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A Smart Contracts-Based Platform for the
Health & Wellness Community
through the Zealeum Token
All rights reserved. © Copyright 2018 Zealeum Ltd.
Table of Contents
1 6INITIAL TOKEN OFFERING
6.1. Initial Token Offering Details
2HEALTH TECHNOLOGY &
6.2. Zeal Token Distribution Rates
THE GLOBAL WELLNESS INDUSTRY 3
6.3. Token Offering Overview
6.4. Zeal Token Allocations
2.1. Health Technology
2.2. Global Wellness Industry Overview
2.3. Mobile & Wearables Market - Issues Facing the
3BLOCKCHAIN & HEALTH
3.1. Blockchain Technology
3.2. Blockchain & The Global
9.1. Zealeum Team
3.3. Applications in Health Technology
9.2. Zealeum Advisory Board
4THE ZEALEUM PLATFORM -
PRODUCTS & SERVICES
4.1. The Zealeum Community Ecos...
With an estimated global value of $3.7 trillion
and double-digit annual growth across all global
wellness sectors since 2010, the wellness industry is one
of the world’s largest and fastest growing industries
today. It includes healthy eating, weight loss, nutrition,
wellness tourism, fitness mind & body, the spa industry,
beauty & anti-aging, vitamins and natural health
supplements, and more. Since the new millennium,
there has been a surge of interest for fitness and wellness
products and services, with fitness and healthy living
becoming a lifestyle. Society as a whole has shown a
growing need for self-care and well-being products and
services which has led to a large community that grows
larger due to increased social networking capabilities.
With the rise of mobile phones, social media and
wearable technology, those individuals passionate about
health and wellness now have the opportunity to share
to create and store digital identities which increase
the fluidity of certain digital KYC processes. Zealeum
allows users to create a health profile which can include
medical records, manually inputted data, data collected
from wearables and other data-tracking application.
Such a health profile would be very valuable in
several situations such as when a user would like to
get a diagnosis, purchase insurance products, receive
personalized exercise plans, customized diet plans,
The Zealeum Platform will create, store and constantly
update every users’ digital profile which will include
metadata and data that paints a full picture of who each
user is in terms of their identity, their health and their
fitness profile. What will result is a valuable asset in the
growing global data marketplace; a complete profile of
an individual participating in a global ecosystem. The
potential for individuals as well as health insurance
companies, health care pro...
HEALTH TECHNOLOGY & THE GLOBAL
2.1. Health Technology
With the emergence of the internet and its
many applications and uses, several industries saw
seismic shifts and disruptions. Before 2010 however,
perhaps no industry had seen less widespread disruption
due to technological advances than the health industry.
In 2010, over 50% of doctors still utilized pen and papers
as a primary means of documentation of data and
information. The health industry has long been
far too reliant on inefficient modes of work and
From 2010 to 2015 however, venture funding in the field
of health technology has increased by over 200%, which
resulted in over $11 billion USD in investor funds to
flow into the industry. The reason for the growth was
out of sheer necessity; the health industry had largely
remained a pen and paper industry until only recently,
where the unceasing growth of blockchain technology
and the I...
Medicine & Public
Note: Numbers may not add due to overlap in segments.
Source: Global Wellness Institute. Global Wellness Economy Monitor, January 2017
Spa Industry - $99 billion
Thermal/Mineral Springs - $51 billion
Workplace Wellness - $43 billion
In 2018, the “Wellness Economy” shows no signs of
slowing down its current rate of growth. There’s an
ever-growing connectivity in the minds of consumers
Numerous research accounts show that privacy is one
of the main concerns for mobile health users. Most
companies offering possibilities to integrate data are big
players like Google, Apple or Microsoft that own a lot
of users’ data and do not inspire the trust that is needed
to store sensitive health information such as medical
records and personal information in one place.
Industry reports reveals that large corporations with
great capacities to integrate data are the weakest in
terms of providing direct human contact for consumers.
These challenges make it difficult for a user to have all
their generated data in one place. While such a data set
would be very valuable for getting feedback from health
and wellness professionals, it remains scattered among a
variety of apps and devices.
Due to the lack of a mechanism allowing users to
effectively store, secure and share their health data,
the industry as it is currently constituted cannot offer
BLOCKCHAIN & HEALTH
3.1. Blockchain Technology
A blockchain is a continuously growing
list of records, which are linked and secured using
cryptography. The distributed ledger which records and
stores transaction records, in a sense makes it impossible
to alter the content of the transaction once it is recorded.
Each block is stored in the ledger and chronologically
linked to another block after the transaction records
are verified by a distributed peer-to-peer network.
End-to-end encryption makes an interaction like
storing, exchanging and viewing information possible
without established trust between the parties.
Avoiding one central authority, blockchain relies on
an anonymous network of participants preventing
privacy and confidentiality breaches. Blockchain-based
smart contracts represent contracts that can be fully
executed when contract conditions are met. Until now,
intermediaries played a crucial role in exchange of value
Zealeum concept research and development. Whitepaper completion. Begin attracting partners to the Zealeum project.
Development of the Zealeum Platform begins. Promotional efforts to increase awareness of the project. Pre-sale begins and concludes, raising initial funds towards the soft cap. Zeal Token is developed.
Initial token offering main sale begins and concludes. If successfully funded, development of the Zealeum Platform and wallet continues. Team expansion.
Continued business development in order to attract several partners to the platform. Zeal Tokens offered to institutions in order to incentivize participants to complete tasks or check in at their establishments.
Beta release of the Zealeum Wallet, with complete token functionalities. ZEAL can be earned through successful execution of smart contracts.
Beta release of the Zealeum Platform including core functionalities such as data marketplace, healthy living product and service marketplace, rewards and contests.
Improvements and bug fixes to the platform and wallet. Optimization of big data services and the Zealeum marketplaces.
Complete wallet integration with community ecosystem partners and the Zealeum platform. Further optimization of the interface and functions of the platform.