Vreo
Vreo
Token: MERO


A New Way to Present, Measure and Monetize AD's

ICO dates
Start date: 2018-08-04
End date: 2018-09-01

Registrated in: Switzerland

Platform: Ethereum
Type: ERC20

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Vreo categories
Content/Advertising Entertainment Software Virtual Reality
Vreo whitepaper
Video
Vreo token sale
KYC passing required Yes | Whitelist No | Restriction for countries Belarus,Congo,Cuba,Iran,Iraq,Korea,Liberia,Moldova,Sudan,USA,Zimbabwe
Hard cap 390,000,000 MERO
Tokens for sale 450,000,000
Minimal investment 1,000 MERO
Acceppting BTC,ETH
Vreo news, social
Vreo search trends in Google
Random whitepaper excerpts

Important notice
This Document is a detailed overview of the Vreo Platform intended to democratize in-game
advertising, and contains information related to the initial Token Sale of MeritCoins
(MERO).
This Document introduces the Platform

s technical innovations, use cases, business strategy, and
development roadmap. This Document is provided to you for your information and discussion
only. It has not been reviewed by any authority nor is it a solicitation or an offer to buy or sell any
Platform Token(s) independent of what the legal and regulatory qualification will be at the time of
the Token Sale.
Any information including facts, opinions, or quotations, may be condensed or summarized and is
expressed as of the publication date. Information may change without notice and the author(s) of
this Document is under no obligation to ensure that such updates are brought to your attention.
The mechanics and conditions of the Token Sale may also change. The author(s) of this Document

Contents
1 Executive Summary ....................................................................................... 5
Simple and predictable for developers........................................................................... 6
Cost-effective and less risky for advertisers ................................................................. 6
The role of tokens ............................................................................................................. 7
How Vreo earns revenues ................................................................................................ 7
What’s in this white paper
................................................................................................ 7
2 The Market for In-Game Advertising ............................................................. 8
2.1 Digital Advertising Market Analysis......................................................................... 8
2.2 Gaming Market Analysis .........................................................

List of Figures
Figure 1: Embedded In-Game Ad, Created with Vreo Technology................. 5
Figure 2: U.S. TV vs. Digital Ad Spending, 2011

2020 .................................... 8
Figure 3: U.S. Native Advertising Spending, 2013

2018 ................................. 9
Figure 4: Global Market for Games, 2016

2020 ............................................. 11
Figure 5: EIGA in Street Scene, Created with Vreo ....................................... 21
Figure 6: EIGA in Exterior Signage, Created with Vreo................................. 22
Figure 7: Simplified Process Flow for Game Developers ............................. 36
Figure 8: Using Vreo Plug-in with Unreal Engine .......................................... 37
Figure 9: Vreo Token Economics .................................................................... 42
Figure 10: Distribution of Funds ..................................................................... 57
List of Tables
...

1 Executive Summary
Electronic gaming is bigger than most people realize. The gaming industry has surpassed
film and music in revenues,
1
generating $116 Billion USD in 2017. In 2020, gaming should
reach close to $150 Billion USD.
2
Games are huge on mobile devices, accounting for almost
one-quarter of the iTunes App Store.
3
In-game advertising (IGA) is growing too. IGA covers any ad placed in any game on any
device: mobile, console, or PC. IGA exists where two worlds meet:
digital advertising
and
gaming
. Both are young, growing quickly, and on the lookout for innovation. Advertisers
need better ways to reach a young, global audience, while game developers need new revenue
streams to cover their growing costs.
But s
erious problems stand in the way of IGA’s growth, from ad
blockers and fraud to the
poor user experience when ads interrupt gameplay. With billions of dollars at risk, both
industries are desperate for soluti...

Simple and predictable for developers
The platform has been designed to provide developers with a shallow learning curve that
makes it simple to offer ads in their games.
U
sing Vreo’s
plug-ins with the most popular game engines
, including Unity 3D and
Unreal Engine, developers can allocate any surface in any game on any platform for
advertising in a flexible range of formats

audio, banners, billboards, posters, signage,
videos

all embedded directly in the gaming environment
so they won’t interrupt
gameplay.
Then the developer registers the ga
me in the B2B marketplace, where it’s easy for potential
advertisers anywhere in the world to find and evaluate. Developers benefit from a new way to
monetize games, a much larger pool of potential advertisers, and a more predictable revenue
stream that flows in faster.
While Vreo’s prime focus is on the under
-developed market for in-game advertising, the
same te...

The role of tokens
To power the marketplace, Vreo will provide two types of tokens:

ViewToken (VIT)
is the unit of scoring to store the metadata of every ad
impression immutably within the blockchain.

MeritCoins (MERO)
a utility token that provides benefits when using VIT, such as
preferential ad delivery, discounts, or reduced fees
The stability of VIT enables advertisers and developers to forecast their costs and revenues
without any changes in value. The utility of MERO provides ways to enhance the value of
VIT. Having two linked tokens gives the ecosystem more scope for further innovation.
During the Token Sale, Vreo will issue MERO.
All billing can be done either with fiat currencies or with cryptocurrencies like Bitcoin or
Ether. This enables faster and less expensive international money transfers. Every payment is
accounted for in VIT, which can be exchanged in the marketplace.
How Vreo earns revenues
In return for providing the game engi...

2 The Market for In-Game Advertising
This section describes the digital advertising market, the gaming market, where they overlap
as IGA, the problems with each, and how Vreo’s unique technology solves these problems.
In-game advertising (IGA) refers to any ad placed in any game on any device: mobile,
console, or desktop PC. IGA exists where digital advertising meets gaming. Advertisers need
to reach a young, global audience, while game developers need new revenue streams.
Unfortunately, serious problems stand in the way
of IGA’s growth
, from ad blockers and
fraud to the poor user experience. With billions of dollars at risk, both industries are
desperate for solutions.
2.1 Digital Advertising Market Analysis
The rise of the web created a completely new industry: digital advertising. This includes ads
seen in search results, on websites, in apps, and of course, in games played on any device.
Since the late 1990s, digital advertising has been steadily eating into budgets for trad...

Similarly, from a tiny slice of the digital market five years ago,
mobile advertising
has
exploded. Mobile ad spending jumped almost 10X from $19.2 Billion USD in 2013 to a
projected $195.5 Billion in 2019. That means as soon as next year, mobile will likely
command more than two-thirds of all digital ad spending.
7
Another fast-growing area of this market is
native advertising
. This is defined as a format
where the

ad experience follows the natural form and function of the user experience in
which it is placed.

8
As shown in Figure 3, native advertising can be segmented into display,
sponsored content, and social media.
Whatever the format, native ads are designed to match the look, feel, and function of their
environment, instead of sticking out like sore thumbs. Because of this, viewers pay more
attention and find native ads less irritating. Native advertising was expected to reach $20
Billion USD in 2018, but later pro...

Vreo Roadmap

1
Q4 2015
First VR experiences and company founding process started
2
Q1 2016
Company set up
First VR game in development (Infinite)
3
Q2 2016
VR Demo is a press title for Razer OSVR HDK head-mounted display
Eye tracking conceptual phase finished
First investor gives greenlight for investment
4
Q3 2016
Development of eye tracking started
German government issues first contract for VR gamification project
5
Q4 2016
Work on Vreo begins
6
Q1 2017
Eye trackingandVreo alpha are presented at GDC in San Francisco
Further products under development reach beta/prototype phase
7
Q4 2017
Vreo marketing starts
Vreo and eye tracking reach MVP state
8
Q1 2018
Community building and establishing launch partners
White paper v1.0 released
9
Q2 2018
White paper v2.0 released
Work on market implementation begins
Sale announcement
10
Q3 2018
Programmatic advertising reaches MVP state
Vreo plug-ins for more major game engines reach MVP state
11
Q4 2018
First branches in North America and Asia opened
Work starts on Phase II: Funding Gateway
12
Q1 2019
First projects are available on Funding Gateway during beta test
User retention reaches MVP
13
Q2 2019
Games funding and programmatic marketplace go live
14
Q3 2019
Mobile app released
Depending on market development, more offices are opened
User retention goes live
15
Q4 2019
Offices open in South America and Oceania
16
Q1 2020
Adoption of other advertising forms into Vreo blockchain model starts
17
Q3 2020
Vreo plug-ins can dynamically exchange 3D asset
Andreas Schemm
Andreas Schemm CEO & Co-founder

Alfred Steiof
Alfred Steiof Co-founder

Kai Nitsche
Kai Nitsche Co-founder

Egor Malychev
Egor Malychev Head of Partnerships

Tino Kügler
Tino Kügler Analysis and Algorithms

Katerina Koicheva
Katerina Koicheva Marketing and Communication expert

Roman Pivtoranis
Roman Pivtoranis 3D Artist and Game Design

Christian Jungen
Christian Jungen Senior Coder

Ralf Heim
Advisors Ralf Heim

Lukasz Musialski
Lukasz Musialski
PORTFOLIO DIRECTOR
Philipp Sandner
Philipp Sandner
Blockchain Expert