UTRUST
UTRUST
Token: UTK


The future of online payments

PreICO dates
Start date: 28th Aug 2017
End date: 28th Aug 2017

ICO dates
Start date: 2017-11-02
End date: 2017-11-20

Registrated in: Switzerland

Platform: Ethereum
Type: ERC20

PREMIUM ICO

https://utrust.io/ Screenshot
UTRUST categories
Software Platform Cryptocurrency
Video
UTRUST token sale
KYC passing required No | Whitelist No | Restriction for countries No
Hard cap 21,000,000 USD
Tokens for sale 500,000,000
Token distribution in ICO
60%
60%
Price 0.07 USD
Minimal investment 0.2 ETH or 0.02 BTC
Acceppting BTC, ETH
UTRUST news, social
UTRUST search trends in Google
Random whitepaper excerpts

TABLE OF CONTENTS
PREAMBLE ......................................................................................................................... 3
EXECUTIVE SUMMARY ..................................................................................................... 4
VISION ................................................................................................................................. 6
PROBLEM ............................................................................................................................ 6
SOLUTION ........................................................................................................................... 7
BLOCKCHAIN, ICOs AND FUTURE OF PAYMENTS ........................................................ 8
PLATFORM & TOKEN........................................................................................................12
The UTRUST Payment Platform ............................................................................................................

PREAMBLE
The purpose of this document is to provide information regarding the UTRUST
project, its core conceptual idea, business model, competitive advantages, team,
ICO details and roadmap towards the 1
st
MVP (Minimum Viable Product). A more
technical description of core architecture and APIs will follow after the ICO funding
phase.
UTRUST started from a simple idea, born from a tale of personal hands-on
frustration using current offerings in crypto-payment systems and our desire to
build a better platform. After condensing the original concept into a pitch
presentation, we relentlessly reached out to interested partners and organically
built our team. Along this journey, we found great partners and mentors who were
strongly committed and excited to work with the ever-progressing vision of
UTRUST, while aiding in the refinement of our proposal for the market. Now as we
drive towards the ICO stage, we thank everyone that supported us and hope to
surpass the expectation...

EXECUTIVE SUMMARY
UTRUST is a revolutionary payment platform that enables buyers to use their
favorite cryptocurrency in order to pay sellers (private or merchants). We provide
sellers with the safety and convenience of receiving funds in fiat currency, and offer
the best consumer-protection to buyers, by acting as trusted mediators. We
combine the best payment protection features of current generation fiat systems
with the innovative features of blockchain while blending in the unique features
provided by our own token.
KEY SUMMARY
PRE-ICO START DATE
ICO START DATE
ROUNDS
TOKEN SYMBOL
TOKEN POOL SUPPLY
PRE-ICO ROUND VALUE
ICO ROUND VALUE
MAX CROWDSALE CAP
ACCEPTED CONTRIBUTIONS
TOKEN PROTOCOL
28
th
August 2017, 4pm UTC
2
nd
November 2017, 2pm UTC
1 Pre-sale + 1 Single Round
UTK
1,000,000,000 (1 billion)
$0,03 (3 cents)
$0,065 (6.5 cents)
$49 MM (forty-nine million)

essence, the token will act as a contribution stake from our supporters, as a
transactional token, that buyers can use in the UTRUST Platform itself alongside
other major coins, and as a financial mechanism linking the UTRUST token value to
the UTRUST Platform value - our strategic value-coupling mechanism.
This is an ambitious endeavor intended to build a comprehensive software platform
from the ground-up, while bringing tangible value to our supporters, in the form of
token appreciation, and to the community of buyers and sellers, driving its future
growth in the form of platform transactions. We believe cryptocurrencies are
evolving to become much more than speculation and are here to stay in the minds
and wallets of consumers. This is a game-changer that we know can change how
merchants and buyers use cryptocurrencies and we believe that the only missing
link is a platform of mediation and trust. The UTRUST platform.
On August 28 2017, we opened a pre-ICO of $1.5 MM to observe community interes...

VISION
We believe that one of the key roles of cryptocurrencies in the digital age is to
facilitate transactions and serve as a frictionless and secure payment method with
broad acceptance. We believe current payment platforms are lacking the
necessary features to drive broad merchant and user adoption. Digital tokens are
more than an asset for financial speculation and ICOs can be leveraged to fund
agile teams with the drive to build new platforms; platforms with real value, driven
by growth in the transactions of goods and services, and financially sustained by a
revenue from fair fees.
PROBLEM
Despite the industrial disruption and technological advances that blockchain
provides, one area that is still largely untapped is digital payments between buyers
and sellers of physical services. Digital payment systems have been a holdout of
larger industry incumbents, with more legacy APIs and agreements with traditional
financial institutions, banks and credit cards. Despite the advantages...

SOLUTION
Our aim is to build a next-generation payment gateway allowing buyers to use their
favorite cryptocurrency to buy goods and services with confidence from merchants,
incorporating a robust PayPal-like consumer protection and dispute resolution
scheme. We aim to drive adoption of the API by merchants by providing them a
way to receive fiat currency directly from cryptocurrency buyers, shielding the
merchant from market volatility and decreasing the risk of accepting crypto-
currency.
7
...

BLOCKCHAIN, ICOs AND FUTURE OF PAYMENTS
'It’s crazy that most retailers still don’t accept bitcoin payments'
Jonathan Johnson, Medici Ventures President, 14
th
July 2017
With the blockchain industry reaching its post-inception phase, many key-
technology foundations are now mature enough to build robust consumer-facing
products reaching a wider audience. Many wonder what is the next big thing in
Fintech, what is the next disruption and where we are headed. As with any new
technology, blockchain is driving change in many areas of traditional business,
forcing incumbents to adapt their more traditional business models. From banking,
insurance, equity trading, venture capital, logistics and governance, everyone is
being affected, with new products redefining the way we think of money,
transactions, value and trust. We have made great strides from the early days of
bitcoin being traded in private forums, to exchanges and application platforms
powered by smart-contracts.

We believe that this momentum will only accelerate with future growth leveraged
by ICOs that build upon established protocol layers and build next-gen commercial
ecosystems backed by a token economy. Currently key protocol foundations are in
place to build a new faster and scalable online payment gateway. A platform you
can use for paying of goods and services, free from the constrains of legacy
payment processors built around credit cards and offer more than other crypto-
centered platforms today. We believe the payment arena is one of the key value-
generating uses for cryptocurrencies going forward, and that the UTRUST Platform
will able to create value for its 3 major stakeholders: the buyer, the merchant and
the initial token contributors.
For buyers
, we aim to minimize the risk of scams and fraud while
paying online, providing full payment protection of purchases and
acting as mediator of all transactions. We strive to be the best choice for buyers, by
minimizing the amount of ...

UTRUST Roadmap

1
28th Aug 2017
Pre-ICO Opens
2
Sep 2017
ICO Opens
3
Q2 2018
Platform Test API for Merchants
- Integrate with merchant checkout mechanisms
- Test mediated chat mode
4
Q3 2018
Client API, Wallet Web App
- Check your balance & transactions
- Integration with major eCommerce platforms
5
Q4 2018
Native apps iOS, Android
- 200+ Merchants
- Live Transactions
6
Q1 2019
Platform Refinements & Expansion
- 1000+ Merchants
- Progressive hiring of mediators
Luís Ferreira
Luís Ferreira Head of Engineering

Laura Esteves
Laura Esteves Head of Operations

João Ferreira
João Ferreira Head of Design

Nick Olender
Nick Olender Head of Sales & Partners

Miguel Palhas
Miguel Palhas Software Engineer

Francisco Baila
Francisco Baila Product Designer

Gabriel Poça
Gabriel Poça Software Engineer

Ronaldo Sousa
Ronaldo Sousa Software Engineer

Fernando Mendes
Fernando Mendes Software Engineer

Bruno Azevedo
Bruno Azevedo Software Engineer

Pedro Costa
Pedro Costa Software Engineer

João Justo
João Justo Software Engineer

Francisco Maia
Francisco Maia PhD, Distrib. Systems Advisor

Francisco Cruz
Francisco Cruz PhD, Architecture Advisor

João Paulo
João Paulo PhD, Cloud Computing Advisor

Sérgio Viana
Sérgio Viana Product Advisor

Marc Howland
Marc Howland Financial Advisor

David Bryan
David Bryan Strategic Advisor

Sascha Benz
Sascha Benz Business Develop. Advisor

Lilian Yu
Lilian Yu Marketing Advisor – China

Júlia Vilaça
Júlia Vilaça Community Manager

Dhiveshan Govender
Dhiveshan Govender Strategic Advisor

Arthur Zubkoff
Advisors Arthur Zubkoff Marketing Consultant

José Nuno Pinto
Advisors José Nuno Pinto DPO

Robin Ebers
Advisors Robin Ebers Blockchain Consultant

João Gil Figueira
Advisors João Gil Figueira Legal Advisor

Sydney Lai
Advisors Sydney Lai Advisor

Robin Ebers
Robin Ebers
Blockchain Consultant
Blockchain Advisor
Arthur Zubkoff
Arthur Zubkoff
Marketing Consultant
Marketing and Fintech Lead
Blockchain Bizdev
João Ferreira
João Ferreira
Head of Design
NATIONAL PORTUGAL YOUNG ATHLETES HEAD COACH
Roberto Machado
Roberto Machado
CPO
Product Advisor
Nuno Correia
Nuno Correia
CEO
Network Advisor