WeBuy
WeBuy
Token: WBY


The First Blockchain–Commerce Platform

ICO dates
Start date: 2018-09-11
End date:

Registrated in: UK

Platform: Stellar
Type: Stellar

PREMIUM ICO

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WeBuy categories
Retail
WeBuy whitepaper
Video
WeBuy token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA
Soft cap 5,000,000 USD
Hard cap 25,000,000 USD
Tokens for sale 300,000,000
Token distribution in ICO
30%
30%
Minimal investment 1 ​XLM
Acceppting FIAT​, Crypto​
WeBuy news, social
WeBuy search trends in Google
Random whitepaper excerpts

WEBUY
White Paper Version 1.3
|
2
This​ ​white​ ​paper​ ​shall​ ​not​ ​and​ ​cannot​ ​be​ ​considered​ ​as​ ​an​ ​invitation​ ​to​ ​enter​ ​into​ ​an
investment.​ ​It​ ​does​ ​not​ ​constitute,​n​or​ ​relate​ ​in​ ​any​ ​way,​ ​nor​ ​should​ ​be​ ​considered​ ​an
offering​ ​of​ ​securities​ ​in​ ​any​ ​jurisdiction.​ ​This​ ​white​ ​paper​ ​does​ ​not​ ​include​ ​or​ ​contain​ ​any
information (or​​indication​​that​​might​​be​​considered​​as​​a​​recommendation,​​or​​that​​might​​be
used​​as​​a​​basis) for​​any​​investment​​decision.​WBY ​​are​​just​​utility​​tokens​​which can​​be​​used​
only​​on​​the​​WEBUY​​platform​​and​​are​​not​​intended​​to​​be​​used​​as​​an investment. The​​offering...

Table
of Contents
WEBUY
White Paper Version 1.3
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3
01
SUMMARY
1.1 Overview
4
1.2 Distortion
4
1.3
Platform
5
1.4
Blockchain
6
1.5
WBY Token
6
1.6
Management
7
02
MARKET
& OPPORTUNITY
2.1 Introduction
8
2.2
Challenge
9
2.3
Reversing Advertising Process
9
2.4
Creating Virtual Marketplaces
10
2.5
Community Engagement Compensation
11
2.6
Competitive Advantage
11
03
BLOCKCHAIN
3.1 Introduction
12
3.2
Stellar Network
13
3.3
Rationale for Stellar
14
04
WEBUY PLATFORM
4.1
Webuy on the Blockchain
15
4.2 Overview
16
4.3
Compensative Model
17
4.4
Platform Activity Mining
18
4.5
Sellers “Joining ...

01
Summary
WEBUY
White Paper Version 1.3
|
4
01.1
Overview
01.2
Distortion
WeBuy is holding
a crowdsale event of
WBY Tokens. WBY Token
will be used by WeBuy
merchants (Sellers) to
pay for advertising and
used by WeBuy users
(Buyers) to pay for goods
and services.
Over 400 million small and medium businesses worldwide offer
products and services that could be marketed and delivered
online. Despite the spread of e-commerce, less than half of those
businesses advertise online and approximately 90% of retail
purchases are still made offline.
1
So millions of businesses are
left out of the online retail space, missing the chance to enjoy vast
additional sales.
E-commerce is dominated by major corporations:
a)
Amazon accounts for 43.5% of total e-commerce sales in the US
and together with EBay holds over 50% of the market.
b)
Digital advertising is domin...

01 Summary
WEBUY
White Paper Version 1.3
|
5
01.3
Platform
WeBuy is an advanced BE-commerce platform accessed
through a mobile application, based on a complex web of virtual
marketplaces, created and governed by users of the platform
(Buyers). WeBuy aims to:
a)
Remove the barriers preventing millions of businesses around
the world going online and help them maximize sales. Platform
features enable Sellers to create their online presence instantly
at zero cost.
b)
Allow consumers to be the main recipients of online advertising
spend. Hundreds of billions of dollars are paid to attract buyers.
With WeBuy it’s the buyers who receive most of that money.
c)
Optimize communication between Sellers and Buyers to
facilitate increased lead generation, speed up decision making
and cut transaction costs and eliminate unneeded fees.
It will grow into a comprehensive global network by individual
consumers creating ...

01 Summary
WEBUY
White Paper Version 1.3
|
6
01.3
Blockchain
01.4
WBY Token
The use of Blockchain technologies, from
the start, will provide full transparency
and reliability. The decentralized ledger
in combination with the user-friendly
application/marketplace will create
a self-sufficient ecosystem. Once
committed ownership can be verified and
confirmed for Community Engagement
Compensation.
The WeBuy model will be implemented as
Stellar Smart Contract. Transactions will
be verified using cryptography asymmetric
keys. By utilizing Stellar Smart Contract
as a compensative model instrument, the
compensative system is fully automated.
The stores build a closer relationship to
customers and greater confidence that
advertisements will be seen by more likely
buyers.
Within three years WeBuy will be a pure
Decentralized Autonomous Corporation
(DAC) marketplace. This will be ...

01 Summary
WEBUY
White Paper Version 1.3
|
7
01.5
Management
The founding management
team provides a good
mix of experience and
understanding of the
relevant technologies and
markets
Emil Guberman, CEO –
Former programmer
and founder of a series of successful
businesses (http://eiggroup.co). Experience in
founding, financing and managing companies
and complicated international projects in
Israel, USA, UK, Russia and Kazakhstan.
Victor Nemirovsky, CPO –
Over 20 years’
experience in software engineering and
leading development teams to successfully
deliver solutions and products in automotive,
robotics, automation and A/V control
industries. In 2010, co-founded iRule which
was sold to an industry leader in 2016.
Yuri Voschinsky, CTO –
Leading teams in
data processing, big data, cloud computing
and real-time control for more than 20 years.
As the sof...

02
Market &
Opportunity
WEBUY
White Paper Version 1.3
|
8
02.1
Introduction
Apple: 3.2%
Walmart: 2.8%
Home Depot: 1.4%
Best Buy: 1.2%
Macy’s: 1.2%
Wayfair: 0.8%
Costco: 0.9%
QVC: 0.8%
The e-Commerce market today
is characterized by:
a)
Slow Market Penetration

more than 400 million small and
medium businesses worldwide offer products and services that
could be marketed and delivered online. However, less than half
of those businesses even advertise online and approximately 90%
of retail purchases are still made offline. This means that millions
of businesses are left out of the online retail space. WeBuy aims to
take advantage of this opportunity by bringing a major proportion of
these businesses into the world of e-commerce.
b)
Monopolies in Advertising

Facebook and Google control the bulk
of digital ad spend. eMarketer
...

02 Market & Opportunity
WEBUY
White Paper Version 1.3
|
9
02.2
Challenge
02.3
Reversing
Advertising
Process
WeBuy aims to correct each of these imbalances by democratizing
e-commerce by operating a platform with built-in virality, powerful
growth incentives and an easier experience for customers and better
customer targeting for merchants.
Bringing such a large number of businesses online, especially into a
single marketplace, would normally require thousands of agents who
would need to approach the businesses, convince them to join and
guide them through the process of creating their online retail space.
With WeBuy that process is redundant. This marketplace belongs to
Buyers and they create it.
WeBuy is a mobile application that allows buyers to describe the
product or service they want to buy. The description (“SellMe”) is shown
to all relevant WeBuy stores in the buyer’s area. The stores can see the

WeBuy Roadmap

1
Q2 2018
Start PreSeed. Continue development. Expand the professional ​team
2
Q3 2018
Private ​Sale ​to be open. First​ version of ​the ​platform ​ready
3
Q4 2018
System ​fine ​tuning​ based on ​first ​pilot ​results
4
Q1 2019
Platform​ goes ​live in​ a​ number​ of ​geos. Continue development of new ​features
5
Q2 2019
Fine ​tuning the ​system
6
Q3–Q4 2019
Preparing​ the​ system ​for​ DAC ​operation. Pilot​ of​ DAC ​in ​one​ geo
7
Beginning of 2020
Start​ act in g​as ​DAC. Moving​ to​ open ​Source
8
2020
The ​rest​ depends​ on​ WeBuy ​community
Tumennast Erdenebold
Advisor Tumennast Erdenebold (Ph.D) Blockchain Advisor

Ismail Malik
Advisor Ismail Malik Blockchain Advisor

Ismail Malik
Ismail Malik
Blockchain Advisor
Britain Co-founder
BlockchainLab Founder
Blockchain R&D and ICO Advisor
Blockchain R&D + ICO Strategist
Advisor
Blockchain R&D, ICO Strategist BlockchainLab
Editor In Chief ICO Crowd
ICO Marketing Advisor
Marketing & PR Adviser
Advisor
Advisor
Marketing Advisor
Blockchain and media advisor
CEO of Blockchain
Crypto media: ICO Crowd London, United Kingdom
Blockchain R&D, ICO Strategist BlockchainLab
Advisor
Board Advisor