ZeroState
ZeroState
Token: ZSC


Emotional Intelligence Powered By Blockchain

ICO dates
Start date: 2018-03-21
End date: 2018-08-31

Registrated in: Belize

Platform: Ethereum
Type: ERC20

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ZeroState categories
Artificial Intelligence Big Data Business services Communication Tourism
ZeroState whitepaper
Video
ZeroState token sale
KYC passing required No | Whitelist Yes | Restriction for countries No
Soft cap 4,000,000 USD
Hard cap 20,000,000 USD
Tokens for sale 65,000,000
Token distribution in ICO
65%
65%
Price 1 ZSC = 0.00047 ETH
Price in PreICO 1 ETH = 3200 ZSC
Minimal investment 100 ZSC
Acceppting ETH
Bonus in ICO
Presale 50 %
ZeroState news, social
ZeroState search trends in Google
Random whitepaper excerpts

Z E R O S TAT E
Z E R O S T
2
A
Contents
ZeroState
3
Emotional intelligence powered by Blockchain
3
Benefits for the world
4
Benefits for the user
5
Benefits for the advertiser
6
Market review
7
Our strategy
8
Funds raised
9
Developing the system
10
ZeroState ICO
11
Economics of the project
13
ZSCoin tokens
15
ZeroState Blockchain
17
Distribution of the raised funds
20
Team
21
zerostate.io
...

Z E R O S TAT E
Z E R O S T
3
A
REVIEW
ZeroState
ZeroState is the world’s first emotional intelligence platform. It
helps advertisers around the world increase the loyalty of their
customers by analyzing their emotional involvement.
ZeroState is based on a mobile app that allows its users to review a product
in one word.
ZSCoin (ZSC) tokens are digital assets. In our case, they
ZSС
can be used by an advertiser to improve the visibility of
their product.
Advertisers buy ZSC
to launch an advertising campaign via the app. Their aim
is to get feedback from customers, attract their attention and increase sales.
Users receive ZSC
from advertisers for writing reviews.
ZSC can be exchanged for ETH or sold in the secondary market. Each month
ZeroState will allocate 20% of its profits for redeeming the tokens, thus
increasing their value.
Reviews contain signs of
feelings and emotions or
evaluations.
FOUN...

Z E R O S TAT E
Z E R O S T
4
A
A continuous flow of tokenized feelings from our users creates an independent database of opinions
on products and services.
Tokenized feelings represent knowledge about emotional ties and
connections that are core to the relationships.
The path to customer loyalty lies through emotional involvement. If customers think about your
brand, they buy it. Manufacturers highly value such feedback and are willing to pay for this kind of
information.
Our platform is the link between the manufacturer and the user.
BENEFITS
BENEFITS FOR THE WORLD
Search engine on a new level
People search for «what» a thing is on Google. We will shift the focus to «how»
it feels to give the user what they are looking for. By establishing partnerships
with iTunes and Litres, we developed an emotional search add-in capable of
suggesting «fun» music or a «wise» book. The same can be applied to on-
line shopping platforms Amazon, E-bay, Alib...

Z E R O S TAT E
Z E R O S T
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BENEFITS
BENEFITS FOR THE USER
Free participation in promotions
Becoming a ZeroState user is simple: just install the application and sign up for free. Looking
for information and participating in advertising campaigns is free, too
Bonus for reviews
An advertiser organizes an advertising campaign and determines its budget. A user becomes a
participant automatically when they leave a review or confirm someone else’s. For each review
or confirmation their account is credited with ZSC.
Unbiased opinion
Users get bonuses for all reviews, including unfavorable ones. When customers are not forced
to praise a product, we can obtain a fair and full evaluation.
ZeroState means personal growth for its members, as well as
access to data on products and services.
Multiple ZeroState tools will help you find:
Inspiration for self-
actualization
New creative ideas
«Unreachable» or
unexpected things

Z E R O S TAT E
Z E R O S T
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A
BENEFITS
BENEFITS FOR THE ADVERTISER
Full and fair statistics on
their products or services
Opportunity to place an advertising campaign and get feedback that
is quick and unbiased.
Starting a campaign is easy. You need only to create a product card
and upload an image. The advertising card will be marked to show
that the customer can earn money for their reviews.
ZeroState offers advertisers:
Extremely loyal
customers
Apart from simply reading company information,
customers also write down their opinions and earn
money.
User feedback
Reviews on the app provide the record owner with
detailed feedback. It can be analyzed to improve the
product.
Rating
Emotional price list
There is a rating for each emotion. Every user review
adds points and promotes a certain entry to the
top. Your company can become the «coolest» or
«sweetest», and that will attract us...

Z E R O S TAT E
Z E R O S T
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A
REVIEW
MARKET
Mobile advertising is the key driving force of the entire
advertising market. Its fastest-growing segments are social
networks, video platforms and search engines.
In 2016, 96% of sales ($25 billion out of $27 billion) came from digital
advertising and the two dominant providers – Google and Facebook
that together control 54% of the digital advertising market.
Stable growth is expected to continue by 2021 with an overall increase
of 11%. Digital advertising sales will make up at least 50% of the
industry, including 56% in the USA, 59% in China, 65% in Australia and
25% in India.
Volume of digital advertising
Billion
* forecast
166,6
133,7
101,4
68,7
42,6
19,2
2013
2014
2015
2016
2017
2018
*
Projected increase in
digital advertising by 2021
$299 Billion
Internet advertising will remain

Z E R O S TAT E
Z E R O S T
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GOALS
OUR STRATEGY
The core of the ZeroState platform is an application that can be used in any country of the world.
Since 2018, it has been downloaded 60,000 times and has 30,000 active users (MAU).
>30,000
ACTIVE USERS AS OF THE
BEGINNING OF 2018
The project has proved its effectiveness in Russia, and we are ready to
promote it in global markets.
Number of users
1,2 billion
1 billion
800 million
600 million
400 million
300 million
200 million
150 million
100 million
50 million
0
2019
2020
2021
2022
Europe
America
APAC
Other countries
Geography of users
2018
Russia, Western Europe, USA
2019
China, India, Eastern Europe, Western Asia, Africa
2020
Other countries
zerostate.io
...

Z E R O S TAT E
Z E R O S T
9
A
We have already implemented a technical solution that brings together users
and advertisers for their mutual benefit. You can place advertisements and get
impressions, clicks and user reviews for a bonus.
The average CPM in ZeroState does not exceed $2, while the market average is
$4. The average CTR is 0.14%. Placing an advertisement on ZeroState is twice as
efficient and attractive as on average in the market.
The rapid growth of the advertising industry creates an ever higher demand that is
difficult to satisfy. Key players are looking for platforms that have an original, fresh
approach, and ZeroState is the right partner for them.
CPM
$2
CTR 0,14%
The average CPM in
ZeroState does not
exceed $2
SCENARIOS
FUNDS RAISED
We estimate that, depending on the funds raised, one of the following three scenarios can unroll.
The key factor is the user growth rate.
Fund raised USD
$20m

ZeroState Roadmap

1
2016
Initial fund raising.
Launching ZeroState app development, team building.
First prototype and testing.
2
2017
Releasing the app on the App Store and Google Play.

3
November, 2017
30,000 active users. First advertisers on the platform. Launching a test pay-for-review system in fiat currency.
4
March, 2018
Presale.
5
July, 2018
Marketing effort to attract 1 million users.
Entering U.S. and European markets.
Development of the ZeroState blockchain system to tokenize feelings and emotions begins.
6
December, 2018
4 million users.
Launching an E-Commerce solution.
Development of a browser extension begins.
Development of Knowledgebase for the Internet of Things (IoT) begins.
ZSC enters cryptocurrency exchanges.
7
2019
Entering the local markets of India and China.
8
2020
Entering the markets of Africa and Latin America.
Localization and scaling in the countries of presence.
Alexey Aslezov
Alexey Aslezov CEO, Co-Founder

Serge Shilnov
Serge Shilnov Blockchain & ICO Mentor

Maxim Varganov
Maxim Varganov Community Manager

Alex Shiganov
Alex Shiganov Team Lead

Galina Muravyeva
Galina Muravyeva iOS developer

Alexey Ganin
Alexey Ganin Senior Backend Developer

Igor Karavaev
Advisors Igor Karavaev Аdvisor

Nathan Christian
Advisors Nathan Christian Advisor

Mofassair Hossain
Advisors Mofassair Hossain Advisor

Aleksandr Mikhailov
Aleksandr Mikhailov
CMO
Alex Shiganov
Alex Shiganov
Team Lead
Team Lead
Alexey Aslezov
Alexey Aslezov
CEO, Co-Founder
CEO, Co-Founder
Alexey Ganin
Alexey Ganin
Senior Backend Developer
Senior Backend Developer
Evgeniy Sosnin
Evgeniy Sosnin
CTO
Galina Muravyeva
Galina Muravyeva
iOS developer
iOS developer
Igor Karavaev
Igor Karavaev
Аdvisor
ICO ADVISOR
Investor Relations
Business development Advisor
Advisor
Advisor. Investor Relations
Business development
BLOCKCHAIN ADVISER
ICO Advisor
Maxim Varganov
Maxim Varganov
Community Manager
Community Manager
Mofassair Hossain
Mofassair Hossain
Advisor
Mentor from Asia
PR & Marketing Expert
Advisor, PR & Marketing
Top ICO Expert, ICO Bench
Advisor-Marketing&PR
Advisor, PR&Marketing Expert
Marketing Advisor
Advisor Marketing and PR
ICO Expert
ICO Expert
ICO Expert. IR Consultant
Nathan Christian
Nathan Christian
Advisor
Advisor
ICO Advisor
Technical experts in blockchain-based accounting and financial applications
Blockchain & ICO Advisor
Advisor
Blockchain Technology Consultant | End to End ICO Solutions |ICO Advisor
Blockchain Expert
Senior ICO-Advisor
Advisor
Advisor
Advisor
Director of Marketing
Business Development & Strategy Adviser
Strategic Advisor
Strategic Advisor
Advisor, Technology consultant San Diego, California
Senior ICO-Advisor
Pavel Petrov
Pavel Petrov
CVO, Co-Founder
CVO, Co-Founder
Sasha Karachinsky
Sasha Karachinsky
Designer
Designer
Serge Shilnov
Serge Shilnov
Blockchain & ICO Mentor
CEO, Founder
Blockchain & ICO Mentor