Upline
Upline
Token: UPL


New generation software on blockchain for Network

ICO dates
Start date:
End date:

Registrated in: The Republic of Estonia

Platform: Ethereum
Type: ERC20

PREMIUM ICO

https://ico.upline.solutions Screenshot
Upline categories
Business services
Upline token sale
KYC passing required Yes | Whitelist No | Restriction for countries USA
Soft cap 300000 EUR
Hard cap 14000000 EUR
Tokens for sale 18,000,000
Price 1 UPL = 0.1 EUR
Acceppting BTC, ETH, LTC, Fiat
Upline news, social
Upline search trends in Google
Random whitepaper excerpts

TABLE OF CONTENTS
FOREWORD
EXECUTIVE SUMMARY
NETWORK MARKETING IN GENERAL
What is Network Marketing and how does it work?
The industry’s potential
Concluding facts
THE PROBLEM
Why does the problem occur?
The Classic Network Marketing model
The bottlenecks and disadvantages of the classic
Network Marketing model
Times have changed
THE NEED
THE SOLUTION
Upline marketing model
Upline software and services
Software modules
MVP, Projects and Future developments
Technical details
OUR BUSINESS MODEL
PRE ICO STRUCTURE
Token supply during pre-ICO
TIMELINE & MILESTONES
ICO FUND USAGE ROADMAP
ICO raised funds usage during next 18 months
THE TEAM
Management
Product
IT
Film and animation
Support
Marketing
ADVISORS
CONCLUSION
2
...

FOREWORD
EXECUTIVE SUMMARY
NETWORK MARKETING IN GENERAL
THE PROBLEM
THE NEED
THE SOLUTION
OUR BUSINESS MODEL
NETWORK MARKETING MEDIA PLATFORM
PRE ICO STRUCTURE
TIMELINE & MILESTONES
ICO FUND USAGE ROADMAP
THE TEAM
ADVISORS
CONCLUSION
FOREWORD
I was introduced to Network Marketing at the
age of 19. It was the year 2008.
I instantly understood the values that the
industry provides to regular people like
myself. For me, the trigger was freedom. For
as long as I can remember, I have wanted to
be free. And by that I mean doing whatever I
want, when I want and with whom I want. No
boss, no strict time schedule and an absolute
financial abundance.
When you’re a big dreamer, you need time
as well as money to fulfill those dreams, since
we are living in a capitalistic society. Network
Marketing provided both. It was a game
changer for me. Day by day, I became a
better and kin...

FOREWORD
EXECUTIVE SUMMARY
NETWORK MARKETING IN GENERAL
THE PROBLEM
THE NEED
THE SOLUTION
OUR BUSINESS MODEL
NETWORK MARKETING MEDIA PLATFORM
PRE ICO STRUCTURE
TIMELINE & MILESTONES
ICO FUND USAGE ROADMAP
THE TEAM
ADVISORS
CONCLUSION
EXECUTIVE SUMMARY
The purpose of this document is to provide
information regarding Upline, its core
conceptual idea, the business model,
advantages, the team, pre-ICO details, the
roadmap and the legal regulation governing
the pre-ICO.
You are going to learn about a controversial,
the
most
misunderstood
and
underestimated way of marketing – Network
Marketing.
You will understand the initial goal of
Network Marketing, realize its limitless
potential based on facts and the main
problem that hinders its growth. Finally,
you’ll learn about the Upline solution, that
was created to unleash the industry’s
potential...

FOREWORD
EXECUTIVE SUMMARY
NETWORK MARKETING IN GENERAL
THE PROBLEM
THE NEED
THE SOLUTION
OUR BUSINESS MODEL
NETWORK MARKETING MEDIA PLATFORM
PRE ICO STRUCTURE
TIMELINE & MILESTONES
ICO FUND USAGE ROADMAP
THE TEAM
ADVISORS
CONCLUSION
ico.upline.solutions
NETWORK MARKETING IN GENERAL
MLM (multi-level marketing) or Network Marketing (NM in short) is an often misunderstood word
for the vast majority of people. Although the industry is over 100 years old, a lot of people still
consider NM “a pyramid” or “a get rich scheme”.
The question is
- how does this kind of general
opinion still exist in the 21st century
and where does it come from?
5
...

FOREWORD
EXECUTIVE SUMMARY
NETWORK MARKETING IN GENERAL
THE PROBLEM
THE NEED
THE SOLUTION
OUR BUSINESS MODEL
NETWORK MARKETING MEDIA PLATFORM
PRE ICO STRUCTURE
TIMELINE & MILESTONES
ICO FUND USAGE ROADMAP
THE TEAM
ADVISORS
CONCLUSION
ico.upline.solutions
What is Network Marketing
and how does it work?
NM is a direct selling method in which
independent agents serve as distributors of
goods and services. They are encouraged to
build and manage their own sales force by
recruiting and training other independent
agents. In this method, commission is earned
on the agent's own sales revenue, as well as
on the sales revenue of the sales force
recruited by the agent and his or her recruits
(called downline).
Network Marketing is a highly effective
marketing strategy for the promotion of
products and/or services. In Network
Marketing, customers have a choice to
become indep...

FOREWORD
EXECUTIVE SUMMARY
NETWORK MARKETING IN GENERAL
THE PROBLEM
THE NEED
THE SOLUTION
OUR BUSINESS MODEL
NETWORK MARKETING MEDIA PLATFORM
PRE ICO STRUCTURE
TIMELINE & MILESTONES
ICO FUND USAGE ROADMAP
THE TEAM
ADVISORS
CONCLUSION
ico.upline.solutions
The industry’s potential
A misunderstood yet flourishing industry is
the Network Marketing market. The World
Federation of Direct Selling Associations
(WFDSA) estimates that retail sales rose 7.7
percent in 2015 to $183.7 billion, up from
$170.6 billion in 2014.
The total salesforce jumped 4.4 percent, to
103 million people, up from 99.7 million in
2014. In all, 23 countries posted sales of $1
billion or more from direct selling.
19%
Europe
1%
Africa/
Middle East
34%
Americas
46%
Asia/Pacific
Network Marketing industry in numbers
Global retail sales reached $183 billion in 20...

FOREWORD
EXECUTIVE SUMMARY
NETWORK MARKETING IN GENERAL
THE PROBLEM
THE NEED
THE SOLUTION
OUR BUSINESS MODEL
NETWORK MARKETING MEDIA PLATFORM
PRE ICO STRUCTURE
TIMELINE & MILESTONES
ICO FUND USAGE ROADMAP
THE TEAM
ADVISORS
CONCLUSION
Concluding facts
The annual revenue of Network Marketing is over 200 billion dollars. Over 100 million people are
involved and over 1 million people are joining every single month.
$ 200 billion
1 million
100 million
Annual revenue of
Network Marketing industry
Over 1 million people
join every month
Over 100 million
people are involved
ico.upline.solutions
8
...

FOREWORD
EXECUTIVE SUMMARY
NETWORK MARKETING IN GENERAL
THE PROBLEM
THE NEED
THE SOLUTION
OUR BUSINESS MODEL
NETWORK MARKETING MEDIA PLATFORM
PRE ICO STRUCTURE
TIMELINE & MILESTONES
ICO FUND USAGE ROADMAP
THE TEAM
ADVISORS
CONCLUSION
ico.upline.solutions
THE PROBLEM
Unfortunately, over 95% of the marketers do not achieve the desired results because of their lack
of knowledge and experience. Many aren’t used to being entrepreneurs and don’t realize that it
takes time and effort. Thus, they give up too soon, taking away an opportunity from themselves
and their potential partners to achieve financial and entrepreneurial goals via Network Marketing.
Also, in many cases they become negative about Network Marketing, thereby damaging its
reputation.
Why does the problem occur?
01
Skillset
02
Fears
03
An outdated model
Network Marketing is a
profession that requires a
<...

Upline Roadmap

1
March, 2015
Idea and initial team assembly.
2
February, 2016
First test product / Feedback phase.
3
February, 2016
First test product / Feedback phase.
4
March, 2016
Growing in-house team and developing MVP.
5
December, 2016
Upline MVP demo / Feedback from powerusers.
6
June, 2017
Upline 3.0 release / fully customizable solution.
7
July, 2017
ICO preparation starts.
8
January, 2018
Start of public token pre-sale.
9
February- March, 2018
Start of public token crowdsale.
10
April- May, 2018
Upline token presented on public exchanges / Global scaling starts.
Mihail Polonski
Mihail Polonski STRATEGIST / CO-FOUNDER

Katrin Jakimets
Katrin Jakimets PROJECT MANAGER

Oliver Solntsev
Oliver Solntsev CREATIVE MANAGER / CO-FOUNDER

Janita Raudsepp
Janita Raudsepp PRODUCT DEVELOPMENT LEAD

Erki Pähklamägi
Erki Pähklamägi PRODUCT VISIONARY

Aram Sahradyan
Aram Sahradyan CTO / CO-FOUNDER

Pavel Fissunov
Pavel Fissunov DESIGNER / VISUAL ARTIST

Rain Aunapu
Rain Aunapu HEAD OF VIDEO DEPARTMENT

Jorma Uppin
Jorma Uppin GRAPHIC DESIGNER / ANIMATOR

Anneli Solntsev
Anneli Solntsev CLIENT SUPPORT MANAGER

Alexandr Tsharnetski
Alexandr Tsharnetski RUSSIAN LANGUAGE MARKETS COORDINATOR

Valentin Savchenko
Valentin Savchenko CMO OF UPLINE ICO

Karl-Heinrich Lauri
Karl-Heinrich Lauri DIGITAL MARKETING

Ken Marten Mällo
Ken Marten Mällo MARKETING STRATEGIST

Margus Värav
Margus Värav COPYWRITER

Asse Sauga
Advisors Asse Sauga INVESTOR AND ADVISOR OF UPLINE

Jeff Mack
Advisors Jeff Mack ADVISOR

Rob Sperry
Advisors Rob Sperry ADVISOR, COACH, NETWORK MARKETING SPEAKER

Priit Lätt
Advisors Priit Lätt ADVISOR, ATTORNEY-AT-LAW

Jaanus Prost
Advisors Jaanus Prost ADVISOR, ATTORNEY-AT-LAW

Maris Alt
Advisors Maris Alt ADVISOR, ATTORNEY-AT-LAW

Alexandr Tsharnetski
Alexandr Tsharnetski
RUSSIAN LANGUAGE MARKETS COORDINATOR
RUSSIAN LANGUAGE MARKETS COORDINATOR
Anneli Solntsev
Anneli Solntsev
CLIENT SUPPORT MANAGER
CLIENT SUPPORT MANAGER
Aram Sahradyan
Aram Sahradyan
CTO / CO-FOUNDER
CTO / CO-FOUNDER
Asse Sauga
Asse Sauga
INVESTOR AND ADVISOR OF UPLINE
INVESTOR AND ADVISOR OF UPLINE
Erki Pähklamägi
Erki Pähklamägi
PRODUCT VISIONARY
PRODUCT VISIONARY
Jaan Rammul
Jaan Rammul
CEO
Jaanus Prost
Jaanus Prost
ADVISOR, ATTORNEY-AT-LAW
ADVISOR, ATTORNEY-AT-LAW
Jeff Mack
Jeff Mack
ADVISOR
Jevgeni Shipko
Jevgeni Shipko
IT LEAD
Jorma Uppin
Jorma Uppin
GRAPHIC DESIGNER / ANIMATOR
GRAPHIC DESIGNER / ANIMATOR
Karl-Heinrich Lauri
Karl-Heinrich Lauri
DIGITAL MARKETING
DIGITAL MARKETING
Katrin Jakimets
Katrin Jakimets
PROJECT MANAGER
PROJECT MANAGER
Ken Marten Mällo
Ken Marten Mällo
MARKETING STRATEGIST
MARKETING STRATEGIST
Margus Värav
Margus Värav
COPYWRITER
COPYWRITER
Maris Alt
Maris Alt
ADVISOR, ATTORNEY-AT-LAW
ADVISOR, ATTORNEY-AT-LAW
Mihail Polonski
Mihail Polonski
STRATEGIST / CO-FOUNDER
ICO Advisor
STRATEGIST / CO-FOUNDER
Oliver Solntsev
Oliver Solntsev
CREATIVE MANAGER / CO-FOUNDER
CREATIVE MANAGER / CO-FOUNDER
Pavel Fissunov
Pavel Fissunov
DESIGNER / VISUAL ARTIST
DESIGNER / VISUAL ARTIST
Priit Lätt
Priit Lätt
ADVISOR, ATTORNEY-AT-LAW
ADVISOR, ATTORNEY-AT-LAW
Rain Aunapu
Rain Aunapu
HEAD OF VIDEO DEPARTMENT
HEAD OF VIDEO DEPARTMENT
Rob Sperry
Rob Sperry
ADVISOR, COACH, NETWORK MARKETING SPEAKER
ADVISOR, COACH, NETWORK MARKETING SPEAKER
Sten Uuesoo
Sten Uuesoo
COO
Valentin Savchenko
Valentin Savchenko
CMO OF UPLINE ICO
CMO WinWin Solutions, Estonia
Chief of Digital Marketing HashCoins OÜ
WinWin solution - CMO in WinWin solution
Director of Digital Marketing
Head of PPC
CMO OF UPLINE ICO