weeMarketplaceAccessToken
weeMarketplaceAccessToken
Token: WMA


The Wee Ecosystem Goes Blockchain

ICO dates
Start date: 2020-01-25
End date: 2020-02-15

Registrated in: Switzerland

Platform: Ethereum
Type: Utility

PREMIUM ICO

weeMarketplaceAccessToken categories
Payments/Wallets Retail
weeMarketplaceAccessToken token sale
KYC passing required No | Whitelist Yes | Restriction for countries No
Soft cap 10000000 EUR
Hard cap 100000000 EUR
Tokens for sale 3,000,000,000
Token distribution in ICO
50%
50%
Price 1 WMA = 0.01 EUR
Minimal investment 50000 WMA
Acceppting ETH
The weeNexx AG is part of the weeGroup, an operative group of twelve companies under the ownership of the Swiss Fintec Invest AG, Kreuzlingen, Switzerland, and is the company which is responsible for conducting the wee Initial Token Offering (ITO) and issuing the weeMarketplaceAccessToken (WMA). The weeGroup has developed a well-known global shopping community under the brand name wee; this weeCommunity combines renowned brands and local retailers on its online platform. Wee offers an innovative alternative to conventional loyalty programmes that motivate customers to collect supposedly valuable loyalty points when making purchases. Instead of providing points which can only be used in shops or for the services of one single company, wee users receive cashback which can be applied to an open system with hundreds and thousands of connected partners and even withdrawn in the form of real cash. The weeGroup has already successfully established its innovative cashback system and currently generates revenues, making it a fully operational business . It has recognised that the success and functionalities of blockchain technology offer immense possibilities for the further development of its operational cashback system .


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Random whitepaper excerpts

Table of Contents
Important Notice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
1
Chairman’s Foreword
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2
Executive Summary
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3
Introduction
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.1 An Operational Business goes Blockchain . . . . . . . . . . . . . . . . . . . . . . . . . . 9
3.2 The Opportunity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
3.3 What Makes Us Different?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
3.3.1 Issuance of...

Table of Contents
5
wee Business Model
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
5.1 The Cashback Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
5.1.1 Incentives and Benefits for Consumers
. . . . . . . . . . . . . . . . . . . . 16
5.1.2 Incentives and Benefits for Merchants and Retailers
. . . . . . . . 16
5.1.3 Benefits to the Cashback Provider
. . . . . . . . . . . . . . . . . . . . . . . . . 17
5.2 Strengthening of Offline Economy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
5.3 Mobile Payment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
5.3.1 weeMobile Payment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...

Table of Contents
11
Management Team
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
12
Token Issuer
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
12.1 Token Issuer Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
12.2 weeGroup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
12.3 Regulated Activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
13
Token Business Model
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
13.1 Cashback and Exchange Fees. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
13.2 Monetising of Data . . . . ...

Important Notice
The purpose of this weeWhitepaper is to present the
weeMarketplaceAccessToken (WMA) and the related
weeEcosystem to potential customers in connection
with the proposed ITO. The information set forth below
may not be exhaustive and does not imply any elements
of a contractual relationship. Its sole purpose is to pro-
vide relevant and reasonable information to potential
purchasers of the WMA for them to determine whether
to undertake a thorough analysis of the WMA, the weeE-
cosystem and the companies belonging to it with the in-
tent of purchasing the WMA.
Nothing in this Whitepaper shall be deemed to constitute
a prospectus of any sort or a solicitation for investment,
nor does it in any way pertain to an offering or a solicita-
tion of an offer to buy any securities in any jurisdiction.
This document is not composed in accordance with, and
is not subject to, laws or regulations of any jurisdiction,
which are designed to protect investors....

1 Chairman’s Foreword
Dear community,
we are thrilled to share our exciting plans
to expand and build upon our innovative
wee brand using blockchain technology
with you. We have deep dived into what
drives businesses to create customer
loyalty programs and, as a result, have
honed our understanding of designing
great opportunities
to reward shoppers
in a meaningful way.
The next evolution of our community is the move to block-
chain and a successful expansion of our business into a
modern, worldwide accessible, smart cashback system.
There are tremendous benefits involved with expanding
and growing our business across various countries and
markets. In this weeWhitepaper, we will show you how
our successful and established cashback business will
be further enhanced by blockchain technology to create
a large-scale, global marketplace. We will present the
weeMarketplaceAccessToken (WMA) and the weePay
-
Coin (WPC) to you, e...

2 Executive Summary
Bonus programmes, including loyalty,
rewards and cashback programmes are
popular in markets all over the world.
While the more prevalent and longstanding loyalty and
reward programmes encourage members to collect a
sort of points exchangeable for gifts, vouchers or ­other
types of rewards, newer yet lesser known cashback
programmes offer registered users the opportunity to
make financial savings and withdraw real cash.
The opportunity to save actual cash has been a motiva-
tion for many to join one of the existing cashback pro-
grammes, which have been gaining popularity world-
wide. With banks and other financial intermediaries
involved in the middle however, the pay-out process is a
rather time-consuming and inefficient procedure.
By adopting blockchain technology, the weeGroup is
­aiming to enhance its existing, fully operative cashback
business model, as well as expand its capabilities by
including increasingly widespread te...

3 Introduction
The weeNexx AG is part of the weeGroup, an operative
The weeGroup’s network currently comprises 200,000
group of twelve companies under the ownership of
the Swiss Fintec Invest AG, Kreuzlingen, Switzerland,
and is the company which is responsible for conduct-
ing the wee Initial Token Offering (ITO) and issuing the
registered users and more than 20,000 offline and 1,700
online merchants, retailers and servicers. By 2020, wee is
planning to increase these numbers to 500,000 registered
users, 30,000 offline and 3,000 online merchants.
weeMarketplaceAccessToken (WMA).
The so-called wee Marketplace is an existing and operating
The weeGroup has developed a well-known global
platform with global reach, which links online customers
shopping community under the brand name wee; this
weeCommunity combines renowned brands and local
retailers on its online platform. Wee offers an innova-
tive alternative to conventional loyalty programmes
that...

3 Introduction
3.1 An Operational Business goes Blockchain
The weeGroup has already successfully established its
innovative cashback system and currently generates
revenues, making it a fully operational business. It has
recognised that the success and functionalities of block-
chain technology offer immense possibilities for the fur-
ther development of its operational cashback system.
Until now, the weeGroup had to rely on complex and ex-
pensive banking systems to manage user accounts and
transactions. This is both time consuming and ineffi
-
cient, resulting in high transaction costs as well. Through
the conversion and integration of the cashback system
onto blockchain technology and the transformation of
the current technical base and business model, the wee-
Group is able to solve these problems – at minimal cost
for users worldwide.
Blockchain technology will open immense opportunities
and lead to a drastic and fast expansion of the wee-

weeMarketplaceAccessToken Roadmap

1
Q1- Q3 2018
Project evaluation and preparation.
2
Q4 2018 - Q3 2019
Private sale "Family & Friends".
3
Q3 2018 - Q3 2019
Finalisation of strategic and legal documents and
technical structure of the ITO.
4
Q3 2019 - Q4 2019
Private sale II.
5
Late Q4 2019
Public presale.
6
Q1 2020
Public sale.
7
2020
The current business model is to be completely migrated
to the blockchain. weePayCoin is implemented. WMA is
listed on most larger stock exchanges. Notable expansion is planned in Western Europe and other regions.
wee platform will open to loyalty programmes of third
parties in 2020, which trade with other types of bonus
programmes – such as frequent flyer miles. wee will
apply for the relevant licenses in order to offer different
financial services
8
2021
wee expands to Asia, America and Africa. At this time,
wee will be a proven payment solution and will aim to
receive its own bank licence. Many people without a personal bank account will be reached in this way, so that
they can take part in the financial ecosystem and so that
doors can be opened for them that were once closed. At
the same time, wee will concentrate heavily on the implementation and operation of smart data as a main driver
for further business development.
Leo Thomas Schrutt
Leo Thomas Schrutt Chairman of the Board

Rolf Gehriger
Rolf Gehriger Legal Adviser / Representative of Small Shareholders

Tobias Engelsberger
Tobias Engelsberger Chief Technical Officer

Ewald Schmutz
Ewald Schmutz Chief Financial Officer

Judith Behr
Judith Behr Chief Operating Officer