remote control. The application es-
tablishes a new standard for TV advertising. Consumers are empowered to share
data with advertisers on their terms. Advertisers can utilize user data and usage
insights to reach consumers with more personalized and relevant messages that
result in...

Figure 1: TTV Ecosystem

Receive rewards for watching relevant sponsored messages as well as sharing
anonymous data with advertisers through the TTV
1.1.2 Content Providers

Receive the chance to generate reach on television sets without having to sign a
contract with a TV network, giving small creators that focus on quality videos an
equal share of voice as determined by watch statistics instead of clicks

Get full transparency on watch statistics for their videos without having to trust
a single centralized platform

Can refinance their content more easily by profiting from high media spends that
go towards TV
1.1.3 Advertisers

Receive targeting and attribution features as well as the automated media booking
on TV that they know from digital advertising

Get per user reporting on ad engagement and organic video context without falling
victim to fraud or non-transparent KPI reporting

Can ad...

1.2 Interaction between Market Participants
Before the first implementation of the blockchain, an ideal TV ecosystem would have
consisted of four parties (see Figure 2).
Figure 2: Current TV Ecosystem
Content providers and advertisers deliver organic and commercial content that is
curated by TV networks and transmitted to consumers by broadcast providers that
typically belong to the same parent company. However, TV networks are exploiting
their gatekeeper status:

Advertisers:
TV networks possess direct consumer access, which allows them to
set prices and generate high profits

Content Providers:
The direct consumer access, allows TV networks to dis-
criminate against individual content providers. Networks produce most of the
content in-house, which further hurts independent creators

Users:
TV networks select the content that makes it on air. User have no choice
but to watch the delivered content. Neither organic nor sponsore...

1.3 The Center of the Living Room
Overall, television consumption has remained steady in the recent years. While the
use of Netflix and other streaming services has exploded - with 50% of US households
subscribing to at least one streaming service - they usually act as add-ons to broadcast,
not substitutes.[1] Users are still addicted to broadcast television. The consultancy
Accenture explains that “most broadcasters have been at the heart of their national
cultural life for decades, and audiences have grown up with them in their lives.“[2]
Nielsen’s “Cross-Platform Report“ from 2014 illustrates how the time spent in front
of the television increases proportionally with the age of the user.[22] Taking the demo-
graphic shift in the western world into account, this will cement the importance of the
TV. Especially consumers with a high disposable income are glued to their television
sets. The baby boomer generation, meaning users born between 1946 and 1964, control
70% of the disposable in...

Figure 3: Users’ Dislikes about Video on Smartphones
by language and the following categories: Movies, Music, News and Politics, Travel and
Nature, Food and Beverages, Fashion and Beauty, Sports, Cars, Technology, Gaming,
and Education.
In order to facilitate the new ecosystem, market participants are coming together
on the Ethereum blockchain to manage their interactions in a trustless manner. The
blockchain technology enables TV-TWO to circumvent the complexity and privacy is-
sues of programmatic advertising. Instead, a decentralized platform with full trans-
parency and security is offered. Likewise, for both content providers and advertisers
the market is democratized with simplified access to the Big Screen. At the same time,
the user is rewarded with TTV for watching sponsored messages. If the user is looking
to earn even more TTV, he can opt-in to sharing anonymous data with advertisers and
content providers. This makes it possible to target based on a complete behavioral
profil...

2.1.1 The User Interface
TV-TWO is divided into two layers. The first layer, which is entered after starting the
application, consists of the broadcast signal with all standard TV functionalities. The
second layer, reached via pressing Enter on the remote control, displays the personalized
video stream.
For the first launch of the application, an onboarding is displayed to explain the
basic functionality. After that, starting the application directly leads the user to the first
layer - the current channel displayed in the TV window. While the viewing experience
is unchanged, Hbb banner ads that are sold by TV networks are hidden for the user.
Occasionally, a reminder on how to enter the TV-TWO video stream is displayed. The
user has the following navigation options inside the first layer of the application:

Guide
displays the program guide, the return to the application is performed
once the guide is closed

Channel List
displays the channel list, t...


Up/Down on the D-pad
activates and closes, the navigation bar with controls
for the current video and information on the video length as well as play position

Left/Right on the D-pad
allows to move in the navigation bar of the current
video to play, pause, stop, fast forward, rewind or skip. TV-TWO messages can
be minimized and short, surveys can be completed

Play/Pause/Stop/Fast Forward/Rewind
control the video without the nav-
igation bar
2.1.2 Usage Scenario
Today, Smart TV owners use the Live TV application to watch the broadcast signal
on their television. TV-TWO serves as a substitute for the Live TV application by
offering a gateway to traditional TV. Users can watch the standard broadcast signal
through TV-TWO and experience an extra channel tailored to their interests beyond
the traditional offering. A log-in or tedious activation is not required. Upon the start of
the app, a short logo lead-in is displayed. Once the user...

TV-TWO Roadmap

1
2017
Company Foundauon
Resource Planning
Development of The Smart TV Application
Development of Smart Contracts for Operations of the Application
Development of The Campaign Platform
Publication of Whitepaper
Start or the Marketing and Bounty Campaign
Community Building
Adjustments on Community Feedback
2
Quarter 1, 2018
Token for Television Private Sale
Proof of Concept Release of the Campaign Platform
Opensource Release of Smart Contracts
Announcement of Token Exchanges
ICO
Application Release for Samsung, LG, Toshiba, TP Vision and Panasonic
3
Quarter 2, 2018
lntroduction of TTV to the Campaign Platform With Managed Wallets
Onboarding of Advertisers on the Campaign Platform
Onboarding of Content Providers and Users on the TV-TWO Platform
Iteration of the App?cation with Token Gami?cation
Partner Expansion with Advertisers and Content Providers
Version 2.0 - Re?nement of User Interface and User Experience
4
Quarter 3, 2018
Evaluallng Set-Top Box Manufacturers for Partnerships
Growth Hacking for User Base Expansion
Development of Application for Sony, Hisense and Sharp
Iteration of the App?cation with Social Features
Moving Off-Chain Aspects On-Chain
Evaluating of TV-TWO Hardware (Open TV or Set-Top Box)
5
Quarter 4, 2018
Negotiations with Manufacturers for a Pre-Installation of the Application
6
2019
TV Networks Offer Content Through the Decentralized Ecosystem
Tim Wegner
Advisors Tim Wegner

Jason Butcher
Advisors Jason Butcher

Tom Budd
Advisors Tom Budd

Kai Rieke
Advisors Kai Rieke

David Ben Kay
Advisors David Ben Kay Governing Board of Ethereum (2016)

Simon Cocking
Advisors Simon Cocking Editor in Chief at Cryptocoin.News, Advisor. Experience: Mentor & Advisor in 20+ Successful ICOs.

Dave Barton
Advisors Dave Barton Startup & Cryptocurrency copywriter, Supporter.

Jan Phillip Hofste
Team Jan Phillip Hofste Co-Founder

Philipp Schulz
Team Philipp Schulz Co-Founder

Jonas Schmidt
Team Jonas Schmidt Head of Business Development

Rodrigo Acosta
Team Rodrigo Acosta Blockchain Developer

Joschka Kintscher
Team Joschka Kintscher Software Engineer and Crypto Investor

Michael Brand
Team Michael Brand Back-end developer

Arthur Zubkoff
Arthur Zubkoff
Marketing Consultant
Marketing and Fintech Lead
Blockchain Bizdev
Dave Barton
Dave Barton
Startup & Cryptocurrency copywriter, Supporter.
Copywriter
Jason Butcher
Jason Butcher
COO & Founder, Tokenpayments & Parallel Payments
Founder Parallel Payments Ltd, COO CoinPayments.net
COO & Founder, Coinpayments & Parallel Payments
Founder Parallel Payments
COO & Founder, Coinpayments & Parallel Payments
Oliver Laurence
Oliver Laurence
STRATEGY DEVELOPMENT, PRODUCT COMMERCIALIZATION
Strategy Development Expert & ICO Mentor
Rodrigo Acosta
Rodrigo Acosta
Blockchain Developer
Software developer
Simon Cocking
Simon Cocking
Editor in Chief at Cryptocoin.News, Advisor. Experience: Mentor & Advisor in 20+ Successful ICOs.
Senior Advisor Twitter
Chief Marketing Advisor
Advisor
Advisor and Board Member
EDITOR-IN-CHIEF, CRYPTOCOIN.NEWS
Advisor
Writer, editor, ITO advisor, business mentor
Blockchain Influencer, Irish Tech News
Media & Global Partnerships Advisor
Editor at CryptoCoinNews, Irish Tech News, Top 1 member of the ICO Bench Experts. Business mentor.
Advisor
Senior Editor at Irish Tech News, Editor in Chief at CryptoCoinNews
Advisor
Business mentor and advisor
Editor in Chief at CryptoCoinNews
Adviser to the Board of Quasa
Marketing Advisor
Digital Marketing Advisor
Digital Marketing
BLOCKCHAIN ADVISOR
Advisor
Marketing Advisor
Advisor
Strategic Advisor
Cryptocurrency Advisor
Senior Editor at Irish Tech News, Editor in Chief at CryptoCoinNews
EDITOR IN CHIEF, ADVISOR, STRATEGIST
Chief Strategy & Public Relations
Chief ICO Advisor
International Blockchain Community Advisor
PR advisor
Board Advisor
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World’s #1 Blockchain influencer
Advisor
Editor in Chief Irish Tech News | CryptocoinNews 1 ranked advisor on ICObench for three months
#2 Crypto Expert on ICObench
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Digital Marketing Advisor
Media relations
Cryptocurrency & Blockchain Advisor
Advisor
Crypto media: Irish Tech News Ireland
PR Advisor
Chief Editor at Irish Tech News, CryptoCoinNews and InvestInIT
Senior Advisor
Tobias Schulz
Tobias Schulz
Tom Budd
Tom Budd
Advisor
Co-founder of CoinStrategem, EtheraLabs and Dark Star Ventures
Marketing strategist