Vuulr
Vuulr
Token: VUU


New Broadcast Content Economy

ICO dates
Start date: 2018-05-02
End date:

Registrated in: Singapore

Platform: Ethereum
Type: ERC20

PREMIUM ICO

Vuulr categories
Entertainment
Vuulr token sale
KYC passing required Yes | Whitelist No | Restriction for countries USA, China, Japan
Hard cap 18,500,000 USD
Tokens for sale 1,000,000,000
Token distribution in ICO
35%
35%
Price 1 VUU = 0.06 USD
Acceppting ETH
Vuulr news, social
Vuulr search trends in Google
Random whitepaper excerpts

Table of Contents
Changelog
4
Important Notice
5
Executive Overview
7
The Vision & Market Opportunity
8
The Broadcast Content Industry
9
The Sponsorship Industry
9
Solution Architecture
10
Vuulr Marketplace
11
Marketplace Core Functionality
11
Buyers of Content
11
Content Originators
11
Resellers of Content
11
Sponsors of Content
11
Marketplace Additional Functionality
12
Vuulr Supply Chain Functionality
12
Stakeholder Interaction
12
Reputation Management
12
Private Branded Marketplaces
12
Digital Asset Management, Transcoding and Delivery
13
Escrow
13
Smart Contract Driven Rights Management
13
Rights Auction
14
Title Promotions
14
Vuulr Supply Chain
14
Content Industry Supply Chain Protocol (CISP)
15
Core Supply Chain Functio...

The Vuulr Token (VUU)
21
Why a Token?
21
Token Usage
21
Vuulr Rewards Program
22
The Token Generating Event (TGE) Proposition
26
Token Generating Event General Overview
26
Token Distribution
26
Use of Funds
28
Team
30
Founders & Key Staff
30
Industry Advisors/Investors
34
Business Opportunity
37
Kickstarting the Ecosystem & Driving Network Effect
37
The Business Model
39
Premium and Value Added Services
39
Vuulr Marketplace
39
Vuulr Supply Chain
39
Glossary of Common Industry Terms
40
Connect with Vuulr
41
3
Copyright © 2018 Vuulr Pte. Ltd.
...

Changelog
Version / Date
V1 / 4 March 2018
V1.1 / 6 March 2018
V1.2 / 15 March 2018
V1.3 / 9 April 2018
V1.4 / 20 April 2018
Change
Initial Release
Formatting improvements
Adding of additional team members
Miscellaneous fixes
Adding of additional team members
Inclusion of changelog
Miscellaneous fixes
Miscellaneous fixes
TGE Crowdsale Criteria updates,
Miscellaneous fixes
4
Copyright © 2018 Vuulr Pte. Ltd.
...

Important Notice
Background
PLEASE READ THIS SECTION CAREFULLY. IF YOU ARE IN DOUBT AS TO THE ACTION YOU SHOULD
TAKE, PLEASE CONSULT YOUR FINANCIAL, LEGAL, TAX, TECHNICAL OR OTHER PROFESSIONAL
ADVISORS.
This whitepaper (“
Whitepaper
”) gives a summary of the sale of Vuulr Tokens (“
VUU Tokens
”) during
the pre-sale and public sale of the VUU Tokens (collectively, the “
Token Generating Event
”) by Vuulr
Pte. Ltd. (“
Vuulr
”). The purpose of the Token Generating Event is to raise funds for the development
and commercialisation of the proposed tokenised ecosystem comprising the Vuulr Marketplace, the
Vuulr Supply Chain and such other related products and services of Vuulr as are developed from
time to time(collectively, the “
Vuulr Platform
”).
As detailed in the Token Generating Event Terms and Conditions accessible at
http://static.vuulr.io/
Vuulr-TGE-TnCs.pdf
(“
Terms
”), the...

statements can generally be identified by the use of forward looking terminology such as “may”,
“will”, “should”, “expect”, “anticipate”, “estimate”, “intend”, “continue”, or “believe”, their respec-
tive negatives and other comparable terminology.
Unless expressly provided by Vuulr in writing, no information contained in or referred to in the
Whitepaper shall be construed to be part of these Terms or any representation, warranty or under-
taking from Vuulr.
None of the information set out in this Whitepaper has been reviewed or approved by any regu-
latory authority and the information in this Whitepaper is subject to material updating, revision,
correction, completion and amendment from time to time. This Whitepaper may not be transmitted
to any country where distribution or dissemination of such information may be prohibited.
Eligibility
As detailed in the Terms, you are not eligible to purchase any of the VUU Tokens during the Token
Generating Event if you do...

Executive Overview
Disney, Fox, Amazon, HBO, Facebook, Apple, your local broadcaster and others are all locked in a
fierce battle for your attention - and the revenue it generates. The one thing they all agree on is
that Content is King.
Globally, this industry spends US$240 billion
1
p.a. on buying content
2
, growing at 10% per year
3
.
Yet, they still do business the old-fashioned way. Acquiring content takes 4-5 months and involves
huge amounts of manual effort. Trade events, expensive middlemen (taking 35% commission), exclu-
sive contracts and complex content rights managed in incongruent, decentralized spreadsheets are
the norm. As a result, 35-40% of the value is lost to the friction of the transaction.
The US$62 billion
4
p.a. Sponsorship industry is in a similar state. Deals between buyers and sellers
take months to conclude, with little selection science and long drawn-out offline negotiations.
This inefficiency presents an exciting oppo...

Vuulr is headquartered in Singapore, the regional hub for Asia for TV/Film, finance, and technology.
4 out of the 6 highest growth, large media economies of the world
8
are in Asia. Demand for con-
tent is growing faster here than anywhere else in the world, making it the ideal location or our
headquarters.
Today, content is global. Vuulr will therefore establish a global network of offices in key media
capitals including Los Angeles, London, Mumbai, and Beijing, to establish Vuulr as a global platform
connecting Hollywood, Bollywood and China to broadcasters and audiences globally. The Vuulr
team has deep experience and connections in the industry across Asia and around the world.
Vuulr is in the right place at the right time.
I’m very excited about the opportunity that Vuulr provides.
There is a huge potential around the distribution of amazing
content through online platforms. The huge pool of buyers and
sellers all have one thing in common: they’re looking for easier,
...

The Broadcast Content Industry
Boston Consulting Group (BCG) reports
9
that professional content production is booming globally.
The amount of content, the number of content creators and the market value of content are all
higher than ever before
10
.
At the same time, Over the Top (OTT) online content providers
(e.g. Netflix, Amazon) have harnessed the Internet as a means of
content distribution. Their explosive growth is disrupting tradi-
tional broadcasters’ businesses, cannibalising audiences, eroding
profits and forcing a sea change in the industry.
The industry must now reduce costs to boost profitability and
become more agile and innovative to compete.
This is Vuulr’s first opportunity: to transform an industry that
already transacts US$240 billion annually, reducing cost, reducing
friction, increasing agility and thus releasing value.
Vuulr is solving some very valuable problems for
our industry, we are looking forward to it being live <...

Vuulr Roadmap

1
Q1 2018
Marketplace Prototype Launch .
2
Q2 2018
Marketplace MVP Launch: End to End Journeys .MetaData Refinery R&D.CISP R&D.Catalogue Management Tools.MetaData Refinery Launch.CISP MVP: Smart Contract
dApp/Public Chain Infra.
3
Q3 2018
Marketplace Supply Chain Enhancements – Built to Leverage CISP.Vuulr Rewards Program: Earning Points.Core MDDF Framework
Components.
4
Q4 2018
Vuulr Rewards Program: Rewards Pool Distribution.Title, People and Organization
Identity Management.Business Relationship, Title
Bundling, Reporting.Self Service Tools.CISP Scaling Improvements.
5
H1 2019
Private Branded Marketplaces.Libraries and SDKs for 3rd Party Integration & Extensibility.Data Access and Analytics.Marketplace Discovery
AI/ML Intelligence.Enhancements of CISP
Blockchain Infrastructure.
6
H2 2019
Payment /Escrow Services.Extension of MDDF Framework Components
.
7
2020
Digital Asset Management, Transcoding and Delivery.dApp/Smart Contract-Enabled
Rights Transactions.
Ian Mckee
Ian Mckee Founder & CEO

Ben Heyhoe Flint
Ben Heyhoe Flint Co-Founder & COO

Chris Drumgoole
Chris Drumgoole Co-Founder & CTO

Liam McCance
Liam McCance Marketing

Belinda Ang
Belinda Ang Marketing

David Holloway
David Holloway Business Affairs

Florian Jungbauer
Florian Jungbauer Head of APAC (North)

Dominic Kok
Dominic Kok Marketplace Platform Head

Kasun Karunathilake
Kasun Karunathilake Technical Lead

Malitta Nanayakkara
Malitta Nanayakkara Technical Lead

Tanu Sikka
Tanu Sikka Software Engineer

Dileepa Balasuriya
Dileepa Balasuriya Software Engineer

Iris Wee
Advisors Iris Wee Advisor - Broadcast Media Industry Expert

Vinod Nair
Advisors Vinod Nair Advisor - Global Advisory Telco and Media Specialism

Rob Gilby
Advisors Rob Gilby Investor and Advisor - Broadcast Media Industry Expert

Andras Kristof
Advisors Andras Kristof Advisor - Blockchain Architect, ICO Advisor

Jonathan Wong
Advisors Jonathan Wong Advisor - OTT / Broadcast Media Industry Expert

Kshitij Jhunjhunwala
Advisors Kshitij Jhunjhunwala Advisor - Machine Learning & Data Sciences

Andras Kristof
Andras Kristof
Advisor - Blockchain Architect, ICO Advisor
Technical Advisor
CTO at Yojee, Founder and CEO of Fembusa Terminals Pte Ltd x
Corporate Blockchain Analyst
CTO, Yojee
Chief Technology Officer Yojee Limited
SMART CONTRACT DEVELOPER AND TECHNICAL ADVISOR
Akomba Labs, Blockchain Advisor
ANDRAS KRISTOF
ANDRAS KRISTOF